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  • September 2023 (Revised September 2023)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Europe; Germany; Switzerland; United States
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  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

integration can affect entrepreneurship (a foreign direct investment channel and a capital/credit availability channel) and provide consistent evidence to support our results. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

months of runway remaining, Behrens Wu must decide where to direct the company’s limited resources. Should Shippo stay focused on the app while raising the next round of funding, pivot View Details
Keywords: Sean Silverthorne
  • June 2024 (Revised August 2024)
  • Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad
Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details
Keywords: Balanced Scorecard; Restructuring; Training; Supply Chain Management; Distribution; E-commerce; Business Model; Business Plan; Decision Choices and Conditions; Marketing Strategy; Alignment; Brands and Branding; Negotiation; Joint Ventures; Strategic Planning; Salesforce Management; Competition; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; India
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  • 13 May 2008
  • First Look

First Look: May 13, 2008

small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should... View Details
Keywords: Martha Lagace
  • November 1994 (Revised February 1997)
  • Case

Levi Strauss & Co.: Global Sourcing (A)

By: Lynn S. Paine and Jane Palley Katz
In 1993, senior managers at Levi Strauss & Co., the world's largest brand-name apparel manufacturer, were deciding whether the company should have a business presence in China, given the human rights and other problems there. The China Policy Group has been asked to... View Details
Keywords: Management Teams; Decisions; Management Skills; Trade; Brands and Branding; Rights; Ethics; Foreign Direct Investment; Apparel and Accessories Industry; China
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  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

risk of adverse effects that arise from taking a single approach. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49334   Working Papers Selling to a Moving Target: Dynamic Marketing Effects... View Details
Keywords: Sean Silverthorne
  • November 2003 (Revised March 2004)
  • Case

Teledesic (Abridged)

By: Thomas R. Eisenmann
Describes plans for a failed project that proposed the use of 288 satellites to deliver high-speed data communications services anywhere in the world. View Details
Keywords: Communication Technology; Network Effects; Failure; Information Technology Industry; Telecommunications Industry
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  • 03 Apr 2012
  • First Look

First Look: April 3

512-004 Domino's Pizza is the world's second largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese,... View Details
Keywords: Carmen Nobel
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 18 Nov 2013
  • Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

that term, allowing its users to "consume" information in ways that were formerly unavailable to them due to cost, complexity, or both. The fact that half a billion View Details
Keywords: by Chet Huber; Technology
  • 01 Dec 2005
  • News

Buy the Book

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the View Details
Keywords: Julia Hanna; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services
  • 31 Mar 2022
  • Blog Post

Setting Interns Up for Success at a Startup

silk and apply it to food, creating natural protection that slows spoiling and keeps food fresher for longer. Products can be integrated at any time from farm to shelf, allowing food producers, processors,... View Details
  • 21 Feb 2007
  • Op-Ed

What a U.N. Partnership with Big Business Could Accomplish

The Case For Corporate Support There are many reasons why far-sighted executives should be interested in supporting the concept of a World Development Corporation. The idea that corporate legitimacy stems from the satisfaction of shareholders and competition View Details
Keywords: by George C. Lodge & Craig Wilson
  • 29 Jan 2019
  • Research & Ideas

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

pricing scheme, bond markets will be central to financing climate change and other environmental interventions. So-called green bonds appeal to investors who are looking for a... View Details
Keywords: by Michael Blanding; Energy; Utilities; Construction; Green Technology; Public Administration
  • August 2001 (Revised February 2020)
  • Case

Consumer-Driven Health Care: Medtronic's Health Insurance Options

By: Regina E. Herzlinger, John Hurwitch and Seth Bokser
Describes the variety of health insurance plans that this medical device company offers, including a high-deductible, consumer-driven health plan with a health reimbursement account that also enables health care providers to quote their own prices. Asks students to... View Details
Keywords: Health Care and Treatment; Insurance; Decision Choices and Conditions; Compensation and Benefits; Demand and Consumers
Related
  • 2011
  • Book

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

By: Fred Reichheld and Rob Markey
Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects
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  • 1998
  • Journal Article

Ford's Model-T: Pricing over the Product Life Cycle

By: Ramon Casadesus-Masanell
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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  • 15 Nov 2006
  • Research & Ideas

Lessons Not Learned About Innovation

rare, but too many executives swing for the fences with each new innovation. This not only marginalizes people who work on smaller projects, but also tends to result in projects modeled on existing market... View Details
Keywords: by Sean Silverthorne
  • 06 Nov 2012
  • First Look

First Look: November 6

mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business... View Details
Keywords: Sean Silverthorne