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  • May 1992 (Revised July 1994)
  • Case

Breaking with the Past?: Four Examples of Product Change

Describes four examples of product change where the new version of the product makes a "break with the past" in some important respect. The four examples are those of the IBM PS/2 family of personal computers, Lotus 1-2-3 spreadsheet software, Nikon's line of SLR... View Details
Keywords: Product Design; Change; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry
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Dhebar, Anirudh S. "Breaking with the Past?: Four Examples of Product Change." Harvard Business School Case 592-097, May 1992. (Revised July 1994.)
  • March 2008 (Revised June 2011)
  • Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop
The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details
Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry
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Piskorski, Mikolaj Jan, David T. Chen, and Carin-Isabel Knoop. "MySpace." Harvard Business School Case 708-499, March 2008. (Revised June 2011.)
  • November 2013
  • Teaching Note

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer
In 2012, Barnes & Noble found itself in a difficult position. While the company had weathered the advent of online retailing relatively well, the arrival of electronic books (e-books) threatened the company's viability. Primary competitor Borders had already fallen by... View Details
Keywords: Technological Innovation; Internet and the Web; Adaptation; Books; Retail Industry
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MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Teaching Note 614-040, November 2013.
  • 20 Oct 2003
  • Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

the world's foremost commercializer of products of new technologies in consumer electronics including the Walkman, Triton Color TV, the VCR, the CD (and CD-ROM), and the DVD. Matsushita became the industry's... View Details
Keywords: by Alfred D. Chandler Jr.; Consumer Products
  • 29 Oct 2020
  • Blog Post

Delving Deeper into Development with the MBA/MPA-ID Program – a Q+A with Zainab Raji (MBA/MPA-ID 2022)

in Winter 2019 I joined Deloitte’s Risk Advisory practice in Atlanta shortly after graduating from Emory with the goal of deepening my accounting expertise. At Deloitte, I designed and tested risk controls for leading Enterprise View Details
  • Web

Building Entrepreneurial Organizations - Health Care

innovating new health care ventures on topics chosen by the students or from those made available by the faculty. For Students & Alumni Arthur Rock Center For Entrepreneurship Blavatnik Fellowship in Life Science Entrepreneurship Harvard... View Details
  • 15 Sep 2021
  • News

Answer to U.S. Labor Shortage? ‘Hidden’ Workforce

  • 26 Oct 2021
  • News

The Time Facebook Contemplated Life Without Zuckerberg

  • Web

Wyss House | About

was rededicated in 2006 to honor Hansjörg Wyss (MBA 1965), chairman and former CEO of Synthes, Inc., a pioneering company in the field of medical technology and devices. In 2004, Wyss established the Hansjörg Wyss Endowment for Doctoral... View Details
  • Web

ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

in the development of new technologies and industries during the war, the US government had assumed significant risk," HBS Professor Tom Nicholas asserts. "The fact that several of these risks paid off–in... View Details
  • 03 Jun 2014
  • First Look

First Look: June 3

looks to build a mobile technology product development team by executing an "acquisition-hire" (i.e., "acqui-hire") to acquire New York City-based start-up Stamped, a mobile application... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and View Details
Keywords: by John Quelch
  • June 2011 (Revised October 2012)
  • Case

IBM China Development Lab Shanghai: Capability by Design

By: Willy Shih, Kamen Bliznashki and Fan Zhao
When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China... View Details
Keywords: Diversification; Corporate Strategy; Global Strategy; Organizational Change and Adaptation; Research and Development; Emerging Markets; Product Development; Information Technology Industry; China
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Shih, Willy, Kamen Bliznashki, and Fan Zhao. "IBM China Development Lab Shanghai: Capability by Design." Harvard Business School Case 611-055, June 2011. (Revised October 2012.)
  • October 1986 (Revised January 1991)
  • Case

Manac Systems International Ltd.

Manac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM... View Details
Keywords: Marketing Communications; Marketing Channels; Software; Product Marketing; Information Technology Industry
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Kosnik, Thomas J. "Manac Systems International Ltd." Harvard Business School Case 587-076, October 1986. (Revised January 1991.)
  • October 2023
  • Case

Fixie and Conversational AI Sidekicks

By: Jeffrey J. Bussgang and Carin-Isabel Knoop
In March 2023, Fixie Co-Founder and Chief Architect Matt Welsh and co-founders had the kind of meeting no founders want to have. The president of leading artificial intelligence (AI) research and deployment firm OpenAI, which had catapulted into fame with its ChatGPT... View Details
Keywords: Large Language Model; Entrepreneurship; Decision Choices and Conditions; AI and Machine Learning; Technological Innovation; Competitive Strategy; Technology Industry; United States
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Bussgang, Jeffrey J., and Carin-Isabel Knoop. "Fixie and Conversational AI Sidekicks." Harvard Business School Case 824-037, October 2023.
  • August 2016 (Revised November 2019)
  • Supplement

eSig: Growth Analysis

By: Mark N. Roberge and Thomas R. Eisenmann
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a... View Details
Keywords: Esignature; Computer Software; Entrepreneurship; Business Startups; Management; Marketing Channels; Applications and Software; Computer Industry; United States
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Roberge, Mark N., and Thomas R. Eisenmann. "eSig: Growth Analysis." Harvard Business School Spreadsheet Supplement 817-701, August 2016. (Revised November 2019.)
  • March 2015
  • Case

BOLT: Seed Venture Capital Firm

By: William A. Sahlman and Robert F. White
BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.

In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details
Keywords: Entrepreneurial Finance; Accelerator; Entrepreneurship; Finance; Venture Capital; Applications and Software; Information Infrastructure; Strategy
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Sahlman, William A., and Robert F. White. "BOLT: Seed Venture Capital Firm." Harvard Business School Multimedia/Video Case 815-702, March 2015.
  • 24 Sep 2020
  • Blog Post

Introducing the HBS Heartland Club

In the traditional sense of the term, the Heartland has referred to any U.S. state that doesn’t touch an ocean. At HBS, the Heartland Club’s focus is even broader. Our focus is on specific regions in the United States that are underrepresented in the HBS student body.... View Details
  • Web

Business Insights Blog | HBS Online

Marketing Negotiation News & Events Productivity Staff Spotlight Strategy Student Profiles Technology Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics... View Details
  • 14 Mar 2022
  • Research & Ideas

Lessons from COVID-19: The Business Skills Doctors Need

says Huckman, required skills in both leadership to “get people to understand a vision for what might be possible,” and management, “to make it happen and put it into practice.” Technology offers challenges, opportunities Many of the... View Details
Keywords: by Michael Blanding; Health
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