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  • May 2009 (Revised December 2009)
  • Teaching Note

Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128 View Details
Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy
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Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)." Harvard Business School Teaching Note 094-128, May 2009. (Revised December 2009.)
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

environment while creating urban living capacity by combining low carbon and resource-efficient development with the use of information and communication technologies (ICT) to... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

modularity," analyzing the case of SugarCRM. The modular architecture of this platform software is aligned with its intellectual property structure in such a way that the firm can derive, from the same code tree, an open source View Details
Keywords: Sean Silverthorne
  • 04 Dec 2012
  • First Look

First Look: December 4

and quasi-formal structures. This leads us to expect to find a higher proportion of homophilous interactions within these organizational structures than across their boundaries. We test our theory in an analysis of the rate of dyadic... View Details
Keywords: Carmen Nobel
  • 22 Mar 2011
  • First Look

First Look: March 22

insulted because he is given a monetary incentive to join the company more quickly than originally planned. The case provides an opportunity to analyze negotiation strategy and the importance of emotional intelligence View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

in an overarching aspiration coupled with a contradictory strategic challenge. The challenge to simultaneously explore and exploit provides the logic, tension, and requirement for experimentation that helps... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2011
  • First Look

First Look: September 20

lines in order to illuminate the ways that U.S. states take advantage of federal ambiguity and are able to shape corporate practices to their benefit. We specifically examine how patterns of bank acquisitions are shaped by the crucial... View Details
Keywords: Sean Silverthorne
  • 27 May 2009
  • First Look

First Look: May 27, 2009

Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships Authors:Roy Y.J. Chua View Details
Keywords: Martha Lagace
  • 19 Dec 2005
  • Research & Ideas

Public Education Goes to School

students and their middle class and white counterparts, the gap persists. By age nine, African American and Latino students are on average three grade levels behind, View Details
Keywords: by Mallory Stark; Education
  • April 2011
  • Case

Shimano: The Intel of the Bicycle Business

By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details
Keywords: Business Growth and Maturation; Interactive Communication; Knowledge Use and Leverage; Industry Growth; Expansion; Bicycle Industry
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Takeuchi, Hirotaka, and Carin-Isabel Knoop. "Shimano: The Intel of the Bicycle Business." Harvard Business School Case 711-460, April 2011.
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Bringing together 650... View Details
Keywords: Carmen Nobel
  • 08 Jun 2010
  • First Look

First Look: June 8

County Hospital: Gastroenterology Care in Sweden Michael E. Porter, Jennifer F. Baron, and Martin RejlerHarvard Business School Case 710-469 Sweden's Highland District County Hospital, similar to a community... View Details
Keywords: Martha Lagace
  • 05 Aug 2010
  • What Do You Think?

What Is Customer Opinion Good For?

Summing Up Customer inputs to the product development process count, but in different ways and at different times, according to many responding to this month's column. As Alexander Gat put it, competing and... View Details
Keywords: by Jim Heskett; Technology
  • 19 Aug 2002
  • Research & Ideas

Here Comes Internet2—Time to Shed Dot Vertigo

fallacious," Nolan charged. In a lively discussion with about fifty HBS alumni held during reunion weekend this summer, Nolan, who spent a year's sabbatical concentrating on Internet2, described the current state and potential of the... View Details
Keywords: by Martha Lagace
  • April 2010 (Revised November 2011)
  • Supplement

Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-191, April 2010. (Revised November 2011.)
  • 16 Jul 2013
  • First Look

First Look: July 16

  Publications 2013 pub The Network Secrets of Great Change Agents By: Battilana, Julie, and Tiziana Casciaro Abstract—Change is hard, especially in a large organization. Yet some leaders succeed-often spectacularly-at transforming their... View Details
Keywords: Anna Secino
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

River, the Chilean government, and international conservation groups results. The conflict threatens the completion of the project and the longstanding culture and View Details
Keywords: Martha Lagace
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

from initiating and smoothing communication to establishing long-lasting relationships and mutual trust, and from bargaining View Details
Keywords: Martha Lagace
  • 15 Sep 2009
  • First Look

First Look: September 15

shifting workforce demographics, and changing reimbursement models—threaten to disrupt NWH's organizational model. Similar to other U.S. community hospitals, NWH has historically been staffed primarily with... View Details
Keywords: Martha Lagace
  • 28 Aug 2014
  • Op-Ed

Government Can Do More to Unfreeze Small Business Credit

released in May 2013, economists from the Federal Reserve Bank of Minneapolis quantified the costs of increased regulation on community banks, modeling the impact of new regulatory costs as the hiring of additional staff, resulting in... View Details
Keywords: by Karen Mills; Banking
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