Publications

24 Mar 2016
News

Grading Yahoo's board

January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

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July 1989 (Revised February 1993)
Case

National Demographics & Lifestyles (B)

Picks up where National Demographics & Lifestyles (A) left off, describing the company's financing and very successful performance through 1987. At this point, the founders and venture backers face some difficult choices around how and when to harvest the value they... View Details

Keywords: Demographics; Financing and Loans; Initial Public Offering; Marketing; Success; Performance; Value Creation; Industrial Products Industry

August 1985 (Revised January 1992)
Case

Anderson Street

By: William J. Poorvu

A recent college graduate decides to buy a small multiple-unit building in Boston as a residence and an investment. He learns about finding and valuing properties, property management, construction, and mortgages. After some difficulty he finds a building in an area... View Details

Keywords: Buildings and Facilities; Property; Mortgages; Valuation; Construction; Real Estate Industry; Boston

April 1999 (Revised August 2004)
Case

Tarnished Rings? Olympic Games Sponsorship Issues

By: John A. Clendenin and Stephen A. Greyser

Focuses on the impacts for Olympic sponsor companies of the bribery allegations related to the Salt Lake City Olympic Committee's successful bid for the 2002 Winter Games. The spread of the scandal to the International Olympic Committee board members and the recent... View Details

Keywords: Crime and Corruption; Crisis Management; Marketing Channels; Consumer Behavior; Value Creation; Sports Industry

October 1993 (Revised December 2003)
Case

Bausch & Lomb: Regional Organization

By: John A. Quelch

The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry

April 1995 (Revised April 1995)
Case

Pillsbury: Customer Driven Reengineering

By: Robert S. Kaplan

Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details

Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry

March 2001 (Revised April 2002)
Background Note

Word-of-Mouth Referral Module Note

Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it. View Details

Keywords: Marketing Reference Programs; Service Industry

2017
Working Paper

Identifying Sources of Inefficiency in Health Care

By: Amitabh Chandra and Douglas O. Staiger

In medicine, the reasons for variation in treatment rates across hospitals serving similar patients are not well understood. Some interpret this variation as unwarranted and push standardization of care as a way of reducing allocative inefficiency. However, an... View Details

Keywords: Health Care and Treatment; Performance Efficiency; Performance Productivity; Mathematical Methods

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February 2003 (Revised July 2003)
Case

Ember Corporation: Developing the Next Ubiquitous Network Standard

By: Rebecca Henderson and Nancy Confrey

Ember is a venture capital-funded start-up that hopes to establish a standard for ubiquitous wireless networks. Its unique approach and proprietary technology promises to create enormous value in a wide variety of markets, particularly in local sensing and control.... View Details

Keywords: Business Startups; Wireless Technology; Value; Competitive Strategy; Standards; Technology Industry; Telecommunications Industry

03 Oct 2011
News

Kodak's Patent Portfolio, Bankruptcy

Article

Investing in Distressed Situations: A Market Survey

By: S. C. Gilson

The risks of investing in distressed companies—a practice popularly known as "vulture" investing—are highly firm specific and idiosyncratic. Investors who are adept at managing these risks, who understand the legal rules that must be followed in corporate bankruptcy,... View Details

Keywords: Investment; Markets

29 Sep 2017
News

No Phillips Head? No Problem, Says IKEA

March 2001 (Revised March 2002)
Background Note

Service Recovery

Discusses the value of service recovery to service organizations working to enhance customer loyalty. Also provides practical advice to managers and examines strategies proven helpful to service organizations in their recovery objectives. View Details

Keywords: Management Practices and Processes; Operations; Service Industry

Video

Alternative Investments - Carousel

2024
Working Paper

What Makes Players Pay? An Empirical Investigation of In-Game Lotteries

By: Tomomichi Amano and Andrey Simonov

In 2020, gamers spent more than $15 billion on loot boxes, lotteries of virtual items in video games. Paid loot boxes are contentious. Game producers argue that loot boxes complement the gameplay and expenditures on loot boxes reflect players’ enjoyment of the game.... View Details

Keywords: Consumer Behavior; Policy; Games, Gaming, and Gambling; Product Design; Ethics; Governing Rules, Regulations, and Reforms; Video Game Industry

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October 15, 2021
Article

Virtuous Victims

By: Jillian J. Jordan and Maryam Kouchaki

How do people perceive the moral character of victims? We find, across a range of transgressions, that people frequently see victims of wrongdoing as more moral than non-victims who have behaved identically. Across 15 experiments (total n = 9,355), we document this... View Details

Keywords: Moral Judgment; Restorative Justice; Punishment; Compensation; Person Perception; Moral Sensibility; Judgments; Perception