Publications

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February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

exacerbated by the fact that in many instances AES' primary customer is the government, which is also in charge of law-making. For example, AES' management team has encountered expropriation risks in... View Details

Keywords: Sean Silverthorne

July 1993 (Revised December 2003)
Case

Sears Auto Centers (A)

By: Lynn S. Paine and Michael Santoro

The CEO of Sears must decide how to respond to allegations that the company's auto repair division has been misleading consumers and charging them for unnecessary repairs. View Details

Keywords: Corporate Governance; Corporate Accountability; Ethics; Organizational Culture; Compensation and Benefits; Management Teams; Employees; Behavior; Motivation and Incentives; Performance Improvement; Auto Industry

25 Mar 2021
Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

managers valuable insights, but there are potential pitfalls, Luca says. They include: Failing to tie experiments with managerial decision-making. Some organizations tend to relegate testing to specialized View Details

Keywords: by Danielle Kost

01 Sep 2007
News

Faculty Research Online

investment managers and firms. See http://hbswk.hbs.edu/item/5648.html. Delivering the Digital Goods: iTunes vs. Peer-to-Peer Apple’s iTunes music download service and illegal peer-to-peer (P2P) music downloads offer two contrasting... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

April 2001 (Revised November 2001)
Case

AvantGo

By: Alan D. MacCormack and Kerry Herman

Richard Owen, CEO of AvantGo, is preparing for a meeting in which he will set the human resource policy for the firm going forward. It has been three months since the company's IPO, and given the tremendous cramp in hiring over the six months prior to the IPO, he knows... View Details

Keywords: Initial Public Offering; Management Teams; Selection and Staffing; Retention; Growth and Development Strategy; Performance Evaluation; Information Technology; Decisions; Information Technology Industry; Service Industry; United States

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Web

Pat Ross Archives | Social Enterprise

Filter Results: (1) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive Education Faculty Research Future... View Details

Profile

Janina Motter

an operations manager with a team of six. As the company expanded to fifty people, “I saw a bit of a plateau in terms of how much I could contribute. I needed skills that fell on the MBA side: how to raise... View Details

November 2005
Case

Marilyn Carlson Nelson and the Carlson Companies Renaissance

By: William W. George and Andrew N. McLean

In 2005, Marilyn Carlson Nelson, CEO and chairman of the Carlson Companies, must decide whether to outsource jobs at the risk of destroying the culture centered on the values of integrity, trustworthiness, and caring that she had painstakingly created since becoming... View Details

Keywords: History; Leadership Development; Job Cuts and Outsourcing; Business or Company Management; Organizational Culture; Personal Development and Career; Family Ownership; Leadership Style; Management Teams

17 Apr 2017
HBS Case

This Turkish Debt Collector Is Customer-friendly

turn-around artist who had saved many companies from financial distress, Guvenal started by learning as much as he could about Turkasset’s debtors. He and his team discovered many of them were small-business owners suffering from poor... View Details

Keywords: by Michael Blanding; Financial Services

26 Mar 2008
Sharpening Your Skills

Sharpening Your Skills: Disaster!

Can leaders anticipate disaster? How Does Disaster Change Leadership Goals? Shackleton: An Entrepreneur of Survival On a trek across Antarctica, Sir Ernest Shackleton's ship Endurance became trapped in ice. How did Shackleton lead his isolated View Details

2000
Chapter

Strategies of Consumer Group Mobilization

By: Gunnar Trumbull

Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams

19 Jan 2022
News

Inside Renault’s Community-Driven Approach to Innovation

04 Apr 2022
News

Strengthening City Hall’s Foundations

mayors and key staff in Israel every year. Bloomberg writes that, while there are “all kinds of leadership training programs for CEOs and senior executives, mayors are thrust into the job and the crises that arise without having a lot of resources to draw upon.” The... View Details

Keywords: Executive, Legislative, and Other General Government Support; Government

05 Oct 2009
Research & Ideas

The Vanguard Corporation

were going to succeed and prosper needed to manage risks better, have a stronger sense of purpose to motivate their employees, and satisfy a public already agitated about scandals such as Enron in the corporate world. What I didn't see... View Details

Keywords: by Sean Silverthorne

Morton H. Meyerson

massive growth that, at one time, included the addition of 30,000 employees in less than eighteen months. Despite the whirlwind growth, Meyerson built a formidable management team and maintained a highly... View Details

Keywords: Services

April 2007 (Revised July 2011)
Case

The Tale of the Lynx (A)

By: Noam Wasserman

The founders of Lynx Solutions have survived major challenges within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying on its users. Now that the company is... View Details

Keywords: Business Startups; Decision Choices and Conditions; Governing and Advisory Boards; Growth and Development Strategy; Management Teams; Conflict and Resolution; Business Strategy; Computer Industry