Publications

October 1998 (Revised November 2001)
Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details

Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston

01 Sep 2018
News

September 2018 Alumni and Faculty Books

business. These essential insights for enduring and optimizing the middle miles will outfit managers to find their way through the messy middle of any bold project or new venture. Denial: How Refusing to Face the Facts about Our Autism... View Details

13 Jul 2010
First Look

First Look: July 13

productivity improvement plus growth strategy? While they consider these options in September 2008, the credit markets are about to clamp shut as a global financial crisis is around the corner. Purchase this... View Details

Keywords: Martha Lagace

01 Mar 2005
News

Ideas: Books

plantations to local growers, transforming itself into a marketing company. The firm’s shareholders opted for lower risks but also lower profits. Multinationals and Global Capitalism by Geoffrey Jones (Oxford University Press) Professor Jones surveys the View Details

Keywords: Publishing Industries (except Internet); Information

May 2021 (Revised February 2025)
Teaching Note

Migros Turkey: Scaling Online Operations

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case Nos. 621-026, 621-027, and 621-062. As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics... View Details

Keywords: Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey

April 2004 (Revised May 2005)
Case

ING DIRECT

By: James L. Heskett

The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate his organization's branding effort with its parent, ING Group, and (2) how fast to grow the business. Includes color exhibits. View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Leadership Style; Growth Management; Brands and Branding; Planning; Problems and Challenges; Financial Services Industry; United States

October 1995
Case

Otis Elevator Company (B): China Strategy

By: Michael Y. Yoshino and Thomas W. Malnight

Examines the conflict Otis faces with its joint venture partner as it seeks to expand into Southern China. View Details

Keywords: Management; Conflict and Resolution; Joint Ventures; Expansion; Growth and Development Strategy; Business Strategy; Globalization; Construction Industry; Manufacturing Industry; China

July 1993
Case

Genzyme Corporation: A Financing History

By: Timothy A. Luehrman and Andrew D. Regan

Genzyme Corp.'s financing history is unusual compared to most biotech companies. This case presents the sequence of financings employed by Genzyme, along with the product--market and corporate-development strategies adopted by Henri Termeer, Genzyme's CEO. As such, the... View Details

Keywords: History; Marketing Strategy; Financing and Loans; Business Strategy; Growth and Development Strategy; Biotechnology Industry

February 2001 (Revised November 2009)
Case

Amazon.com (D)

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman

At the end of 1999, Amazon.com founder and CEO Jeff Bezos--just named Time Magazine's Man of the Year--ponders the next moves for his company. Having expanded into numerous categories in 1999, ranging from Z-shops to Auctions to E-cards as well as increasing the number... View Details

Keywords: Growth and Development Strategy; Organizational Change and Adaptation; Competitive Advantage; Expansion; Online Technology; Retail Industry

September 2014
Case

Balanced Scorecard at Delta/Signal Corp.

By: V.G. Narayanan

This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and objectives. Will the balanced scorecard... View Details

Keywords: Balanced Scorecard; Business Strategy; Financial Reporting; Leading Change; Performance Evaluation; Growth and Development Strategy; Web Services Industry; Auto Industry

12 Aug 2014
First Look

First Look: August 12

the co-founders and co-CEOs of salaUno, Javier Okhuysen and Carlos Orellana, were encouraged by the results of their fledgling start-up. salaUno was founded as a for-profit enterprise in order to have the capital needed for rapid growth... View Details

Keywords: Sean Silverthorne

08 Jan 2014
What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

that people in the bottom 20 percent were not just in low-paying jobs. Unusually large numbers that wanted jobs had none and hadn't had paying work for months. Couple that with the following: How many times in the past twelve months have you read or heard the comment... View Details

Keywords: by James Heskett

03 Jun 2021
Blog Post

HBS Pilots First Impact Investing Fund

Small businesses are a major growth lever for wealth creation and employment in the United States. Yet, many BIPOC-led and owned businesses currently face systemic barriers to raising capital, including difficulty accessing loans, and... View Details

01 Jun 2006
News

India Arrives

downturn, if and when it does come, will be cyclical. “The growth we’ve seen is a self-sustaining proposition based on a global competitive advantage in particular industries,” says Ramnath of ICICI, while citing the ever-present... View Details

Keywords: Julia Hanna

August 2000
Case

Beansprout Networks

By: Teresa M. Amabile and Rasheea Williams

Beansprout Networks is a 3-year-old Internet company designed to foster effective communication between parents and the pediatricians and child-care providers who care for their children. With a significant headstart in the marketplace, it has attracted considerable... View Details

Keywords: Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Recruitment; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Strategy; Health Industry; Information Technology Industry

January 2000 (Revised March 2001)
Teaching Note

Competition & Strategy: Course Structure TN

By: Michael E. Porter and Jan W. Rivkin

Provides an overview of the Competition & Strategy course, a first course on business strategy, as taught at Harvard Business School during the summer of 1999. Describes the role of the course in the overall MBA curriculum, the superstructure of the course, and the... View Details

Keywords: Curriculum and Courses; Higher Education; Management; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Competitive Strategy; Competitive Advantage; Corporate Strategy; Education Industry

01 Apr 1998
News

HBS Alumni Association Board of Directors: President's Report

I have recently returned from the Board's winter meeting at HBS, and, as usual, I found being back on campus extremely energizing. Our subcommittees on information technology, alumni career management and development, and global alumni... View Details

December 2019
Supplement

Korea Telecom: Building a GiGAtopia (B)

By: Shane Greenstein, Feng Zhu and Susie L. Ma

Keywords: Mobile and Wireless Technology; Infrastructure; Growth and Development Strategy; Competitive Strategy; Decision Choices and Conditions; Technology Industry; Telecommunications Industry; Korean Peninsula