Filter Results:
(11,164)
Show Results For
- All HBS Web
(11,164)
- People (25)
- News (2,040)
- Research (6,508)
- Events (54)
- Multimedia (96)
- Faculty Publications (5,030)
Show Results For
- All HBS Web
(11,164)
- People (25)
- News (2,040)
- Research (6,508)
- Events (54)
- Multimedia (96)
- Faculty Publications (5,030)
- July 1989
- Background Note
What Is Marketing?
An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details
Keywords: Marketing
Bonoma, Thomas V., and Thomas J. Kosnik. "What Is Marketing?" Harvard Business School Background Note 590-007, July 1989.
- 23 Nov 2016
- News
How Focusing on Content Leads the Media Astray
Global Supply Chains in a Post-Pandemic World
The COVID-19 pandemic exposed the vulnerabilities in the production strategies and supply chains of firms everywhere. Coupled with a rise in economic nationalism, manufacturers everywhere are going to be under pressure to rethink their sourcing and logistics... View Details
- October 2008 (Revised February 2011)
- Case
Apple's Core
By: Noam T. Wasserman
Steve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer.... View Details
Keywords: Business Startups; Entrepreneurship; Equity; Managerial Roles; Partners and Partnerships; Conflict Management
Wasserman, Noam T. "Apple's Core." Harvard Business School Case 809-063, October 2008. (Revised February 2011.)
- June 2023
- Supplement
Clash of Two Giants Simulation Exercise
By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
- August 1992
- Case
Otis Pacific Asia Operations (A): National Challenges
Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details
Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Manufacturing Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong
Yoshino, Michael Y. "Otis Pacific Asia Operations (A): National Challenges." Harvard Business School Case 393-009, August 1992.
- February 2017 (Revised April 2018)
- Case
Kameda Seika: Cracking the U.S. Market
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company’s U.S. subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to... View Details
Keywords: Marketing Strategy; Growth and Development Strategy; Adaptation; Performance Improvement; Food and Beverage Industry; Food and Beverage Industry; Japan; United States
Ofek, Elie, Nobuo Sato, and Akiko Kanno. "Kameda Seika: Cracking the U.S. Market." Harvard Business School Case 517-095, February 2017. (Revised April 2018.)
- June 1998 (Revised June 1999)
- Case
Dixon Corporation: The Collinsville Plant
By: W. Carl Kester
Dixon Corp.faces the task of valuing a plant and an associated project that it is considering buying. The revisions are designed to enable the application of adjusted present value technique for valuation. A rewritten version of an earlier case. View Details
Keywords: Factories, Labs, and Plants; Valuation; Projects; Forecasting and Prediction; Acquisition; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Kester, W. Carl. "Dixon Corporation: The Collinsville Plant." Harvard Business School Case 298-165, June 1998. (Revised June 1999.)
- June 2017
- Case
AT&T Versus Verizon: A Financial Comparison
By: V.G. Narayanan and Joel L. Heilprin
This case asks students to prepare a report comparing the financial and operating performance of AT&T and Verizon. Taking the perspective of a communications industry analyst, they must also consider the differences between and implications of the companies' business... View Details
Keywords: Financial Statements; Operations; Analysis; Business Model; Accounting; Performance Effectiveness; Telecommunications Industry
Narayanan, V.G., and Joel L. Heilprin. "AT&T Versus Verizon: A Financial Comparison." Harvard Business School Brief Case 917-543, June 2017.
- 03 Dec 2016
- News
Help Wanted: More Jobs for America
- 13 Oct 2016
- News
Study shows coupons lead to big profits for drugmakers
- September – October 2009
- Article
Critical Decisions in Software Development: Updating the State of the Practice
By: Alan MacCormack, Michael A. Cusumano, Chris Kemerer and Bill Crandall
This article focuses on how to choose the "right" software development process, how to structure global software design chains, how to manage the interaction of project structure and software design, and how to balance innovation and efficiency in a software business. View Details
Keywords: Applications and Software; Product Development; Projects; Innovation and Management; Performance Efficiency; Information Technology Industry
MacCormack, Alan, Michael A. Cusumano, Chris Kemerer, and Bill Crandall. "Critical Decisions in Software Development: Updating the State of the Practice." IEEE Software 26, no. 5 (September–October 2009).
- Career Coach
Celia Chen
Having worked at McKinsey for 5 years in fintech and consumer/retail industries and Amazon as a senior product manager responsible for launching a new service, Celia is happy to speak to students interested... View Details
- 06 Jul 2014
- News
Business must align with schools to close "skills gap"
- March 2006
- Module Note
Managing Innovation in an Uncertain World
Describes the second module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The course... View Details
- June 2000
- Supplement
SCORE! Educational Centers
Contains three segments. In the first segment, Alan Tripp, founder of SCORE!, discusses his experience creating and growing SCORE!. Designed to be used with the (A), (B), and (C) cases. In the second segment, Tripp and Rob Waldron, current president of SCORE! (now a... View Details
Keywords: Organizational Change and Adaptation; Entrepreneurship; Service Industry; Education Industry
Burton, M. Diane. "SCORE! Educational Centers." Harvard Business School Video Supplement 400-504, June 2000.
- May 2010
- Article
Modern Management: Good for the Environment or Just Hot Air?
By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun
We use an innovative methodology to measure management practices in over 300 manufacturing firms in the U.K. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better... View Details
Keywords: Energy Conservation; Management Practices and Processes; Performance Productivity; Environmental Sustainability; Pollutants; Manufacturing Industry; United Kingdom
Bloom, Nicholas, Christos Genakos, Ralf Martin, and Raffaella Sadun. "Modern Management: Good for the Environment or Just Hot Air?" Economic Journal 120, no. 544 (May 2010): 551–572.
- 26 Mar 2020
- Video
College Programs Series: SVMP
- July 2000 (Revised October 2019)
- Exercise
Riggs-Vericomp Negotiation (B): Confidential Information for VERICOMP (Buyer)
By: Michael Wheeler
The seller (Riggs Engineering) manufactures and services recycling equipment for the computer industry. The buyer (Vericomp) uses solvents in manufacturing chips. Though set in a high-tech industry, this exercise illustrates fundamental aspects of negotiation analysis... View Details
Keywords: Agreements and Arrangements; Negotiation Participants; Negotiation Tactics; Value Creation; Computer Industry
Wheeler, Michael. "Riggs-Vericomp Negotiation (B): Confidential Information for VERICOMP (Buyer)." Harvard Business School Exercise 801-097, July 2000. (Revised October 2019.)
- October 2020
- Article
The Supply Chain Economy: A New Industry Categorization for Understanding Innovation in Services
By: Mercedes Delgado and Karen G. Mills
An active debate has centered on the importance of manufacturing for driving innovation in the U.S. economy. This paper offers an alternative framework that focuses on the role of suppliers of goods and services (the “supply chain economy”) in national performance. We... View Details
Keywords: Supply Chain Industries; Business-to-consumer Industries; Services; Innovation; Economy; Framework; Supply Chain; Service Operations; Innovation and Invention; Economic Growth; United States
Delgado, Mercedes, and Karen G. Mills. "The Supply Chain Economy: A New Industry Categorization for Understanding Innovation in Services." Research Policy 49, no. 8 (October 2020).