Publications

November 2020
Case

Axis My India

By: Ananth Raman, Ann Winslow and Kairavi Dey

Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details

Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India

August 2006 (Revised October 2012)
Case

Natura: Global Beauty Made in Brazil

By: Geoffrey G. Jones and Ricardo Reisen de Pinho

Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil

September 2019 (Revised January 2021)
Case

Vispera: Visual Intelligence for Retail

By: Yael Grushka-Cockayne and Gamze Yucaoglu

The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details

Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey

15 Sep 2020
News

Is Happiness at Work Really Attainable?

July 1982 (Revised July 2004)
Case

Esmark, Inc. (B)

By: William E. Fruhan Jr.

Esmark's management sells its most valuable business and its most unattractive business in an effort to reposition itself and maximize shareholder value. View Details

Keywords: Business Exit or Shutdown; Product Positioning; Business and Shareholder Relations; Reputation; Value

11 Feb 2021
Blog Post

2+2 Where Are They Now Spotlight: Ali Evans (MBA 2019)

business experience after graduation, but eventually would want to pursue a management and leadership education. I applied to the 2+2 deferred admission program because it was a great fit for my long-term... View Details

18 Mar 2013
HBS Case

HBS Cases: LEGO

Out of work for a year following a serious illness in 1993, Kjeld appointed a five-person management team to help him run the company when he returned. The group focused mainly on driving growth. When a... View Details

Keywords: by Maggie Starvish; Entertainment & Recreation

Dafna Bearson

Dafna Bearson is a doctoral candidate in the Strategy Unit at Harvard Business School. Her research interests lie at the intersection of strategy and innovation. Specifically, her research focuses on intellectual property commercialization strategy in startups... View Details

Keywords: biotechnology; pharmaceuticals; high technology

14 Mar 2022
News

Does Your Org Chart Reflect Your Community? Five Ways to Diversify Talent Now

March 2011 (Revised March 2013)
Supplement

a-connect: In Search of Talent Partners (B)

By: Robert G. Eccles and Penelope Rossano

The a-connect: In Search of Talent Partners (B) case updates company changes since the (A) case. Key updates include leadership and management appointments and organizational changes. View Details

Keywords: Business Model; Selection and Staffing; Leadership; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Structure; Consulting Industry

April 2005 (Revised February 2006)
Case

Monster Networking

By: Thomas R. Eisenmann and David Andrew Vivero

The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details

Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Employment Industry; United States

January 2009 (Revised April 2009)
Case

Disaster in April: The Obligations of Kelly Construction

By: John D. Macomber, Christopher M. Gordon and Ben Creo

A construction company experiences a crane accident with multiple fatalities. The CEO, a client, and an employee must make choices to meet the company's obligations. Set in 2006, the case looks at the choices faced by board members of a museum that is an important... View Details

Keywords: Business Exit or Shutdown; Family Business; Insolvency and Bankruptcy; Governing and Advisory Boards; Compensation and Benefits; Contracts; Crisis Management; Construction Industry

22 Jun 2011
Sharpening Your Skills

Sharpening Your Skills: Motivation

into the most effective way to design a compensation plan, concentrating on whether bonuses boost sales productivity and whether they should be awarded quarterly or annually. Research, focusing on the sales force of a large office supply... View Details

Keywords: Re: Multiple Faculty

08 Apr 2013
Research & Ideas

How to Demotivate Your Best Employees

productivity. More than 80 percent of companies dole out work-related awards like "employee of the month" or "top salesperson." Managers often view these awards as inexpensive... View Details

Keywords: by Dina Gerdeman; Service

05 Jun 2018
First Look

New Research and Ideas, June 5, 2018

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54553 May 2018 Harvard Business Manager Was kostet die Zeit? By: Thomke, Stefan H., Daniela Beyersdorfer, and Christina Kestel Abstract—A... View Details

Keywords: Dina Gerdeman

November 2021 (Revised December 2021)
Case

Praava Health: A New Model for Bangladesh

By: Michael Chu

Launched in Dhaka, Bangladesh, in 2018, Praava Health (‘Praava’) delivered high-quality in-clinic primary and specialist care, backed by its own high quality diagnostic laboratories, imaging and pharmacy. Praava was founder Sylvana Sinha’s response to what she saw as a... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Investment Return; Mobile and Wireless Technology; Business Model; Growth and Development Strategy; Health Industry; Bangladesh; Asia