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  • 30 Jan 2018
  • First Look

January 30, 2018

practice related to AI in developing countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2016
  • First Look

January 12, 2016

Management Science The Relationship Between Workplace Stressors and Mortality and Health Costs in the United States By: Goh, Joel, Jeffrey Pfeffer, and Stefanos A. Zenios Abstract—Even though epidemiological evidence links specific... View Details
Keywords: Carmen Nobel
  • 01 Mar 2006
  • News

The Producers

vertically integrated,” he notes. “Studios used to be stand-alone companies that were run like fiefdoms. Now they’re run like major corporations answering to shareholders.” Skyrocketing fees for star actors coupled with the high marketing View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 08 Mar 2016
  • First Look

March 8, 2016

choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

welfare in Mexico. Did liberalization lead to an increase (or decrease) in the supply of credit? Did liberalization lead to an increase (or decrease) in the cost of credit? Did liberalization lead to an increase (or decrease) in the... View Details
Keywords: Sean Silverthorne
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

mistrustful of exotic foods." He also determined that labor cost and availability was the key problem in the U.S. restaurant business and that eliminating the conventional kitchen could address that. From these fundamental... View Details
Keywords: by Garry Emmons
  • 01 Mar 2005
  • News

Answering the Call

they “enjoyed eating in exotic surroundings but were deeply mistrustful of exotic foods.” He also determined that labor cost and availability was the key problem in the U.S. restaurant business and that eliminating the conventional... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 08 May 2007
  • First Look

First Look: May 8, 2007

present on both search engines. Download the paper: http://www.benedelman.org/publications/cycling-060703.pdf Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords Authors:Benjamin... View Details
Keywords: Martha Lagace
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

cost estimating, contracting, implementation, project control, and evaluation managerial performance. Too Hot to Handle? How to Manage Relationship Conflict Authors:A. C. Edmondson and D. M. Smith Periodical:California Management Review... View Details
Keywords: Sean Silverthorne
  • 05 May 2023
  • News

Fail Better

Samaras: That was part of the cost I had to take for believing very deeply in one national issue that had to do with the Macedonian issue, if you heard. The idea is that yes, we lost, but when you lose because of your own conscience, it's... View Details
  • 30 Apr 2013
  • First Look

First Look: April 30

an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase monetization of clicks by... View Details
Keywords: Sean Silverthorne
  • 01 Feb 1998
  • News

Running Up the Score

Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) As in any business, the sports industry's mounting costs are eventually passed on to the consumer - at the stadium, via... View Details
Keywords: Garry Emmons
  • 12 May 2009
  • First Look

First Look: May 12, 2009

world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,... View Details
Keywords: Martha Lagace
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

Attributing moral agency to business enterprises may be thought to avoid this controversy given that most theories of morality recognize positive duties on the part of all moral agents to help others even if at some cost to their own... View Details
Keywords: Sean Silverthorne
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

numerous subsets of the songs on the album—but when the process is fully digital the costs of reproducing music are much lower. The Internet makes mixed bundling feasible. Q: You note that while demand for individual songs on services... View Details
Keywords: by Sean Silverthorne; Music
  • 24 Mar 2015
  • First Look

First Look: March 24

by increased bank capital requirements can reduce overall bank funding costs and increase bank lending. I quantify this mechanism in a two-sector business cycle model featuring a banking sector that provides liquidity and has excessive... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details
Keywords: Martha Lagace
  • 04 Feb 2014
  • First Look

First Look: February 4

products at reasonable prices and runs a highly popular advertising campaign that spoofs current events. It offers its farmers 80% of the consumer's dollar for milk, compared with 35% to 40% typical in some Western markets. Amul's... View Details
Keywords: Sean Silverthlorne
  • 13 Jan 2021
  • News

Silicon Valley’s “Detroit Moment”

time, and expensive because it used diesel, which costs a whole lot and was hard for him to get. Morrell: A visiting dignitary flipped a switch to turn on the local grid. Poindexter: So we get to the chief's house, the soccer match is... View Details