Marketing Innovations - Publications - Faculty & Research

01 Sep 2011
News

Water for Life

portfolio of businesses under the Ayala corporate umbrella? Ayala has historically aligned itself with the economic goals of the country. An emerging market faces many social and economic challenges, but finding a solution to those... View Details

Keywords: Waste Management and Remediation Services; Corporate Services; Water, Sewage and Supply Systems; Utilities

01 Mar 2007
News

Daniel Vasella

the test as he methodically refashioned the two old-line chemical companies with disparate corporate cultures into a single entity focused on health care and powered by an innovative approach to R&D. Today, Novartis is one of the world’s... View Details

Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance

08 May 2020
In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

lecturer of business administration. What should nonprofit leaders do as they face an economic recession? Lynda Applegate: Think like an entrepreneur I have been interviewing non-profit and for-profit leaders to identify how they are View Details

Keywords: by Danielle Kost

29 Jan 2010
News

Redefining Telecoms in Turkey

Keywords: Telecommunications; Information

06 Feb 2025
News

How to Judge Your Next Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details

14 Apr 2003
Research & Ideas

Pay-for-Performance Doesn’t Always Pay Off

Ideal Laboratory In the early 90s, Hewlett-Packard seemed a perfect setting for innovations in pay. A so-called "built-to-last" company, it was highly decentralized and enjoyed a sense of mutual trust, high commitment, and wide... View Details

Keywords: by Martha Lagace

20 Feb 2013
News

Thanking Veterans Online

plant seeds that ultimately blossomed into his now rapidly growing young company. At a business event in Washington, D.C., a Microsoft marketing manager buttonholed Hall about the electronic ID card. Microsoft had tried offering free... View Details

Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade

Web

2017 Symposium - Race, Gender & Equity

necessary book, arriving not a moment too soon." Robert Reich writes "Anyone who wants to understand modern America should read this captivating book." Her 2012 The Outsourced Self: Intimate Life in Market Times , explores the many ways... View Details

Web

Freedom, Fear, and Feedback: Should Other Companies Follow Netflix’s Lead? | Working Knowledge

offers lessons on how to create, adapt, and sustain that squishiest of fundamentals—culture—at a time when instability in both the markets and the political environment tests companies, employees, and customers. Netflix’s unorthodox... View Details

05 Nov 2013
First Look

First Look: November 5

http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of consumer... View Details

Keywords: Sean Silverthorne

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

interface (the basis of Apple Computer's and Microsoft's Windows software), the "mouse," and the laser printer were all originally developed at PARC. The culmination of much of PARC's innovation was its development of the Alto,... View Details

Keywords: by Paul Gompers & Josh Lerner

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

vantage point, not in sight here. I don’t see it. And I’m most troubled by that. Push and pull marketing to build public support John A. Quelch, Charles Edward Wilson Professor of Business Administration and professor in health policy and... View Details

Keywords: by Christina Pazzanese

Web

HBS - Financials | From the Chief Financial Officer

across the HBS enterprise. Over time, capital will be invested in talent and tools to advance the transformation. Plans include launching Centers of Excellence to cultivate expertise in areas such as digital marketing and social outreach,... View Details

08 Jun 2018
News

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

was wondering, why is this guy asking him where his wife is? And he says, well, she's out shopping. He says, well, because when she gets home and sees these numbers, she is going to be very happy with you. So now he was innovating his own... View Details

19 Jun 2012
First Look

First Look: June 19

The alleged benefits of flattening flow primarily from pushing decisions downward to enhance customer and market responsiveness and to improve accountability and morale. Has flattening delivered on its promise to push decisions downward?... View Details

Keywords: Sean Silverthorne

01 Jun 1998
News

Diversity and Community

diversity issues, notes, "Even companies that once were mostly interested in hiring women and minorities either out of a sense of moral obligation or merely to comply with the law now see the value that comes from broadening the demographics of their workforce. "With... View Details

Keywords: Garry Emmons

March 2021
Case

Founders Factory

By: Jeffrey F. Rayport and James Barnett

In January 2020, Founders Factory (FF) Executive Chairman Brent Hoberman and CEO Henry Lane Fox were considering FF’s expansion strategy. FF operated as a venture capital (VC) fund built around an accelerator and incubator, and organized around sectors within... View Details

Citation

Educators

Purchase

13 Dec 2017
News

Skydeck Live: What Really Motivates American Voters?

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Late last summer Diane Hessan (MBA 1977) got a call from the Hillary Clinton campaign. Hessan's an entrepreneur and executive. And she previously founded the View Details

01 Oct 1997
News

Doing Something Real

across the river and around the world than CIA, to symbolizing much that the younger generation and people everywhere aspire to. Not to say my classmates and I have had a whole lot to do with ending the Cold War, or the near universal acceptance of View Details

Keywords: Andrew Tobias (MBA '72)

19 Jun 2023
Blog Post

The Road to Impact

Offensend says. EDC partnered with US VETS to create a marketing strategy to reach out to the 19,000 female veterans in the Southern California area, through an online portal. Responding to how vets used the site over the course of... View Details

Publications