Publications

September 2011 (Revised May 2012)
Case

GoodGuide

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay

GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Strategic Planning; Venture Capital; Goods and Commodities; Business Model; Information Technology; Knowledge; Education Industry; California

October 2017
Case

Shift Technologies, Inc.

By: Thomas Eisenmann and Nicole Tempest Keller

In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model... View Details

Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Growth and Development Strategy; Decision Choices and Conditions; Auto Industry; Auto Industry; United States

March 2022 (Revised December 2022)
Case

Perch

By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley

In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details

February 2019 (Revised February 2020)
Case

Koita Foods

By: Lynda M. Applegate, Elie Ofek and Michael Norris

In 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market. View Details

Keywords: Organic Milk; Mom Blog; Entrepreneurship; Cash Flow; Food; Growth Management; Investment; Social Marketing; Ownership Stake; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United Arab Emirates; Dubai

November 2021 (Revised January 2022)
Case

KFA, Inc.: Building the Future

By: Lynda M. Applegate and Elizabeth M. Adams

In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new... View Details

Keywords: Small Business; Communication Technology; Developing Countries and Economies; Growth and Development Strategy; Infrastructure; Consulting Industry; Consulting Industry; Chicago; United States

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

When most people think of innovation, they envision developed-world companies such as the U.S.A.'s IBM, Japan's Sony, South Korea's Samsung, Finland's Nokia, or Switzerland's Novartis, technology leaders that have stayed at the cutting edge of dynamic View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

modern industrial corporation encompasses a myriad of different software applications, which must work in concert to deliver functionality to end users. However, the increasingly complex and dynamic nature of competition in today’s... View Details

Keywords: Sean Silverthorne

18 Aug 2009
First Look

First Look: August 18

encourage excessive risk. Purchase this supplement: http://cb.hbsp.harvard.edu/cb/product/110005-PDF-ENG From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys Harvard Business School Case 910-402 This case focuses on the View Details

Keywords: Martha Lagace

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

economic growth in industrial countries began to slow down. All of a sudden companies found that they couldn't do everything. They had to make some choices and needed a way to think about it. The economics... View Details

Keywords: by Martha Lagace

04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

third party, the human equivalent of Switzerland," he says. Moreover, GM had recently sent Huber to the Industrial College of the Armed Forces, where he became the first private sector civilian to graduate from a program aimed at... View Details

Keywords: by Carmen Nobel; Auto

01 Jun 2011
News

Mr. Start-Up

not very good; we had to change direction significantly. But I believe in getting into the game, getting into an industry, even if your concept isn’t perfect. Then, as you figure out that your idea may be flawed, you’re also learning what’s missing in the View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

February 2019 (Revised August 2019)
Case

KangaTech

By: Karim R. Lakhani, Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik and Steven Randazzo

On a warm January afternoon in 2019, Steve Saunders, Dave Scerri, Carl Dilena, and Nick Haslam (see Exhibit 1 for biographies), co-founders of KangaTech, wrapped up the latest round of discussions about the future direction of their sports-technology start-up. Focused... View Details

Keywords: Startup; Technology Commercialization; Prototype; Business Startups; Technological Innovation; Sports; Health; Commercialization; Research and Development; Decision Making; Growth and Development Strategy; Technology Industry; Technology Industry; Technology Industry; Australia

01 Dec 1996
News

Starting Up and Starting Over

the world. Handholding and Strong Medicine: HBS and the Consulting Industry As a young lawyer with degrees from both Harvard Law School and Harvard Business School, Marvin Bower (MBA '30) believed that a new kind of professional... View Details

15 Dec 2015
First Look

December 15, 2015

which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the “disruptive” label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this... View Details

Keywords: Carmen Nobel

March 2024 (Revised September 2024)
Case

Supercell 2.0: Clash of Plans

By: Jeffrey F. Rayport and George Gonzalez

Founded in 2010, Supercell was a Helsinki, Finland-based mobile gaming company that had developed and launched five global hit mobile games: Clash of Clans, Clash Royale, Hay Day, Brawl Stars, and Boom Beach. The company’s early philosophy was that it could produce... View Details

Keywords: Business Growth and Maturation; Restructuring; Games, Gaming, and Gambling; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Video Game Industry; Finland

June 2010
Teaching Note

Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System (TN)

By: Ranjay Gulati and Marlo Goetting

Teaching Note for 409062. View Details

Keywords: Customer Focus and Relationships; System; Business Units; Corporate Strategy; Infrastructure; Growth and Development; Decision Making; Restructuring; Resource Allocation; Information Technology Industry

November 2008
Case

Malaysia Airlines (A)

In the first six weeks on the job, the new CEO of Malaysia Airlines (MAS) has developed an ambitious turnaround plan, including aggressive job cuts and route eliminations, but MAS's largest shareholder, Khazanah Nacional, the sovereign wealth fund, is tasked with... View Details

Keywords: Restructuring; Economic Growth; Investment Funds; Sovereign Finance; Organizational Change and Adaptation; Business and Government Relations; Business and Shareholder Relations; Air Transportation Industry; Malaysia

Find at Harvard

February 2008 (Revised September 2008)
Case

Indesit Company: Does Global Matter?

By: Joseph L. Bower

In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,... View Details

Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development; Business or Company Management; Brands and Branding; Markets; Problems and Challenges; Corporate Strategy; Consumer Products Industry