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  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
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  • 18 Jan 2021
  • Book

How Thinking Like a Startup Helps Governments Solve More Problems

chapters how entrepreneurs both inside and outside of government can tackle problems by viewing them as opportunities, trying new ideas, scaling them up, and improving public life. “I’m not saying we should take all the behaviors of... View Details
Keywords: by Martha Lagace
  • 14 Apr 2015
  • First Look

First Look: April 14

Additionally, labor quality and the structure of demand and a long tradition of work in organizational behavior suggests that the successful adoption of productivity enhancing managerial practices requires complementary changes in the... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

Ert, and Alvin E. Roth Publication:Special Issue on Predicting Behavior in Games. Games 1, no. 2 (2010) An abstract is unavailable at this time. Read the paper: http://www.mdpi.com/2073-4336/1/2/117/ The Counterfeit Self: The Deceptive... View Details
Keywords: Martha Lagace
  • 28 May 2008
  • First Look

First Look: May 28, 2008

Publication:Journal of Economic Behavior and Organization (forthcoming) Abstract I model inefficient resource allocations in M-form organizations due to influence activities by division managers that skew capital budgets in their favor.... View Details
Keywords: Martha Lagace
  • 21 Sep 2009
  • Research & Ideas

Excessive Executive Pay: What’s the Solution?

In the search for culprits in the global financial meltdown, bloated executive pay and the excessive risk-taking behavior it fueled stand out as prime suspects. Of the two, pay dominates the headlines and provokes the most public and... View Details
Keywords: by Roger Thompson
  • 10 May 2016
  • First Look

May 10, 2016

Umit G. Gurun, and Scott Duke Kominers Abstract—We develop a theoretical model of, and provide the first large-sample evidence on, the behavior and impact of non-practicing entities (NPEs) in the intellectual property space. Our model... View Details
Keywords: Carmen Nobel
  • 26 May 2015
  • First Look

First Look: May 26

serve as the glue across functions and business units. But without clarity about strategy and the ability to articulate strategy, people can only pick up random, disconnected cues about priorities, and alignment is then hit-and-miss, especially when it comes to linking... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2015
  • First Look

First Look: February 3

disseminating information about peer behavior on savings. Low-saving employees received simplified plan enrollment or contribution increase forms. A randomized subset of forms stated the fraction of age-matched coworkers participating in... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

perspective on Peterson's behavior and problems. This case can be handed out during class discussion of the (D) case. A redisguised and updated version of earlier case 494-009. Purchase this... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

studies of individual creative behavior. Little is known, however, about the everyday psychological experience and associated creative behavior in the life and work of ordinary individuals. Yet evidence is mounting that such individuals... View Details
Keywords: Sean Silverthorne
  • 05 May 2009
  • First Look

First Look: May 5, 2009

As a robustness check, we examine the behavior of channel enthusiasts, who concentrate transactions among specific channels. Relative to more diversified customers, we find that self-service enthusiasts in low switching cost channels... View Details
Keywords: Martha Lagace
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

and how they should be governed. In contrast, whereas design involves structural aspects of the channel, management involves the formal or informal rules that govern the day-to-day behavior of the various channel members (including the... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 14 Jun 2004
  • Research & Ideas

The Big Money for Big Projects

contributions knowing they are likely to get bailed out. For regulators and politicians, the challenge is to structure contracts that deter reckless behavior prior to default and ensure efficient operations after default. Q: Not much... View Details
Keywords: by Ann Cullen; Financial Services
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

http://www.hbs.edu/research/pdf/08-039.pdf The Importance of Work Context in Organizational Learning from Error Authors:Lucy H. MacPhail and Amy C. Edmondson Abstract This paper examines the implications of work context for learning from errors in organizations. Prior... View Details
Keywords: Sean Silverthorne
  • 11 Feb 2014
  • First Look

First Look: February 11

http://people.hbs.edu/mluca/Papers%20on%20RIS/Land%20Reform.pdf August 2013 Psychological Science Evil Genius? How Dishonesty Can Lead to Greater Creativity By: Gino, F., and S. Wiltermuth Abstract—We propose that dishonest and creative View Details
Keywords: Sean Silverthorne
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

herding behavior in anonymous risky environments. In an experiment similar to information cascade settings, but with no private information, we find no evidence for conformity. On the contrary, we observe a significant amount of... View Details
Keywords: Martha Lagace
  • 18 Oct 2004
  • Research & Ideas

The Bias of Wall Street Analysts

of independent or boutique research firms in your analysis of trends concerning overly optimistic estimate forecasts? Do you think they could have an impact on the skewed behavior of brokerage analysts that your research documents? A:... View Details
Keywords: by Ann Cullen; Financial Services
  • 24 Oct 2017
  • Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

all it provides. Second, we redistribute to a large degree through the tax system, and that's a really important set of social decisions. Finally, we create a set of incentives for behavior and that's incredibly important. The other way... View Details
Keywords: by Sean Silverthorne
  • 11 Mar 2014
  • First Look

First Look: March 11

behavior and cognition miss. The chapter seeks to establish a theoretical foundation for a turn towards historicism in entrepreneurial studies, which is already partly underway. The authors stress that the path will not be easy, but that... View Details
Keywords: Sean Silverthorne

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