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  • All HBS Web  (7,791)
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  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

the Service Profit Chain to Work for Unbeatable Competitive Advantage by HBS professors Jim Heskett and W. Earl Sasser and coauthor Joe Wheeler. Updating a Classic: Writing a Great Business Plan Published: October 6, 2008 Harvard Business... View Details
Keywords: by Sean Silverthorne
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

calculated so that directional recommendations can be made. 'What if' analysis or simulations: A small number of marketing plans are considered by simulating their effects on sales and profit. The best plan... View Details
Keywords: by Sean Silverthorne
  • 04 Sep 2001
  • Lessons from the Classroom

Getting Back on Course

Superwoman Thanks to intense discussions over dinners with alumnae—the first of which was hosted by Welsh in New York—and to later conversations with faculty and other colleagues at HBS, Hart came up with a plan. The result is Charting Your Course, a new program... View Details
Keywords: by Martha Lagace
  • February 2022 (Revised September 2022)
  • Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details
Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Air Transportation Industry; Green Technology Industry; Transportation Industry; Travel Industry; Germany; Munich; Brazil; United States; Florida
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Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022. (Revised September 2022.)
  • June 2024
  • Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney
In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details
Keywords: Business Growth and Maturation; Business Model; Business Organization; Business Startups; Disruption; Cost vs Benefits; Decision Choices and Conditions; Decisions; Private Sector; Entrepreneurial Finance; Global Range; Global Strategy; Globalized Markets and Industries; Governance Compliance; Governance Controls; Governing and Advisory Boards; Policy; Medical Specialties; AI and Machine Learning; Digital Platforms; Digital Transformation; Technology Adoption; Disruptive Innovation; Innovation and Management; Innovation Strategy; Laws and Statutes; Growth and Development Strategy; Growth Management; Distribution; Product Development; Success; Performance Efficiency; Strategic Planning; Research and Development; Risk and Uncertainty; Business Strategy; Competitive Advantage; Value Creation; Health Industry; Israel
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Stern, Ariel D., and Susan Pinckney. "Aidoc: Building a Hospital-Centric AI Platform." Harvard Business School Case 624-046, June 2024.
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

Philips had strong equity in the healthcare technology space due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the platform (eCareCoordinator and eCareCompanion) in-house, but it... View Details
Keywords: Sean Silverthorne
  • 05 May 2015
  • First Look

First Look: May 5

business and technology-related elements. It addresses the limitations of prior work, in that it i) is based upon the actual architecture "in-use" as opposed to planned or "idealized" versions; ii) identifies discrete... View Details
Keywords: Carmen Nobel
  • 11 Jul 2012
  • Research & Ideas

The Future of Boards

Rakesh Khurana and I argue is that you can't reward senior management for something over which they have limited control, and shareholder value is not something that most managers can totally control. The economic performance of the company overall offers a clearer... View Details
Keywords: by Julia Hanna
  • 31 Aug 2010
  • First Look

First Look: August 31

case:http://cb.hbsp.harvard.edu/cb/product/810140-PDF-ENG Deworming Kenya: Translating Research into Action (A) Nava Ashraf, Neil Buddy Shah, and Rachel GordonHarvard Business School Case 910-001 Karen Levy and her colleague, Margaret Ndanyi, have spent the last six... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2020
  • What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

within a set of constraints, both direct and indirect (For example) (A) recent Labor Department proposed rule just reiterated that the duty of (ERISA retirement) plan fiduciaries is to maximize investment returns.” Rather than hold CEOs... View Details
Keywords: by James Heskett
  • 17 Jun 2019
  • Research & Ideas

What Hospitals Must Learn to Compete

purchasing health plans start to demand something different, which in turn is going to require insurers to deliver a product that is more focused on what patients need. Hopefully, that also pressures providers to provide high quality care... View Details
Keywords: by Alumni Bulletin Staff; Health
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

Sheryl Sandberg (COO) mapped out their six-point plan to address this existential threat. Could they continue to grow and rectify the breach of trust/privacy? Did other stakeholders have some greater responsibility too? In addition to... View Details
Keywords: Dina Gerdeman
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

The most captivating item in Michael Norton's office is a Star Wars The Force Trainer, a toy that allows would-be Jedi warriors to levitate a Ping-Pong ball within a tube using only the power of focused thinking. Norton, a marketing professor at Harvard Business... View Details
Keywords: by Carmen Nobel
  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

Schwager, was more than qualified to take over, there were some concerns. Kubasik had planned and implemented most of MCBRE's current initiatives and single-handedly recruited nearly all of MCBRE's current members. Would MCBRE be able to... View Details
Keywords: Martha Lagace
  • 04 Apr 2008
  • What Do You Think?

Who Owns Intellectual Property?

developed and distributed in China, had to come up with a realistic business plan projection a couple of years ago. It required an estimation of the share of potential revenues that would be siphoned off by others appropriating the... View Details
Keywords: by Jim Heskett
  • 25 Oct 2016
  • First Look

October 25, 2016

Abstract—New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

portals including PoliceLink, NursingLink, TechCommunity, and IndiaOn. While the company was well ahead of its original plan to release four portals in 2007, Michel still faced a number of challenges. He had learned a great deal from... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

acquisition strategy. Purchase this case: https://hbsp.harvard.edu/product/518047-PDF-ENG Harvard Business School Case 818-002 Shift Technologies, Inc. In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used... View Details
Keywords: by Sean Silverthorne
  • 19 Jan 2016
  • First Look

January 19, 2016

816-005 Bigbelly To accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to reposition Bigbelly's... View Details
Keywords: Sean Silverthorne
  • 26 May 2015
  • First Look

First Look: May 26

functional specialists, not general managers responsible for cross-functional integration. Three decades ago, COOs outnumbered CFOs in Fortune 500 and S&P 500 companies, but the proportions have flipped. Many CFOs are now charged with driving strategic View Details
Keywords: Sean Silverthorne
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