Publications
Publications
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(11,525)
- Faculty Publications (3,683)
- January 1986 (Revised March 1997)
- Case
Horizon Group
Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed raising money from some wealthy investors by forming an R&D Limited Partnership. Development of the program (an... View Details
- October 1985
- Supplement
CompuServe (C)
By: James L. Heskett
Describes events and raises issues subsequent to Charlie McCall's acceptance of the job of CEO at CompuServe. View Details
- October 1985 (Revised November 1986)
- Supplement
CompuServe (D)
By: James L. Heskett
Describes events and raises issues subsequent to Charlie McCall's acceptance of the job as CEO at CompuServe. View Details
- October 1985 (Revised November 1986)
- Supplement
CompuServe (E)
By: James L. Heskett
Describes events and raises issues subsequent to Charlie McCall's acceptance of the job of CEO at CompuServe. View Details
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
- May 1985 (Revised November 1990)
- Case
Spinnaker Software Corp.
Describes the problems faced by a company that has experienced remarkable growth, but growth which is below projections. The management must evaluate the company's position in the turbulent software industry. The two partners must then decide whether to cut back to... View Details
- April 1985
- Case
SEEQ Technology--1984
By: Kim B. Clark
Examines a decision about product and process technology facing a small, three-year old semiconductor company. The company must decide between pursuing a well-defined technology (N-MOS) with significant short-term advantages or an advanced technology (CMOS) that has... View Details
- March 1985 (Revised November 1985)
- Case
Wilmington Tap and Die
By: Robert S. Kaplan
The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an... View Details
- January 1985 (Revised February 1997)
- Case
Lotus Development Corp.
Contains a description of the history and venture capital financing of Lotus Development. Focuses on issues related to the possible terms of investment in Lotus by a major venture capital firm. The pedagogic objectives in the case are: to explore the elements of the... View Details
- 1985
- Working Paper
Sequential Innovation and Market Structure
By: Jerry R. Green and Jean-Jacques Laffont
This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details
- December 1984
- Case
Expense Tracking System at Tiger Creek
By: Shoshana Zuboff
Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost... View Details
- 1984
- Book
Technology Crossing Borders: The Choice, Transfer, and Management of International Technology Flows
By: Louis T. Wells and Robert B. Stobaugh
- January 1984
- Background Note
Note on the Textile Industry in the 1980s
By: Kim B. Clark
Presents major developments in textile production technology during the 1970s and early 1980s. Outlines the specific innovations as well as the company and country of origin. View Details