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  • March 7, 2024
  • Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details
Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding
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  • December 2021
  • Article

Seeing Oneself as a Valued Contributor: Social Worth Affirmation Improves Team Information Sharing

By: Julia Lee Cunningham, Francesca Gino, Dan Cable and Bradley Staats
Teams often fail to reach their potential because members’ concerns about being socially accepted prevent them from offering their unique perspectives to the team. Drawing on relational self and self-affirmation theory, we argue that affirmation of team members’ social... View Details
Keywords: Social Worth Affirmation; Relational Identity; Self-affirmation; Information Sharing In Teams; Concerns About Social Acceptance; Groups and Teams; Identity; Relationships; Knowledge Sharing
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  • July 2020
  • Supplement

PeopleAnswers (B): The Infor Acquisition

By: Daniel P. Gross
In the fall of 2009, founder and CEO Gab Goncalves has turned PeopleAnswers, Inc. from a fledgling startup to a steadily growing company of nearly 50 employees and $10 million recurring revenue. PeopleAnswers provides people analytics software which its clients use to... View Details
Keywords: People Analytics; Entrepreneurship; Strategy; Growth and Development; Human Resources; Selection and Staffing; Mergers and Acquisitions
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  • November 2019 (Revised September 2022)
  • Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
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  • October 2013
  • Case

FasterCures: Removing Barriers to Treatments

By: Richard G. Hamermesh and James Weber

In mid-2013, as FasterCures celebrated its 10th anniversary as a center of the Milken Institute, Executive Director Margaret Anderson thought about what the organization should do to ensure it had even more impact in its next 10 years. FasterCures was a non-profit... View Details

Keywords: Health Care; Health Care Industry; Health Care Policy; Health Services; Healthcare; Healthcare Reform; Healthcare Ventures; Nonprofit; Non-profit Management; Not-for-profit; Incubator; Accelerator; Venture Philanthropy; Medical Services; Medical Solutions; Medical Research; Medical Treatment; Clinical Trials; Drug Reimbursement; Early Stage; Early Stage Research Funding; Early Stage Funding; Milken Institute; Michael Milken; David Baltimore; Partnering For Cures; National Institutes Of Health; Cancer Care In The U.S.; Cancer Care Services; Policy-making; Health Care and Treatment; Health; Health Testing and Trials; Entrepreneurship; Social Entrepreneurship; Nonprofit Organizations; Policy; Health Industry; United States; District of Columbia
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  • 2014
  • Teaching Note

Fine Harvest Restaurant Group

By: Clara X. Chen, Kenneth A. Merchant, Tatiana Sandino and Wim Van der Stede
The Fine Harvest Restaurant Group cases A and B examine a company's design of a new system to evaluate the performance (and determine the bonuses) for its restaurant managers. Fine Harvest had traditionally evaluated restaurant managers based on store margins and had... View Details
Keywords: Incentive Systems; Relative Performance Evaluation; Restaurant Industry; Accounting; Economics; Human Resources; Measurement and Metrics; Labor; Performance; Salesforce Management; Retail Industry; North and Central America
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  • October 2012 (Revised August 2018)
  • Case

Carolina for Kibera

By: Kathleen L. McGinn, Beth-Ann Kutchma and Cailin B. Hammer
Carolina for Kibera (CFK) is an international non-profit organization whose mission is to promote youth leadership and gender and ethnic cooperation in Kibera, the largest unstructured settlement situated in the heart of Nairobi, Kenya. CFK's programs constructively... View Details
Keywords: Organizational Behavior; Power and Influence; Non-Governmental Organizations; Social Enterprise; Negotiation; Organizational Change and Adaptation; Kenya; United States
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  • 2010
  • Book

Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]

By: Geoffrey Jones
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details
Keywords: Business History; Business Growth and Maturation; Multinational Firms and Management; Corporate Strategy; Organizational Culture; Globalization; Brands and Branding; Consumer Products Industry
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  • 2008
  • Working Paper

Communication (and Coordination?) in a Modern, Complex Organization

By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
This is a descriptive study of the structure of communications in a modern organization. We analyze a dataset with millions of electronic mail messages, calendar meetings and teleconferences for many thousands of employees of a single, multidivisional firm during a... View Details
Keywords: Business Conglomerates; Interpersonal Communication; Organizational Structure; Social Issues; Boundaries
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  • 01 Oct 2021
  • News

Fueling the Faculty Pipeline

Private Equity Group, and executive chairman of the firm’s private equity business in Asia. Melwani’s support for the School stems from the deep impact his two years in the MBA Program have had on his life as well as his belief in the... View Details
  • 01 Dec 2019
  • News

Bridging the Gap

successful,” says one Miami YALPer. Improving education for the city’s poorest populations could change that equation—but the ballot measure to fund the schools didn’t pass by a long shot. What went wrong? A participant from Minneapolis–St. Paul comments on the number... View Details
Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government
  • Web

Faculty - Creating Emerging Markets

Business Administration Senior Associate Dean, Executive Education; Senior Associate Dean, HBS Online Research Interests : balanced scorecard , boards of directors , incentives , inter-organizational control Interviews Narayanan Vaghul... View Details
  • 21 Dec 2011
  • Research & Ideas

The Most Common Strategy Mistakes

value chain. At the other extreme, a global industry is one where important activities in the value chain can be shared across all countries. Reflecting on my experience, however, I'd have to say that the worst mistake—and the most common one—is not having a strategy... View Details
Keywords: by Joan Magretta
  • 19 May 2015
  • First Look

First Look: May 19

therefore exacerbated career concerns, and show that this forecast pattern is more pronounced after the Settlement. Both analysts and bank executives benefit from this behavior. Analysts issuing more biased forecasts for potential future... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2023
  • News

Capital Connection

where they operate. “This wasn’t a shiny new product, and other firms didn’t view this operator as a partner,” he adds. “But we were very confident in her ability to execute her plan and confident that we could find investors who could... View Details
Keywords: Margie Kelley; Real Estate
  • 25 Jul 2013
  • Research & Ideas

Why Unqualified Candidates Get Hired Anyway

which that performance was achieved," the paper reports. Most research in this area has focused on defining the fundamental attribution error rather than actually observing its practical effects. The researchers decided to investigate whether business View Details
Keywords: by Anna Secino; Education; Employment
  • 28 Jan 2020
  • Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

University, where senior and retired executives learn to develop leadership skills in the service of solving large social problems. Many of the examples in the book come from her experience leading that program. Sean Silverthorne: We’re... View Details
Keywords: by Sean Silverthorne
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

we do work?" Even with Salesforce’s extra muscle, Slack’s executives have puzzled over how to compete with a free rival, a new Harvard Business School case study illustrates. Now, a David-and-Goliath contest is underway, and the outcome... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
Keywords: Publishing Industries (except Internet); Information
  • 22 Oct 2019
  • Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

lies in finding the sweet spot between these two undesirable outcomes, and determining how compensation can motivate salespeople best. In a recent Harvard Business Review article, Chung and several executives from the consulting firm... View Details
Keywords: by Michael Blanding