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  • 15 May 2012
  • First Look

First Look: May 15

company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's largest audit firms. In May 2006, the Japanese Financial Services Agency (FSA)... View Details
Keywords: Carmen Nobel
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products

    Sunil Gupta

    Co-Chair, Driving Digital Strategy

    Sunil Gupta is the Edward W. Carter Professor of Business Administration and  co-chair of the executive program on Driving... View Details

    Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
    • 28 Jan 2014
    • First Look

    First Look: January 28

    propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to become better managers of... View Details
    Keywords: Sean Silverthorne
    • 16 Jun 2009
    • First Look

    First Look: June 16

    Cases & Course MaterialsChina Mobile's Rural Communications Strategy Harvard Business School Case 309-034 China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its... View Details
    Keywords: Martha Lagace

      Gerald Zaltman

      *Joined Harvard Faculty: 1991
      Prior Faculty Appointments: Northwestern University, 1968-75;
      University of Pittsburgh, 1975-91

      *Doctoral Degree in Sociology Received from: The John Hopkins University;
      MBA Degree Received from: The University of... View Details

      Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
      • 08 Dec 2015
      • First Look

      December 8, 2015

      agencies to promote psychological science in the spirit of President Obama's order. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50170 How Do Customers Respond to Increased Service... View Details
      Keywords: Sean Silverthorne
      • 22 Jul 2002
      • Research & Ideas

      Is Performance-Based Pricing the Right Price for You?

      is an arrangement in which the seller is paid based on the actual performance of its product or service. It is becoming much more popular. In the advertising industry, agencies had been traditionally paid 15... View Details
      Keywords: by Benson Shapiro; Manufacturing
      • March 2007 (Revised April 2007)
      • Case

      Micro Insurance Agency: Helping the Poor Manage Risk

      By: Michael Chu and Jean Hazell
      The notable success of insurance products for low-income clients of its microfinance network leads Opportunity International to launch the first global specialized microinsurance company, the Micro Insurance Agency (MIA). Building on the experience in 10 countries... View Details
      Keywords: Developing Countries and Economies; Cost Management; Microfinance; Globalization; Growth and Development Strategy; Risk Management; Infrastructure; Nonprofit Organizations; Competition; Financial Services Industry; Africa; Asia; Latin America
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      • Web

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      and enable the adservers to recognize the unique cookies on your Web browser, which in turn enables us to learn which advertisements bring users to our website. A cookie or similar technologies may also be used to deliver customizable and... View Details
      • 09 Dec 2002
      • Research & Ideas

      Unilever—A Case Study

      animal feeds. In Europe, its food business spanned all stages of the industry, from fishing fleets to retail shops. Among its range of ancillary services were shipping, paper, packaging, plastics, and View Details
      Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
      • 21 Jan 2014
      • First Look

      First Look: January 21

      providing an additional source of revenue, but reduces consumer demand for the service. We characterize equilibrium information provision, disclosure levels, and prices and show that competition with privacy has several effects on the marketplace. First, competition... View Details
      Keywords: Sean Silverthorne

        V.G. Narayanan

        Professor Narayanan is the Thomas D. Casserly, Jr. Professor of Business Administration, and Senior Associate Dean of Executive Education and HBS Online. His research focuses on management accounting with an interest in performance evaluation and incentives... View Details

        Keywords: service industry; service industry; service industry; service industry; service industry
        • 02 Mar 2010
        • First Look

        First Look: March 2

        legal change applied). These reductions in agency costs were followed by an increase in average leverage and a reduction in interest costs. Finally, we can estimate the welfare implications of agency costs,... View Details
        Keywords: Martha Lagace
        • 08 Aug 2022
        • HBS Case

        Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

        What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation... View Details
        Keywords: by Shalene Gupta; Media & Broadcasting; Music
        • 16 Nov 2016
        • Research & Ideas

        Turning One Thousand Customers into One Million

        to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details
        Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
        • 26 Apr 2016
        • First Look

        April 26

        April 2016 Review of Economic Studies Landing the First Job: The Value of Intermediaries in Online Hiring By: Stanton, Christopher, and Catherine Thomas Abstract—Online markets for remote labor services allow workers and firms to contract... View Details
        Keywords: Sean Silverthorne
        • 29 Nov 2010
        • HBS Case

        United Breaks Guitars

        are. You can't hope to project an idealized version of the truth." The old rules of marketing and advertising still apply, too: "The genius is not in the choice of medium: in the simple idea of using social media to fight social... View Details
        Keywords: by Julia Hanna
        • Web

        Topics - HBS Working Knowledge

        Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) Advertising (77) View Details
        • 03 May 2016
        • First Look

        First Look, May 3, 2016

        still telling. Monopolists undertake market strategies designed to ensure that they are not supplanted and nonmarket actions geared to avoiding undesirable constraints and reputational damage. Depending on their legal and regulatory environment, customers of the... View Details
        Keywords: Sean Silverthorne