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  • All HBS Web  (10,270)
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Show Results For

  • All HBS Web  (10,270)
    • People  (22)
    • News  (1,560)
    • Research  (7,277)
    • Events  (98)
    • Multimedia  (65)
  • Faculty Publications  (5,728)
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    Eva Ascarza

    Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit.  She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

    Keywords: telecommunications; e-commerce industry; entertainment; financial services; retailing
    • 2010
    • Working Paper

    Medium Term Business Cycles in Developing Countries

    By: Diego A. Comin, Norman Loayza, Farooq Pasha and Luis Serven
    We build a two-country asymmetric DSGE model with two features: (i) endogenous and slow diffusion of technologies from the developed to the developing country, and (ii) adjustment costs to investment flows. We calibrate the model to match the Mexico-U.S. trade and FDI... View Details
    Keywords: Business Cycles; Developing Countries and Economies; Trade; International Finance; Foreign Direct Investment; Mathematical Methods; Mexico; United States
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    Comin, Diego A., Norman Loayza, Farooq Pasha, and Luis Serven. "Medium Term Business Cycles in Developing Countries." Harvard Business School Working Paper, No. 10-029, October 2009. (Revise and resubmit at the American Economic Journal: Macroeconomics.)
    • October 2023
    • Case

    Hey Jane: Delivering Abortion Pills to the Doorstep

    By: Rembrand Koning, Geraldine Pena-Galea and Sarah Mehta
    This case tells the story of Hey Jane, a telehealth clinic founded in 2020 that provides virtual medication abortion services to eligible patients in nine U.S. states. By January 2023, the company had served more than 20,000 patients and raised nearly $10 million in... View Details
    Keywords: Operations; Business Startups; Health Care and Treatment; Growth and Development Strategy; Health Industry; Technology Industry; United States
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    Koning, Rembrand, Geraldine Pena-Galea, and Sarah Mehta. "Hey Jane: Delivering Abortion Pills to the Doorstep." Harvard Business School Case 724-408, October 2023.
    • December 1997
    • Case

    Fixed Income Valuation

    By: W. Carl Kester
    A collection of problems that introduces students to the use of discounted cash flow analysis in the valuation of fixed income securities. Students are required to estimate bond prices and yields to maturity, among other items. View Details
    Keywords: Valuation; Cash Flow; Bonds
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    Kester, W. Carl. "Fixed Income Valuation." Harvard Business School Case 298-080, December 1997.
    • June 2001
    • Case

    ESL Golf (A)

    By: Carliss Y. Baldwin and Christopher R Gordon
    Todd Peterson and his colleagues have spent five weeks analyzing CMP Capital Partners' potential leveraged buyout of ESL Golf. They are about to present their analysis and bid proposal to the investment committee, consisting of all CMP partners, which must approve any... View Details
    Keywords: Leveraged Buyouts; Private Equity; Auctions; Bids and Bidding; Valuation
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    Baldwin, Carliss Y., and Christopher R Gordon. "ESL Golf (A)." Harvard Business School Case 801-429, June 2001.
    • November 2015 (Revised February 2016)
    • Supplement

    Allianz Turkey: Focus on the Customer (B)

    By: W. Earl Sasser and Gamze Yucaoglu
    At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
    Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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    Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (B)." Harvard Business School Supplement 316-094, November 2015. (Revised February 2016.)
    • 29 Apr 2025
    • HBS Seminar

    Magie Cheng & David Huang

    • April 2023 (Revised September 2023)
    • Case

    Levels: The Remote, Asynchronous, Deep Work Management System

    By: Joseph B. Fuller and George Gonzalez
    Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details
    Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States
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    Fuller, Joseph B., and George Gonzalez. "Levels: The Remote, Asynchronous, Deep Work Management System." Harvard Business School Case 323-069, April 2023. (Revised September 2023.)
    • March 2010 (Revised July 2010)
    • Case

    The Economist

    By: Felix Oberholzer-Gee, Bharat N. Anand and Lizzie Gomez
    In 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the... View Details
    Keywords: Business Model; Journals and Magazines; Growth and Development Strategy; Strategic Planning; Competitive Strategy; Online Technology; Publishing Industry; United Kingdom
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    Oberholzer-Gee, Felix, Bharat N. Anand, and Lizzie Gomez. "The Economist." Harvard Business School Case 710-441, March 2010. (Revised July 2010.)
    • September 2013 (Revised June 2016)
    • Case

    The Morning Star Company: Self-Management at Work

    By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang

    Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details

    Keywords: Business or Company Management; Motivation and Incentives; Working Conditions; Plant-Based Agribusiness; Food; Management Practices and Processes; Compensation and Benefits; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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    Gino, Francesca, Bradley R. Staats, Brian J. Hall, and Tiffany Y. Chang. "The Morning Star Company: Self-Management at Work." Harvard Business School Case 914-013, September 2013. (Revised June 2016.)
    • January 2008
    • Article

    The Five Competitive Forces That Shape Strategy

    By: Michael E. Porter
    This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first... View Details
    Keywords: Profit; Five Forces Framework; Industry Growth; Industry Structures; Business and Government Relations; Competitive Strategy
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    Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
    • June 2021
    • Case

    Acelero Learning

    By: Mario Small, Kathleen L. McGinn, Amy Klopfenstein and Katherine Chen
    In November 2020, Henry Wilde, co-founder and CEO of Acelero, Inc., must decide whether to change his company’s program model for delivering early childhood education to low-income children. One of the only for-profit Head Start providers in the United States, Acelero... View Details
    Keywords: Early Childhood Education; Organizational Change and Adaptation; Growth and Development Strategy; Adoption; Customer Focus and Relationships; Operations; Education Industry; North and Central America; United States
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    Small, Mario, Kathleen L. McGinn, Amy Klopfenstein, and Katherine Chen. "Acelero Learning." Harvard Business School Case 921-029, June 2021.
    • File

    Internet Appendix

      Hise O. Gibson

      Hise Gibson graduated from West Point, where he was a member of the Division-1A Army football team. Following graduation, he commissioned in the US Army as an Aviation Officer in the UH60 Blackhawk Helicopter. He served with distinction in various command and staff... View Details

      • March 2021
      • Case

      Yale Investments Office: November 2020

      By: Josh Lerner, Jo Tango and Alys Ferragamo
      David Swensen and the Investments Office staff must decide whether to continue to allocate the bulk of the university's endowment to illiquid investments—hedge funds, private equity, venture capital, real estate, natural resources—given the impact of the COVID-19... View Details
      Keywords: University Endowment; Asset Allocation; Real Estate; Equities; Fixed Income; COVID-19; Asset Management; Private Equity; Venture Capital; Natural Resources; Resource Allocation; Investment; Investment Portfolio; Health Pandemics; Financial Crisis; Financial Services Industry; Real Estate Industry; Energy Industry; Connecticut
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      Lerner, Josh, Jo Tango, and Alys Ferragamo. "Yale Investments Office: November 2020." Harvard Business School Case 821-074, March 2021.
      • February 1986
      • Case

      General Foods Corp.: Project Duck Soup

      General Foods must decide whether to acquire Entenmann's Bakery. Price and financing must also be decided. The teaching objectives include analysis of strategic fit, selection of purchase price, and financing method. Another issue is the debt to equity ratio that is... View Details
      Keywords: Acquisition; Corporate Finance; Food and Beverage Industry; Food and Beverage Industry
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      Fenster, Steven R., and Robert R. Glauber. "General Foods Corp.: Project Duck Soup." Harvard Business School Case 286-071, February 1986.
      • September 2009 (Revised February 2011)
      • Case

      Eden McCallum: A Network-Based Consulting Firm (A)

      By: Heidi K. Gardner and Robert G. Eccles
      Eden McCallum pioneered the network-based ("virtual") consulting firm model in the U.K. Contracting freelance consultants on a per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has... View Details
      Keywords: Business Model; Decision Choices and Conditions; Financial Crisis; Growth and Development Strategy; Expansion; Consulting Industry; United Kingdom
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      Gardner, Heidi K., and Robert G. Eccles. "Eden McCallum: A Network-Based Consulting Firm (A)." Harvard Business School Case 410-056, September 2009. (Revised February 2011.)

        Tsedal Neeley

        Tsedal Neeley is the Senior Associate Dean and Chair of the MBA program at Harvard Business School, where she is the Naylor Fitzhugh Professor of Business Administration, Faculty Chair of the... View Details

        • July–August 2024
        • Article

        Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

        By: Ta-Wei Huang and Eva Ascarza
        Firms are increasingly interested in developing targeted interventions for customers with the best response, which requires identifying differences in customer sensitivity, typically through the conditional average treatment effect (CATE) estimation. In theory, to... View Details
        Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
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        Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science 43, no. 4 (July–August 2024): 863–884.
        • August 1995 (Revised July 1997)
        • Background Note

        Capacity Analysis: Sample Problems

        Three examples of capacity analysis are provided. Calculations for cycle time, manufacturing lead times, capacities, labor cost, labor content, and utilization are performed for three different types of processes: a bread-making process with two independent lines; a... View Details
        Keywords: Analysis; Performance Capacity
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        Gray, Ann E., and James Leonard. "Capacity Analysis: Sample Problems." Harvard Business School Background Note 696-058, August 1995. (Revised July 1997.)
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