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October 2015
Case

Facebook: The First Ten Years

By: Shane Greenstein, Marco Iansiti and Christine Snively

Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details

Keywords: Social Networks; Technology; Facebook; Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Social Media; Information Technology Industry

December 2006 (Revised January 2008)
Case

ViaGen: Revolutionizing the Livestock Industry

By: David E. Bell, Reed Martin and Mary L. Shelman

ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality meat, healthier animals, and more efficient production. Since 2003, the firm... View Details

Keywords: Animal-Based Agribusiness; Business Plan; Governing Rules, Regulations, and Reforms; Marketing Communications; Industry Structures; Business and Government Relations; Genetics; Commercialization; Agriculture and Agribusiness Industry; Biotechnology Industry

17 Jun 2014
First Look

First Look: June 17

study guides to the site-or invest in more social networking tools to enable the community to produce content and help one another master the material in preparation for new certifications. Purchase this case:... View Details

Keywords: Sean Silverthorne

23 Apr 2013
First Look

First Look: April 23

number of challenges. He had learned a great deal from Military.com and Affinity Labs' first launches, but in the case of each new community was faced with how best to construct the vertical and attract a sufficiently large audience.... View Details

Keywords: Sean Silverthorne

27 May 2009
First Look

First Look: May 27, 2009

Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships Authors:Roy Y.J. Chua and Michael W. Morris Abstract Innovative... View Details

Keywords: Martha Lagace

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

has perhaps skewed its enrollment more toward international, minority, and women students, who perceive opportunities to start new businesses in underserved communities earlier in their careers than ever before. Her course has evolved... View Details

Keywords: by John S. Rosenberg

11 Apr 2017
First Look

First Look at New Research, April 11

housing firm. Along the way, he and his partners have contributed countless hours of community service to the neighborhoods in which they own properties. Now 80 and ready to retire, Gates is creating a request for proposal for his firm.... View Details

23 May 2000
Research & Ideas

The Emerging Art of Negotiation

E-mail? The empirical study of how communications media affects individuals' definitions of the negotiation, especially in an era of expanding communications possibilities, is also drawing the interest of... View Details

Keywords: by Martha Lagace

14 Mar 2017
First Look

First Look at New Research, March 14

epidemiology, cost, and market share information given in the case to estimate potential cost savings one year after the introduction of biosimilars. The case also explores qualitative questions around the appropriate communication with... View Details

Keywords: Sean Silverthorne

October 2020 (Revised February 2021)
Case

The Tulsa Massacre and the Call for Reparations

By: Mihir A. Desai, Suzanne Antoniou and Leanne Fan

How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government... View Details

June 2020 (Revised February 2023)
Teaching Note

GitLab and the Future of All-Remote Work

By: Prithwiraj (Raj) Choudhury

Teaching Note for HBS Case Nos. 620-066 and 620-117. View Details

Keywords: Remote Work; Remote Operations; Business Offices; Value Creation; Organizational Culture; Business or Company Management; Employee Relationship Management; Communication Strategy; Organizational Structure

November 2006
Background Note

Technical Game Theory Note #6: Multiple-Round Games and Reputations

By: Dennis A. Yao

Provides a game theory-based interpretation of reputations and reputation building. View Details

Keywords: Game Theory; Mathematical Methods; Games, Gaming, and Gambling; Reputation; Debates; Strategy; Performance Consistency; Performance Improvement; Strategic Planning; Education Industry

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

August 1998 (Revised June 2000)
Case

FairMarket, Inc.: Where Buyers and Sellers Connect

By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube

On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details

Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Web Services Industry