Publications

Video

Introduction to Business Strategy

25 Apr 2014
Video

Paul Viera - Making A Difference

19 Sep 2018
News

Uninformed Consent

November 2001
Case

Naming the Edsel (Condensed)

Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details

Keywords: Customers; Marketing Strategy; Brands and Branding; Auto Industry

July–August 2023
Article

What Smart Companies Know About Integrating AI

By: Silvio Palumbo and David Edelman

AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI... View Details

Keywords: AI and Machine Learning; Customization and Personalization; Integration; Technology Adoption

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18 Nov 2013
Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

Twitter soared high on its first day of trading on Nov. 7, with its shares closing the day at $45 for a value of $25 billion. Even though TWTR has yet to make money, investors flocked to the stock in droves, eager to own a part of the... View Details

Keywords: by Chet Huber; Technology

October 2005 (Revised September 2006)
Case

Sapient Corporation (Abridged)

By: Rakesh Khurana and Joel Podolny

Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities. View Details

Keywords: Leadership; Organizational Culture; Change Management; Human Resources; Entrepreneurship; Growth and Development Strategy; Business Growth and Maturation; Operations; Business Processes; Management Analysis, Tools, and Techniques; Service Industry

April 2007 (Revised April 2008)
Case

Corrections Corporation of America

This case illustrates a comprehensive valuation of a publicly traded firm specializing in building and managing prisons. Students must assess the firm's strategy and risks, evaluate key financial reports, derive forecasts of future performance, and use these forecasts... View Details

Keywords: Financial Statements; Buildings and Facilities; For-Profit Firms; Crime and Corruption; Forecasting and Prediction; Risk Management; Valuation; Construction Industry; Public Administration Industry; Service Industry

16 Jun 2023
Video

MBA Program Overview

22 Feb 2012
Working Paper Summaries

The Dynamic Effects of Bundling as a Product Strategy

Keywords: by Timothy Derdenger & Vineet Kumar; Video Game

May 1983 (Revised May 2015)
Case

The Carlton Polish Company

By: William A. Sahlman

Students are asked to determine the fair market value of Carlton Polish Co. and decide if Mr. Carlton should buy out his partner's half for $25 million. Carlton's alternative is to sell his half for $25 million. Students must also evaluate a financing plan. View Details

Keywords: Value; Financing and Loans; Partners and Partnerships; Leveraged Buyouts; Fair Value Accounting

June 2003 (Revised October 2003)
Case

Habitat for Humanity International: Brand Valuation

By: John A. Quelch

Habitat for Humanity underwent a brand valuation study and found that its brand was worth $1.8 billion, equivalent to Starbucks. Senior management reviews the issues facing the organization; students are afforded insights into what drives brand value for a major... View Details

Keywords: Nonprofit Organizations; Valuation; Brands and Branding

01 Nov 2019
Video

Jaithirth Rao

Jerry Rao, serial entrepreneur and founder of the India-based Value and Budget Housing Corporation, describes the burgeoning of "entrepreneurial spirits" as regulations and policies governing industry were liberalized in the 1990s. View Details

January 1998 (Revised February 1998)
Case

Sideco Americana S.A. (A)

By: Lynn S. Paine and Harold F. Hogan Jr

This case focuses on a decision the Sideco management team faces when customers of its newly acquired and privatized water and sewer company neglect to pay its bills. Describes the effort to transform an old-style Argentine construction and engineering company into a... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Social Responsibility and Impact; Business and Government Relations; Transformation; Business or Company Management; Values and Beliefs; Argentina

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07 Feb 2012
First Look

First Look: February 7

mimic the three-stage CDM process. To model airline disruption responses, an integer optimization model was developed to balance operational and passenger considerations in determining which flights to cancel, swap, or delay. The View Details

Keywords: Sean Silverthorne

Teaching Interest

Overview

By: Jill J. Avery

Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details

Article

Uninformed Consent

By: Leslie K. John

Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? View Details

Keywords: Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms