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Publications

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Show Results For

  • All HBS Web  (6,970)
    • People  (16)
    • News  (2,007)
    • Research  (3,678)
    • Events  (28)
    • Multimedia  (181)
  • Faculty Publications  (2,333)
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Press / Media

By: Gary P. Pisano

Thought Leader: Gary Pisano

by Amy Bernstein, strategy+business, Summer 2007

A leading student of the biotech business describes the problems holding the industry back, and how it can overcome... View Details

    The Money of Invention: How Venture Capital Creates New Wealth

    When the economy was booming and dot-coms were flying high, venture capitalists were admired as impresarios of innovation. Then the market tanked, start-ups fizzled, and those same deal-makers were rebuked as predators out for a quick score. So... View Details
    • 03 Oct 2023
    • HBS Case

    Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff

    “We’re very sorry to be taking this step,” he said in an email to employees, “and John and I are fully responsible.” While an apology may seem of little consequence to laid-off employees, it can help restore trust between surviving... View Details
    Keywords: by Ben Rand; Telecommunications; Technology; Financial Services; Manufacturing
    • Web

    Technology & Operations Management - Faculty & Research

    Innovation and Invention ; Science Citation Find at Harvard Register to Read Related Chandra, Amitabh, and Connie Xu. "Where Discovery Happens: Research Institutions and... View Details
    • 13 Jan 2003
    • Research & Ideas

    The Subconscious Mind of the Consumer (And How To Reach It)

    same research was helpful in crafting a communication strategy for the new line and in selecting a name for this new offering. Q: We hear a lot about how technology is revolutionizing our ability to understand customers. Is this aspect... View Details
    Keywords: by Manda Mahoney
    • 10 May 2022
    • News

    Being Your Own Boss Can Pay Off, but Not Always with Big Pay

    • 29 Apr 2016
    • HBS Seminar

    Richard Freeman, Harvard University & NBER

    • October 2021
    • Article

    Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

    By: Nicolas Padilla and Eva Ascarza
    The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
    Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
    Citation
    Find at Harvard
    Related
    Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
    • January 2014 (Revised April 2025)
    • Supplement

    The PGA Tour (B)

    By: Ramon Casadesus-Masanell and Cole Magrath

    In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

    Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
    Citation
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    Related
    Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (B)." Harvard Business School Supplement 714-443, January 2014. (Revised April 2025.)
    • 19 Dec 2023
    • Research & Ideas

    15 Podcast Episodes That Grabbed Listeners in 2023

    microcosm for the future of media and information. Muhammad Ali: A Case Study in Purpose-Driven Decision Making Muhammad Ali, born Cassius Marcellus Clay Jr., rose from a poor family in segregated... View Details
    Keywords: by Danielle Kost
    • 21 Dec 2023
    • Blog Post

    Top 10 MBA Voices Blogs of 2023

    Spotify as a Senior Product Manager leading a team that introduces younger audiences to our products through fun and interactive experiences. My friends and MBA classmates know how passionate I am about... View Details
    • Web

    Podcast - Business & Environment

    describes how investors source and evaluate carbon projects, the risks of over-crediting, and the future role of biodiversity markets. Finally, he offers career advice for... View Details
    • 2020
    • Working Paper

    Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

    By: Eva Ascarza
    The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
    Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
    Citation
    SSRN
    Related
    Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
    • Web

    Giving - Alumni

    recommending a grant to Harvard Business School (legal name: “President and Fellows of Harvard College”). Support HBS in the future by designating Harvard Business School as the final beneficiary of all or a... View Details
    • 16 Oct 2023
    • HBS Case

    Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

    them. Delta was burning through $100 million a day from lost flights, but Bastian was already looking ahead to what Delta’s future workforce should be. “What this told me is that we had to grow our pipeline on all levels,” he said. “We... View Details
    Keywords: by Lane Lambert; Air Transportation
    • 16 Apr 2020
    • Blog Post

    Am I Eligible for the 2+2 Program?

    only do it if it makes the most sense to you professionally. If you do extend your studies and graduate within the timeline, then yes, you are eligible. If your graduation date is pushed further into the View Details
    • 15 May 2015
    • Research & Ideas

    Kids Benefit From Having a Working Mom

    ©iStockphoto Here's some heartening news for working mothers worried about the future of their children. Women whose moms worked outside the home are more likely to have jobs themselves, are more likely to hold supervisory responsibility... View Details
    Keywords: by Carmen Nobel
    • 21 Oct 2022
    • Research & Ideas

    People Trust Business, But Expect CEOs to Drive Social Change

    Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
    Keywords: by Scott Van Voorhis
    • 05 Dec 2023
    • Research & Ideas

    Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

    virtual tour technologies improve—and become less expensive—smaller agents may be able to more efficiently oversee larger portfolios of homes and attract more possible buyers. Future research areas may... View Details
    Keywords: by Rachel Layne; Real Estate
    • Web

    Insights & Advice Blog

    industry leaders, and a community passionate about the future of technology. [...] How to Onboard Recently Graduated MBAs 28 Apr 2025 | All Industries All Locations Recruiting Advice Recruiting Strategies... View Details
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