Publications

21 Mar 2018
Research & Ideas

Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

their full promise. And that’s a key piece of information to have as companies consider investing what consulting firm Accenture estimates will be $35 trillion into cognitive technologies in the United States by 2035. Just adding AI tools... View Details

Keywords: by Michael Blanding; Technology; Information

30 Nov 2021
In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details

Keywords: by Lynn Schenk and Dina Gerdeman

28 Feb 2018
Sharpening Your Skills

Master the Team Meeting

notes at the same time. Further, by rotating the role across your team, you foster engagement and get fresh perspectives on the meetings each time. Notes should be distributed no later than 24 hours after the meeting while things are fresh. Always call out View Details

Keywords: by Julia Austin

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Using multiple cloud providers ensures that they can always switch to the lowest cost option.” Andy Wu (@AndyWuAndyWu), an assistant professor who studies how technology entrepreneurs use resources to expand their businesses. Image: kentoh Related Reading Rethinking... View Details

Keywords: by Danielle Kost

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

handle human tasks—allows companies to use multiple variables to compute the best targets for employees, often in real time. Many companies have started using machine-learning algorithms to construct AI systems. Such algorithms can take... View Details

Keywords: by Michael Blanding

25 Jun 2024
Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

products. But, in general, I would have to say the more partners, the better.” You Might Also Like: Open Source Software: The $9 Trillion Resource Companies Take for Granted How to Make AI 'Forget' All the Private Data It Shouldn't Have... View Details

Keywords: by Jay Fitzgerald; Technology

11 Jan 2021
Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

School Working Knowledge. [Image: themacx] Related Reading How Hackathons Help Decide Platform Winners and Losers Recessions Push Some Entrepreneurs to Launch Too Soon Rethinking Business Strategy in the Age of AI How do you approach... View Details

Keywords: by Kristen Senz

16 May 2023
In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

While I am sure we will continue to analyze the data to better understand the failure’s impact, my early read is that SVB’s failure—perhaps because the government so quickly stepped in—has not resulted in a startup apocalypse. AI startups... View Details

Keywords: by Avery Forman; Technology; Financial Services

01 Aug 2022
What Do You Think?

Does Religious Belief Affect Organizational Performance?

reminded us that, “With data science and AI coming into mainstream, gone are the days of inventory at (auto) dealership lots.” Finally, John Thorbeck asked, “must our inventory model be either/or? data science makes this adaptation... View Details

Keywords: Re: James L. Heskett

09 Apr 2024
Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details

Keywords: by Glen Justice

February 2018 (Revised October 2019)
Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh

HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details

May 2022 (Revised July 2022)
Case

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie and Daniel Fisher

In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details

Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

Can AI Shrink the Racial Gap? Assessing the Strength of Network Effects in Social Network Platforms Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS Feedback or ideas to share? Email the Working Knowledge team at... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

December 2023
Article

Self-Orienting in Human and Machine Learning

By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum and T. Ullman

A current proposal for a computational notion of self is a representation of one’s body in a specific time and place, which includes the recognition of that representation as the agent. This turns self-representation into a process of self-orientation, a challenging... View Details

Keywords: AI and Machine Learning; Behavior; Learning

October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia