Filter Results:
(1,127)
Show Results For
- All HBS Web
(1,127)
- People (2)
- News (285)
- Research (695)
- Events (4)
- Multimedia (1)
- Faculty Publications (275)
Show Results For
- All HBS Web
(1,127)
- People (2)
- News (285)
- Research (695)
- Events (4)
- Multimedia (1)
- Faculty Publications (275)
- 15 May 2012
- First Look
First Look: May 15
company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's largest audit firms. In May 2006, the Japanese Financial Services Agency (FSA)... View Details
Keywords: Carmen Nobel
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details
Sunil Gupta
Co-Chair, Driving Digital Strategy
Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details
Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
- 28 Jan 2014
- First Look
First Look: January 28
propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to become better managers of... View Details
Keywords: Sean Silverthorne
- 16 Jun 2009
- First Look
First Look: June 16
Cases & Course MaterialsChina Mobile's Rural Communications Strategy Harvard Business School Case 309-034 China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its... View Details
Keywords: Martha Lagace
Gerald Zaltman
*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details
- 08 Dec 2015
- First Look
December 8, 2015
agencies to promote psychological science in the spirit of President Obama's order. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50170 How Do Customers Respond to Increased Service... View Details
Keywords: Sean Silverthorne
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
is an arrangement in which the seller is paid based on the actual performance of its product or service. It is becoming much more popular. In the advertising industry, agencies had been traditionally paid 15... View Details
- March 2007 (Revised April 2007)
- Case
Micro Insurance Agency: Helping the Poor Manage Risk
By: Michael Chu and Jean Hazell
The notable success of insurance products for low-income clients of its microfinance network leads Opportunity International to launch the first global specialized microinsurance company, the Micro Insurance Agency (MIA). Building on the experience in 10 countries... View Details
Keywords: Developing Countries and Economies; Cost Management; Microfinance; Globalization; Growth and Development Strategy; Risk Management; Infrastructure; Nonprofit Organizations; Competition; Financial Services Industry; Africa; Asia; Latin America
Chu, Michael, and Jean Hazell. "Micro Insurance Agency: Helping the Poor Manage Risk." Harvard Business School Case 307-089, March 2007. (Revised April 2007.)
- Web
Privacy Notice | About
and enable the adservers to recognize the unique cookies on your Web browser, which in turn enables us to learn which advertisements bring users to our website. A cookie or similar technologies may also be used to deliver customizable and... View Details
- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
animal feeds. In Europe, its food business spanned all stages of the industry, from fishing fleets to retail shops. Among its range of ancillary services were shipping, paper, packaging, plastics, and View Details
- 21 Jan 2014
- First Look
First Look: January 21
providing an additional source of revenue, but reduces consumer demand for the service. We characterize equilibrium information provision, disclosure levels, and prices and show that competition with privacy has several effects on the marketplace. First, competition... View Details
Keywords: Sean Silverthorne
V.G. Narayanan
Professor Narayanan is the Thomas D. Casserly, Jr. Professor of Business Administration, and Senior Associate Dean of Executive Education and HBS Online. His research focuses on management accounting with an interest in performance evaluation and incentives... View Details
- 02 Mar 2010
- First Look
First Look: March 2
legal change applied). These reductions in agency costs were followed by an increase in average leverage and a reduction in interest costs. Finally, we can estimate the welfare implications of agency costs,... View Details
Keywords: Martha Lagace
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation... View Details
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details
- 26 Apr 2016
- First Look
April 26
April 2016 Review of Economic Studies Landing the First Job: The Value of Intermediaries in Online Hiring By: Stanton, Christopher, and Catherine Thomas Abstract—Online markets for remote labor services allow workers and firms to contract... View Details
Keywords: Sean Silverthorne
- 29 Nov 2010
- HBS Case
United Breaks Guitars
are. You can't hope to project an idealized version of the truth." The old rules of marketing and advertising still apply, too: "The genius is not in the choice of medium: in the simple idea of using social media to fight social... View Details
Keywords: by Julia Hanna
- Web
Topics - HBS Working Knowledge
Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) Advertising (77) View Details
- 03 May 2016
- First Look
First Look, May 3, 2016
still telling. Monopolists undertake market strategies designed to ensure that they are not supplanted and nonmarket actions geared to avoiding undesirable constraints and reputational damage. Depending on their legal and regulatory environment, customers of the... View Details
Keywords: Sean Silverthorne