Publications

September 2008 (Revised May 2010)
Supplement

GE's Imagination Breakthrough: The EVO Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry

March 1998 (Revised December 1999)
Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt

Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details

Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry

July 2010 (Revised December 2010)
Case

AdMob (A)

By: Mikolaj Jan Piskorski, Samuel Cohen and Nithya Vaduganathan

AdMob's CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, powered 6,000 websites and 1,000 applications, and... View Details

Keywords: Digital Marketing; Growth and Development Strategy; Resource Allocation; Competition; Competitive Strategy; Expansion; Mobile and Wireless Technology; Advertising Industry

May 2021
Case

Endeavor Kenya: Building an Entrepreneurial Ecosystem

By: Lynda M. Applegate, Shikhar Ghosh and Christian Godwin

In 2016, Fiona Mungai became Endeavor Kenya’s first managing director. In this role, she helped the organization build its inaugural board and select its first Endeavor entrepreneur, a fintech company called Cellulant. Throughout this process, Mungai observed the power... View Details

August 1999
Teaching Note

Dana-Farber Cancer Institute: Development Strategy, The (TN)

By: V. Kasturi Rangan

Teaching Note for (9-599-104). View Details

Keywords: Revenue; Operations; Investment Funds; Capital; Growth and Development Strategy; Financing and Loans; Programs; Value; Mission and Purpose; Health Industry

11 Jan 2011
First Look

First Look: Jan. 11

students, and achieve top-quality research. Publisher Link: http://www.amazon.com/Building-World-Class-Universities-Asia/dp/1453707778 The Fund Industry: How Your Money Is Managed Authors:Robert Pozen and Theresa Hamacher Publication:John Wiley & Sons, forthcoming... View Details

Keywords: Sean Silverthorne

11 Dec 2007
First Look

First Look: December 11, 2007

stock prices had been reached. Despite Fisher's poor prediction on that occasion, he played a neglected, but significant role in the growth of the forecasting industry and in the rise of a class of early... View Details

Keywords: Martha Lagace

25 Sep 2007
First Look

First Look: September 25, 2007

Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608053 Dell Computers (B): The Transition Harvard Business School Supplement 607-081 The case presents the outcome of the (A) case and explores challenges in the PC View Details

Keywords: Martha Lagace

December 2010 (Revised January 2012)
Case

Todovino: Can Your Rival be Your Friend?

Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain, where Todovino... View Details

Keywords: Joint Ventures; Growth and Development Strategy; Agreements and Arrangements; Partners and Partnerships; Competition; Cooperation; Online Technology; Food and Beverage Industry; Food and Beverage Industry

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

modern industrial corporation encompasses a myriad of different software applications, which must work in concert to deliver functionality to end users. However, the increasingly complex and dynamic nature of competition in today’s... View Details

Keywords: Sean Silverthorne

18 Aug 2009
First Look

First Look: August 18

encourage excessive risk. Purchase this supplement: http://cb.hbsp.harvard.edu/cb/product/110005-PDF-ENG From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys Harvard Business School Case 910-402 This case focuses on the View Details

Keywords: Martha Lagace

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

economic growth in industrial countries began to slow down. All of a sudden companies found that they couldn't do everything. They had to make some choices and needed a way to think about it. The economics... View Details

Keywords: by Martha Lagace

04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

third party, the human equivalent of Switzerland," he says. Moreover, GM had recently sent Huber to the Industrial College of the Armed Forces, where he became the first private sector civilian to graduate from a program aimed at... View Details

Keywords: by Carmen Nobel; Auto

01 Jun 2011
News

Mr. Start-Up

not very good; we had to change direction significantly. But I believe in getting into the game, getting into an industry, even if your concept isn’t perfect. Then, as you figure out that your idea may be flawed, you’re also learning what’s missing in the View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

August 2012 (Revised October 2015)
Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind

Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details

Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Service Industry; California