Base Of The Pyramid - Publications - Faculty & Research

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

adjust their directional reality to one of three proposed growth strategies. The pace firms should use to adapt to this directional reality will be based on their level View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

27 Mar 2017
Blog Post

Should Entrepreneurs Get an MBA?

take the opposite position of Peter Thiel and Elon Musk and argue that business school is for everyone or every entrepreneur – I’m sure it is not – but instead to say that each View Details

24 Jan 2018
Research & Ideas

How to Get People Addicted to a Good Habit

habit-forming behavior, whether people recognized it as such, whether it was possible to induce the habit with experimental interventions, and whether the habit would continue after View Details

Keywords: by Carmen Nobel

Web

General Management Curriculum - Faculty & Research

Enterprise - Intensive (also listed under Technology & Operations Management) Willy Shih Spring 2026 Q3 1.5 Willy Shih Spring 2026 Q4 1.5 Building Trusted Organizations Sandra Sucher Fall 2025 Q2 1.5 Business at the View Details

29 Nov 2021
Research & Ideas

How Bonuses Get Employees to Choose Work Over Family

send a signal that, not only do you care about the time workers spend on productive tasks,” Whillans says, “but also that you care about the quality of their life outside View Details

Keywords: by Rachel Kim Raczka

2013
Book

Flourishing: A Frank Conversation About Sustainability

By: John Ehrenfeld and Andrew J. Hoffman

Flourishing: A Frank Conversation about Sustainability invites you into a conversation between a teacher, John R. Ehrenfeld, and his former student now professor, Andrew J. Hoffman, as they discuss how to create a sustainable world. Unlike virtually all other... View Details

Keywords: Environmental Sustainability; Culture; Behavior; Society

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13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Porsche owners, even though they drove Porsche sports cars." Here's a sample of comments from an online conversation in one of the Porsche brand communities, which Avery... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

21 Oct 2015
Research & Ideas

How to Predict if a New Business Idea is Any Good

the researchers drilled down into the data, however, they found some marked differences in the ability to forecast success based on View Details

Keywords: by Michael Blanding; Accommodations; Financial Services

01 Sep 2023
News

Hands-on Learning About Global Markets

A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details

Keywords: Jennifer Gillespie

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

Traditional investing classifications consider Walmart a consumer staples retailer, but the company owns more than 6,000 retail and distribution properties around the world—the portfolio dwarfs those View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

24 May 2021
Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details

Keywords: by Geoffrey Jones and Shelly Xu; Fashion

Article

Preventing Fairness Gerrymandering: Auditing and Learning for Subgroup Fairness

By: Michael J Kearns, Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu

The most prevalent notions of fairness in machine learning are statistical definitions: they fix a small collection of pre-defined groups, and then ask for parity of some statistic of the classifier (like classification rate or false positive rate) across these groups.... View Details

Keywords: Machine Learning; Algorithms; Fairness; Mathematical Methods

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02 Nov 2021
Research & Ideas

Why COVID-19 Probably Killed More People Than We Realize

done in the genuine interest of the greater good.” About the Author Michael Blanding is a writer based in View Details

Keywords: by Michael Blanding

Web

FAQs - Doctoral

Selection will be based on applicant responses to the essay questions and comments in the recommendation letter that the applicant is strongly... View Details

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

it's been able to develop tractable models with strong predictive capacity; in other words, it simplifies the complex phenomena of human decision-making, interaction, and exchange into its barest form and... View Details

Keywords: by Ann Cullen

08 Feb 2010
HBS Case

Looking Behind Google’s Stand in China

Google, the "do no evil" company, gained entry into the Chinese search engine market last decade by agreeing to ban search results on topics deemed sensitive by the... View Details

Keywords: by Sean Silverthorne; Technology

30 Jun 2003
Research & Ideas

Are You Supporting Your B Players?

hierarchy, based on the concept of social relativity, when individuals wonder how they compare to their peers. Even satisfied people get antsy when they see their peers moving... View Details

Keywords: by Martha Lagace

17 Aug 2021
Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

Human error causes at least 90 percent of the 5.25 million accidents in the United States annually. Could driverless cars save lives? Yes, but it may take a long road to get... View Details

Keywords: by Michael Blanding; Auto

Research Summary

Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"

If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread... View Details

27 Jun 2016
Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

perceived as a threat to their power. “If you have a company that is strong, you have people utilizing data across all levels of the organization, rather than having one person who makes all View Details