Publications

October 2015 (Revised September 2016)
Case

The Transformation of Mudo

By: Anthony J. Mayo, Esel Çekin and Çiğdem Çelik

After 16 years in management consulting, Barış Karakullukçu left to become the CEO of Mudo in 2012, one of the best-known names in Turkey's retail industry. She was tasked with leading Mudo's transition from a family business to a more institutionalized, corporate... View Details

Keywords: Leadership; Management Challenges; Emerging Market; Retail; Second-generation; Operational Efficiency; Performance Management; Corporate Culture; Growth; Leading Change; Family Business; Organizational Culture; Emerging Markets; Family Ownership; Transformation; Performance Improvement; Growth and Development Strategy; Retail Industry; Turkey

December 2014
Article

Team Reflexivity as an Antidote to Team Information Processing Failures

By: M. C. Schippers, A. C. Edmondson and M. A. West

This article proposes that team reflexivity—a deliberate process of discussing team goals, processes, or outcomes—can function as an antidote to team-level biases and errors in decision making. We build on prior work conceptualizing teams as information-processing... View Details

Keywords: Team Reflexivity; Team Information-processesing Failures; Team Regulatory Processes; Team Learning; Groups and Teams; Knowledge Management

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Article

Enfranchisement of Service Workers

By: Leonard A. Schlesinger and James Heskett

Enfranchisement is achieved through an integration of empowerment with methods of pay for performance. Evidence from Ito Yokado Group in Japan and Nordstrom in the US demonstrates the positive effects of enfranchisement. Successful efforts to enfranchise employees: 1.... View Details

Keywords: Motivation and Incentives; Franchise Ownership; Employees; Compensation and Benefits; Service Industry; Japan; United States

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February 1990
Background Note

Information Technology in Organizations: Emerging Issues in Ethics and Policy

Introduces a framework for identifying and analyzing the ethical and policy issues triggered by the various capabilities of information technology (IT). Ten IT capabilities are defined (access, capture, speed, permanence/storage. duplication, tracking, monitoring, data... View Details

Keywords: Rights; Information Technology; Ethics; Organizations; Policy

November 2001
Case

Naming the Edsel (Condensed)

Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details

Keywords: Customers; Marketing Strategy; Brands and Branding; Auto Industry

Brokers and Order Flow Leakage: Evidence from Fire Sales

Using trade-level data, we study whether brokers play a role in spreading order flow information. We focus on large portfolio liquidations, which result in temporary drops in stock prices, and identify the brokers that intermediate these... View Details

24 May 2021
News

Can Fabric Waste Become Fashion’s Resource?

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

our old ways of thinking with COVID.” Decision to adopt the model is a matter of equity Rangan, the Malcolm P. McNair Professor of Marketing, grew up in India where he says the travails of the extreme poor were always in sight. “Rich and... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

01 Dec 2023
News

Leadership Transition for External Relations

MESSAGE FROM ANGELA CRISPI AND DEAN SRIKANT DATAR To: HBS Faculty and Staff From: Angela Crispi and Srikant Datar Re: Leadership Transition – Janet Cahill, External Relations We write to let you know that Janet Cahill (AMP 189) has decided to step down from her... View Details

31 Mar 2022
Op-Ed

Navigating the ‘Bermuda Triangle’ in Professional Services

In professional services, successful firms tend to be either small or super-sized. There’s very little middle ground. Take health care, for example. Shouldice is a small, 89-bed hernia hospital in Canada that, over the past several decades, has provided excellent... View Details

Keywords: by Ashish Nanda

September 2009
Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details

Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry

HBR Classics - Alumni

Decisions Fine Tuning Market Oriented Practices New Thinking for a New Financial Order Innovation Innovation Killers , Clayton M. Christensen, Stephen Pl, Kaufman, and Willy C. Shih Innovation - The Classic Traps , Rosabeth Moss Kanter... View Details

April 2025 (Revised May 2025)
Case

Adobe: GenAI Opportunity or Threat?

By: Sunil Gupta, Rajiv Lal and Allison Ciechanover

In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details

Keywords: Customer Relationship Management; Ethics; AI and Machine Learning; Trust; Business Strategy; Technology Industry; San Jose

February 2025
Teaching Note

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr and James Palano

Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details

Keywords: Family Business; Social Media; Entrepreneurship; Brands and Branding; Product Launch; Power and Influence; Expansion; Beauty and Cosmetics Industry

October 2024
Case

GLIN Impact Capital

By: Ethan Rouen and Akiko Saito

In 2024, the co-founders of the venture capital fund GLIN Impact Capital face a critical inflection point as they consider launching a second, significantly larger impact investment fund in Japan. Founded in 2021 by the three Harvard Business School alumni, GLIN is one... View Details

Keywords: Venture Capital; Investment Funds; Growth and Development Strategy; Corporate Social Responsibility and Impact; Power and Influence; Japan

August 1987 (Revised December 1998)
Background Note

Capital Market Myopia

By: William A. Sahlman and Howard H. Stevenson

Focuses attention on a phenomenon we call capital market myopia, a situation in which participants in the capital markets ignore the logical implications of their individual investment decisions. Viewed in isolation, each decision seems to make sense. When taken... View Details

Keywords: Capital Markets

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts

January 2018 (Revised May 2019)
Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery

For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details

Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America

September 2014
Article

Improving the Quality of Cancer Care in America Through Health Information Technology

By: Thomas W. Feeley, George W. Sledge, Laura Levit and Patricia A. Ganz

A recent report from the Institute of Medicine titled Delivering High-Quality Cancer Care: Charting a New Course for a System in Crisis, identifies improvement in information technology (IT) as essential to improving the quality of cancer care in America. The... View Details

Keywords: Information Technology; Information Technology Industry; Cancer Care In The U.S.; Health; Technology; Health Industry; North and Central America