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  • April 2010 (Revised November 2011)
  • Supplement

Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-191, April 2010. (Revised November 2011.)
  • 05 Aug 2010
  • What Do You Think?

What Is Customer Opinion Good For?

Summing Up Customer inputs to the product development process count, but in different ways and at different times, according to many responding to this month's column. As Alexander Gat put it, competing and... View Details
Keywords: by Jim Heskett; Technology
  • 24 Sep 2001
  • Research & Ideas

Five Questions for Debora L. Spar

the basic communications infrastructure) and it allows for a whole range of media to be combined in exciting and innovative ways. But I still don't think that gives it any... View Details
Keywords: by Sean Silverthorne
  • Article

Memo to CEOs: The Five Half-Truths of Business

By: Robert Simons, Henry Mintzberg and Kunal Basu
Keywords: Management; Communication
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Simons, Robert, Henry Mintzberg, and Kunal Basu. "Memo to CEOs: The Five Half-Truths of Business." Fast Company, no. 59 (June 2002): 117–121.
  • 06 Jan 2011
  • What Do You Think?

How Should Management Deal With “Anonymous”?

Summing Up The title of this wrap-up and the one that accompanied this month's original column basically just deletes "Wikileaks." The original title was my mistake. The intent was not to direct attention to Wikileaks in a... View Details
Keywords: by James L. Heskett
  • Article

The Trouble with Staggered Boards: A Reply to Georgeson's John Wilcox

By: Lucian Arye Bebchuk, John C. Coates and Guhan Subramanian
Keywords: Governance; Communication
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Bebchuk, Lucian Arye, John C. Coates, and Guhan Subramanian. "The Trouble with Staggered Boards: A Reply to Georgeson's John Wilcox." Corporate Governance Advisor 11, no. 2 (March–April 2003): 17–19.
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early pioneers had the unenviable task of selling tickets to people... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 14 Jan 2014
  • First Look

First Look: January 14

  Publications January 2014 Harvard Business Review IDEO's Culture of Helping By: Amabile, Teresa, Colin M. Fisher, and Julianna Pillemer Abstract—Leaders can do few things more important than encouraging helping behavior within their... View Details
Keywords: Sean Silverthorne
  • April 2004 (Revised August 2004)
  • Exercise

Major Steckleson at the National Training Center (B): Role for 2LT Hank Smith

By: Scott A. Snook, Robert Kaderavek and Jeremy Schneider
Role play exercise for 2nd Lieutenant Hank Smith. Teaching Purpose: To role-play to further understanding of the protagonist's emotions. View Details
Keywords: Communication; Leadership; Groups and Teams; Performance Evaluation
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Snook, Scott A., Robert Kaderavek, and Jeremy Schneider. "Major Steckleson at the National Training Center (B): Role for 2LT Hank Smith." Harvard Business School Exercise 404-134, April 2004. (Revised August 2004.)
  • 02 Sep 2013
  • Research & Ideas

The Curse of Double-Digit Growth

its export during double-digit growth from 1999 to 2008. During that time, the country worked to create a mining community development fund that would give workers a stake in the legal mining trade. Today, the country still faces... View Details
Keywords: by Kim Girard
  • 1992
  • Chapter

Managing Relationships with Superiors

By: J. J. Gabarro
Keywords: Rank and Position; Employee Relationship Management; Interpersonal Communication
Citation
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Gabarro, J. J. "Managing Relationships with Superiors." In Encyclopedia of Career and Work Issues, edited by L. Jones. Phoenix: Oryx Press, 1992.
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

  Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary... View Details
Keywords: Martha Lagace
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412062-PDF-ENG TopCoder (B) Karim R. Lakhani, Eric Lonstein, and Stephanie Healy PokrywaHarvard Business School Supplement 612-044 TopCoder develops... View Details
Keywords: Sean Silverthorne
  • 03 Jul 2018
  • What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

high tech community about social issues and the use of its technology. Senior executives of Apple, Tesla, Google, Uber, and Cisco, among others, already had spoken out about... View Details
Keywords: by James Heskett; Computer; Technology
  • 12 Apr 2011
  • First Look

First Look: April 12

Business School Case ###-### Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online View Details
Keywords: Sean Silverthorne
  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

well-understood rules that define how the system operates. To work, markets require leaders who understand the importance of integrity in the creation of trust, and who inspire that trust in their people, their organizations, View Details
Keywords: by Kim B. Clark
  • Article

Modes of Technology Transfer as a Function of Position in the Research-Development-Technical Service Spectrum

By: Michael Tushman and T. J. Allen
Keywords: Information Technology; Communication; Research and Development
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Tushman, Michael, and T. J. Allen. "Modes of Technology Transfer as a Function of Position in the Research-Development-Technical Service Spectrum." Academy of Management Journal 22, no. 4 (December 1979): 694–708.
  • September 1985 (Revised October 1989)
  • Case

CompuServe (A)

By: James L. Heskett
Keywords: Internet and the Web; Information Technology; Communications Industry; Communications Industry
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Heskett, James L. "CompuServe (A)." Harvard Business School Case 386-067, September 1985. (Revised October 1989.)
  • 10 May 2016
  • First Look

May 10, 2016

connections among elements of corporate brand identity and reputation. The new framework provides a structure for managing a corporate/organisational brand. It is a potential tool in the definition, alignment, View Details
Keywords: Carmen Nobel
  • 29 Aug 2017
  • Book

Using Language to Build a Global Company

Keywords: by Sean Silverthorne; Technology
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