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  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

dark meat only, to the disappointment of many an American tourist) was served at a Beijing KFC in 1987, the number of KFCs in China has grown to over 3,000, in 650 cities, with one new restaurant opened a day. "If I could have... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • 09 Apr 2024
  • Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details
Keywords: by Glen Justice
  • Web

Buy Now, Pay Later &mdash Easy Payments: The Rise of Installment Selling

in installments is an ancient one. In 1641, when the Pilgrims consolidated the “heavy burthens” they owed London creditors, they arranged to pay their debts in four annual “estallments.” 18 But it was mechanization and the mass production... View Details
  • June 2005 (Revised August 2006)
  • Case

Ducati Corse

By: Francesca Gino and Andrew P. McAfee
Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details
Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy
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  • November 2002 (Revised November 2005)
  • Case

MontGras: Export Strategy for a Chilean Winery

By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere
MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because... View Details
Keywords: Decision Choices and Conditions; Cost Management; Global Strategy; Growth and Development Strategy; Marketing Strategy; Product Positioning; Business and Stakeholder Relations; Business Strategy; Valuation
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  • 17 Jan 2011
  • Research & Ideas

Being the Boss

They're well intended, but a fair number of them derail or kind of get stuck." Hill specifically targets that audience in her new book, Being the Boss: The 3 Imperatives for Becoming a Great Leader, cowritten with Kent Lineback.... View Details
Keywords: by Carmen Nobel
  • 29 Nov 2021
  • Research & Ideas

How Bonuses Get Employees to Choose Work Over Family

results are outlined in a May article published in Organizational Behavior and Human Decision Processes called Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties. Whillans coauthored the research with Julia Hur,... View Details
Keywords: by Rachel Kim Raczka
  • 26 Jan 2016
  • First Look

January 26, 2016

variability in productivity means the marginal productivity of labor depends substantially on which new workers are hired—which requires not an estimate of a causal effect, but... View Details
Keywords: Sean Silverthorne
  • Web

Design Thinking Course | HBS Online

with finding new ways to make their work impactful and useful for their target audience.” Cebisa Ncube Design Thinking and Innovation Participant Discover frameworks and techniques you can leverage to bring View Details
  • February 2017 (Revised May 2022)
  • Case

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details
Keywords: Diamonds; Go-to-market Strategy; Secondary Market; Willingness To Pay; Pilot Program; Strategy Development; Strategy Execution; Scope; Marketing; Advertising; Branding; Customer Value; Pawn Shops; Jewelry; Supply And Demand; Corporate Strategy; Business Strategy; Vertical Integration; Advertising Campaigns; Value Creation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; United Kingdom; Africa; Botswana; South Africa; Namibia
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  • March – April 2008
  • Article

Customer Preference Discontinuities: A Trigger for Radical Technological Change

By: Mary Tripsas
What factors cause a mature industry to re-enter a period of technological turbulence? This paper addresses this question by developing a model of technological evolution that incorporates both technological trajectories and a new concept: preference trajectories, ... View Details
Keywords: History; Technology; Transition; Consumer Behavior; Industry Structures; Product Development
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  • October 1990 (Revised April 1991)
  • Case

RU 486 (A)

By: Joseph L. Badaracco Jr.
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details
Keywords: Judgments; Ethics; Product Launch; Negotiation; Outcome or Result; Performance; Business and Government Relations; Health Industry; Pharmaceutical Industry; France; Germany; United States
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  • 01 May 2012
  • First Look

First Look: May 1

creative destruction. Dominant incumbent firms, long successful in an existing technology, are often much less successful in new technological eras. This is puzzling, since a cursory analysis would suggest that incumbent firms have the... View Details
Keywords: Carmen Nobel
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

show how institutions simultaneously constrain and enable social action. Two-Sided Platforms: Product Variety and Pricing Structures Author:Andrei Hagiu Periodical:Journal of Economics and Management Strategy 18, no. 4 (2009) Abstract... View Details
Keywords: Martha Lagace
  • 20 Oct 2010
  • Op-Ed

Export Competitiveness: Reversing the Logic

increased more easily or with more value being generated. More prosperous countries tend to be more diversified and present in different product categories that other countries (Hausmann/Hwang/Rodrik; 2005). Most of the View Details
Keywords: by Christian Ketels
  • 17 May 2010
  • Research & Ideas

What Brazil Teaches About Investor Protection

of votes a single shareholder could have to restrictions on the number of family members who could act as directors simultaneously," Musacchio says. We interviewed Musacchio about the research findings that underpin his new book,... View Details
Keywords: by Sean Silverthorne; Banking; Financial Services
  • 13 Dec 2016
  • First Look

December 13, 2016

impact on discriminatory behavior. Smart choices and transparent experimentation can create markets that are both more efficient and more inclusive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51982 Selection and Market Reallocation: View Details
Keywords: Carmen Nobel
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

Yet amid all these measures of customer success, some companies lose sight of the ultimate objective: to make a profit from selling products and services. In their zeal to delight customers, these companies actually lose money with them.... View Details
Keywords: by Robert S. Kaplan
  • 01 Sep 2023
  • News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

Japan consented. We conclude that Chimerica cannot persist for much longer in its present form. As in the 1970s, sizeable changes in exchange rates are needed to rebalance the world economy. A continuation of Chimerica at a time of dollar devaluation would give rise to... View Details
Keywords: Martha Lagace