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Show Results For
-
All HBS Web
(4,270)
- People (6)
- News (830)
- Research (2,693)
- Events (30)
- Multimedia (50)
- Faculty Publications (2,176)
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
believe those who claim to have definitive answers to these big questions. The data to answer most corona virus questions with certainty doesn’t exist. We won’t know for five years if immunity lasts five years. We can’t understand mutation without history. No one knows...
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- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
engaging the patient to the point that she may take action that is not in her best interest?” (The American Cancer Society in October pushed back its age for recommended mammograms in part because they can lead to false positives and...
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- 05 Dec 2012
- What Do You Think?
Should Managers Bother Listening to Predictions?
with serious consequences to firms and society in general. Annemarie Scholberlev quoted John Kenneth Galbraith, who reminded us of a cause of poor predictions when he said " those employed or self-employed who tell of the future do...
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by James Heskett
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
textbook market is another potential target for e-book disruption, especially as new devices such as the iPad add video and other immersive technologies to the mix. "If we as a society are concerned about the next generation...
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- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her new book, SuperCorp:...
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by Rosabeth Moss Kanter
- 05 Aug 2021
- Blog Post
Closing the Education Gap with Kei Takatsuka (MBA 2022)
if I can build this dream school I have in my mind that it will be a hub of the impact I want to make and show society that this is feasible,” Takatsuka said with infectious enthusiasm. “The COVID-19 pandemic made the gender gap issues in...
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- 25 Feb 2020
- News
Profits and Purpose
environment, and society. Imagine living a life where you have no idea what your speed is when you’re driving: This is like the society that we have built. The outcomes that we’re getting aren’t very surprising since we’re not actually...
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Jen McFarland Flint
- 01 Apr 1999
- News
A Vibrant Brand
such as the Society of Publication Designers, it has been nominated for five National Magazine Awards. In fact, two of Vibe's recent accomplishments have put the enterprise in the company of Rolling Stone. With the 1997 acquisition of...
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Susan Young
- 10 Feb 2021
- Blog Post
What You Can Do to Create an Anti-Racist Organization
In the summer of 2020, there was national momentum towards the goal of creating an anti-racist society in the United States. Anti-Racism books flew off the shelves, long overdue conversations were had at work, at home, and in our...
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- 07 May 2018
- News
What I Learned from Visiting All 54 African Countries
problem. Part of it is because I'm a man, but also because I'm a white man, so it really makes a difference in Africa. And also the third thing is just because she's from a village in the northern part of Cameroon, I could really see how African View Details
- Article
Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
By: Zoe Chance and Rohit Deshpandé
It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and...
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Keywords:
Health Disorders;
Developing Countries and Economies;
Poverty;
Health Care and Treatment;
Social Marketing;
Perspective;
Customer Focus and Relationships;
Profit;
Africa;
Asia;
South America
Chance, Zoe, and Rohit Deshpandé. "Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations." Special Issue on Metric and Interpretive Explorations of Macromarketing. Journal of Macromarketing 29, no. 3 (September 2009).
- 01 Jun 2005
- News
Better than Cash
Boston Teamwork: From left, Chuck Eisenberg (MBA ’78), Arjuna Costa (MBA ’01), John Flanagan (AMP 96, 1985), Tom White (MBA ’69), Mark Alston-Follansbee, Marco Bitran (MBA ’03), and Charles Cassidy (MBA ’83). When Mark Alston-Follansbee, executive director of the...
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- 14 Mar 2017
- First Look
First Look at New Research, March 14
https://www.hbs.edu/faculty/Pages/item.aspx?num=52406 January–March 2017 Enterprise & Society Creating Ecotourism in Costa Rica, 1970–2000 By: Jones, G., and Andrew Spadafora Abstract—Between the 1970s and the 2000s, Costa Rica became...
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Sean Silverthorne
- 08 Apr 2008
- First Look
First Look: April 8, 2008
Society to Create Competitive Advantage Harvard Business School Case 307-076 Focuses on the experience of China's largest shirt manufacturer in managing various aspects of government relations in China. Identifies a wide variety of social...
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Martha Lagace
- 22 Jul 2022
- Blog Post
Climate Stories Episode #7: Turning Waste Heat to Power
face for a company in the heavy industry sector. “Times are changing. The priorities of incoming work forces and society place a high value on diversity. Yes, in heavy industries, there’s been a tendency to ‘pattern match,’ for leaders to...
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- 01 Sep 2010
- News
Leslie Gold
contribute to that? I’m riding the wave. I can’t stop the next Jersey Shore from being on TV, but I can open up a discussion about it. I’ll admit to a certain hypocrisy there, and maybe I’m smiling as I ride the wave while bringing back The Gong Show. But I can still...
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- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006.
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Advertising Campaigns;
Digital Marketing;
Customers;
Innovation and Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system...
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- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette.
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Government Regulation;
Advertising;
Advertising Campaigns;
Digital Marketing;
Customers;
Innovation and Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Technology Industry;
California