Digital Services And Strategy - Publications - Faculty & Research

April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

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January 2008 (Revised February 2010)
Case

Microsoft adCenter

By: Peter Coles and Benjamin Edelman

Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details

Keywords: Digital Marketing; Growth and Development Strategy; Competition; Advertising Industry

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28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

you this theatrical experience but with some operational benefits: If you want to receive the picture, you have to give them your email address. And when you are browsing frames, they offer to send you a link with the frames you have... View Details

Keywords: by Jen McFarland Flint; Retail

October 2020 (Revised March 2021)
Supplement

Migros Turkey: Scaling Online Operations During COVID-19 (C)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details

Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey

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10 Jan 2008
Sharpening Your Skills

Sharpening Your Skills: Operations Management

resource allocation lead to strategy failures? Can operations become a competitive advantage? Can "lean" Productions Methods Improve Service Industries? Bringing 'Lean' Principles to View Details

21 Jun 2004
Research & Ideas

Music Downloads: Pirates—or Customers?

conditions and competing forms of entertainment that is displacing legitimate sales." The industry is rethinking its position, although change occurs slowly. Q: Let's talk strategy. What have been the recording companies' View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Music

April 2013 (Revised October 2013)
Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred

This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details

Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Service Industry; Service Industry; Texas

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29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

possesses a number of qualities that fit with its PowerShot digital camera brand." Fortunately, one of my students, Margarita Golod came to the rescue and connected me with Maria Sharapova. Sharapova... View Details

Keywords: by Sarah Jane Gilbert; Sports

02 Jan 2008
Research & Ideas

Most Popular Stories 2007

the head, and whose leadership style springs from their fundamental character and values. George discusses his new book True North, co-written with Peter Sims. Delivering the View Details

Keywords: by Sean Silverthorne

August 2008 (Revised July 2011)
Case

Consumer Payment Systems — United States

By: Benjamin Edelman and Andrei Hagiu

In 2008, the U.S. consumer payments landscape was characterized by the ongoing prevalence of credit and debit card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later, and decoupled debit.... View Details

Keywords: Borrowing and Debt; Financial Management; Personal Finance; Digital Platforms; Motivation and Incentives; Competitive Strategy; Internet and the Web; United States

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July 2015 (Revised July 2016)
Case

SF Express: From Delivery to E-Commerce

By: Feng Zhu and David Lane

Shunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's... View Details

Keywords: Shunfeng Express; Heike; Express Delivery; Alibaba; Tencent; JD.com; China; O2O; Logistics; Strategy; Service Delivery; China

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January 2017 (Revised August 2019)
Supplement

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)

By: Feng Zhu and Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details

Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada

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Person Page

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

November 2009
Case

Dawn Stokes: The View from the Driver's Seat

By: Boris Groysberg and Lindsay Tanne

Dawn Stokes founded and was successful as CEO of Texas Driving Experience, a company that provided driving lessons, both safety-based for teens, and high-performance racecar driving for individual thrill seekers and corporate events. Although the company had done well,... View Details

Keywords: Economic Slowdown and Stagnation; Training; Entrepreneurship; Growth and Development Strategy; Expansion; Service Industry; Service Industry; Texas

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June 2001 (Revised March 2003)
Case

Alibris (B)

Takes place more than two years after the (A) case. Alibris has weathered the storms and has built a popular, growing business. As the Christmas season of 2000 approaches, the company is confronted with two IT projects that both seem urgent and important. The first is... View Details

Keywords: Resource Allocation; Information Technology; Service Operations; Competitive Advantage; Information Management; Service Industry

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April 2009
Case

Performance Management at Intermountain Healthcare

By: Richard M.J. Bohmer and Alexander Romney

Intermountain Healthcare is a 21-hospital integrated delivery system serving Utah and southern Idaho that is nationally recognized for its highly structured approach to managing the quality of clinical care. This case describes Intermountain's system for improving... View Details

Keywords: Financial Strategy; Health Care and Treatment; Standards; Service Delivery; Outcome or Result; Motivation and Incentives; Health Industry; Idaho; Utah

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May 2007 (Revised September 2007)
Case

Cleveland Clinic

By: Frances X. Frei, Amy C. Edmondson, Christine van Keuren and Eliot Sherman

Cleveland Clinic is consistently ranked among the nation's most eminent hospitals, and for decades has been a leader in pioneering cardiac care. This case evaluates the methods, processes, and personnel that the hospital has cultivated over the years in order to... View Details

Keywords: Health Care and Treatment; Medical Specialties; Innovation and Invention; Service Delivery; Expansion; Health Industry; Cleveland

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07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog companies to embrace View Details

Keywords: by Danielle Kost; Service; Service

08 Dec 2015
First Look

December 8, 2015

pre-condition. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316070-PDF-ENG Harvard Business School Case 515-115 Akbank: Options in Digital Banking This case discusses the digitalization View Details

Keywords: Sean Silverthorne