Publications
Publications
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(9,350)
- Faculty Publications (3,646)
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
- June 1986 (Revised July 1990)
- Case
OTISLINE (A)
By: F. Warren McFarlan and Donna B. Stoddard
Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details
- May 1986 (Revised October 1986)
- Case
Data Administration in Citibank Brazil (B): Strategy and Technology
By: Shoshana Zuboff
- May 1986 (Revised October 1986)
- Case
Data Administration in Citibank Brazil (C): The Back-End Project
By: Shoshana Zuboff
- April 1986 (Revised July 1996)
- Case
Comdisco, Inc.: Financial Statement Analysis (A)
- February 1986 (Revised November 1987)
- Case
Palladian Software
- January 1986 (Revised October 1986)
- Case
Data Administration in Citibank Brazil (Abridged)
By: Shoshana Zuboff
- January 1986 (Revised March 1997)
- Case
Horizon Group
Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed raising money from some wealthy investors by forming an R&D Limited Partnership. Development of the program (an... View Details
- October 1985 (Revised February 1986)
- Supplement
CompuServe (A1)
By: James L. Heskett
This addendum to CompuServe (A) describes how resources were allocated. View Details
- October 1985
- Supplement
CompuServe (C)
By: James L. Heskett
Describes events and raises issues subsequent to Charlie McCall's acceptance of the job of CEO at CompuServe. View Details
- October 1985 (Revised November 1986)
- Supplement
CompuServe (D)
By: James L. Heskett
Describes events and raises issues subsequent to Charlie McCall's acceptance of the job as CEO at CompuServe. View Details
- October 1985 (Revised November 1986)
- Supplement
CompuServe (E)
By: James L. Heskett
Describes events and raises issues subsequent to Charlie McCall's acceptance of the job of CEO at CompuServe. View Details
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- September 1985 (Revised October 1989)
- Case
CompuServe (A)
By: James L. Heskett