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  • January 1984
  • Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan
Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details
Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry
Related
  • November 1995 (Revised June 1997)
  • Case

Northern Telecom (A): AdVantage & DisadVantage

By: Robert J. Dolan and Sylvie Ryckebusch
Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details
Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada
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  • 13 May 2008
  • First Look

First Look: May 13, 2008

small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should... View Details
Keywords: Martha Lagace
  • 23 Aug 2016
  • First Look

August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

merchants with these same marketing programs. Q: How should consumers protect themselves from potential fraud? A: It's highly desirable to keep your computer free of the sorts... View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • 06 Aug 2013
  • First Look

First Look: August 6

document sources of value creation in mergers by analyzing novel data on the quality and price of goods sold by merging firms. When two competitors in a product market merge, their products converge in quality, and prices fall relative... View Details
Keywords: Anna Secino
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

classifies the tools available to communicate with consumers. In the sequel, it elaborates on how consumers respond to communication attempts. Finally, it lays out a framework... View Details
Keywords: Sean Silverthorne
  • 10 Aug 2021
  • Blog Post

Meet the Health & Wellness Club

that the market will continue to grow in leaps and bounds in the coming years. We hope to serve as a conduit for business school students and partners looking View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail
  • 14 Oct 2014
  • First Look

First Look: October 14

Review Making Charity Pay By: Norton, Michael I., and Jill Avery Abstract—Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But... View Details
Keywords: Sean Silverthorne
  • 22 Oct 2012
  • Research & Ideas

Not Your Father’s State-Run Capitalism

conditions are met. "In Western markets that had more thorough privatization programs, the stock markets developed more, and it became less necessary for government to prop up... View Details
Keywords: by Michael Blanding
  • March 2014
  • Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred
This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details
Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia
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  • 26 Jul 2016
  • First Look

July 26, 2016

two-sided markets grew to scale, network effects kicked in as more consumers bred more suppliers and vice versa. But how did these platforms acquire their first customers at... View Details
Keywords: Sean Silverthorne
  • 15 Mar 2016
  • First Look

March 15, 2016

confirm the influence of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO activism increased View Details
  • August 2014 (Revised May 2016)
  • Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra
In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details
Keywords: Plant-Based Agribusiness; Business Model; Business Startups; Energy Generation; Renewable Energy; Social Entrepreneurship; Foreign Direct Investment; International Finance; Globalized Markets and Industries; Crime and Corruption; Employee Relationship Management; Independent Innovation and Invention; Employment; Leadership Style; Leading Change; Management Practices and Processes; Management Style; Management Succession; Management Skills; Emerging Markets; Social Psychology; Culture; Business Strategy; Agriculture and Agribusiness Industry; Energy Industry; Green Technology Industry; Utilities Industry; Africa; India; United States
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  • 09 Aug 2016
  • First Look

August 9, 2016

economic activity? This paper exploits the federal preemption of national banks in 2004 from local laws against predatory lending to gauge the effect of the supply of credit on the real economy. Specifically, we exploit the heterogeneity... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2001
  • Research & Ideas

Angels Face the Innovator’s Dilemma

Innovator's Dilemma as well as studies conducted more recently—might help angels, venture capitalists, and entrepreneurs get around one of the heartbreaking paradoxes of success. Outpacing Consumers Every View Details
Keywords: by Martha Lagace; Financial Services
  • May 1997
  • Teaching Note

Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN

By: Ananth Raman
Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways... View Details
Keywords: Demand and Consumers; Working Capital; Distribution; Cost of Capital; Management Practices and Processes; Supply Chain Management; Forecasting and Prediction; Supply and Industry
Related
  • 2008
  • Article

Entrepreneurial Ventures and Whole-body Donations: A Regional Perspective from the United States

By: Michel Anteby and Mikell Hyman

Human cadavers are crucial to medical science. While the debate on how to secure sufficient cadavers has focused primarily on donors' behaviors, procuring organizations' roles in increasing donations remain less explored. The United States offers a unique setting in... View Details

Keywords: Entrepreneurship; Behavior; Programs; Nonprofit Organizations; Business Ventures; Health Testing and Trials; Demand and Consumers; Supply Chain; For-Profit Firms; Organizations; Training; United States
Related
  • 30 Jan 2018
  • First Look

January 30, 2018

flash sales industry was created using this idea as a cornerstone of its business strategy. In this paper, we identify and investigate a new reason why frequent assortment rotations can be valuable to a retailer, particularly for products... View Details
Keywords: Sean Silverthorne
  • 23 Sep 2014
  • First Look

First Look: September 23

that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and business at their core. In this... View Details
Keywords: Sean Silverthorne