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    Frances X. Frei

    Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders create the conditions for organizations and individuals to thrive by designing for excellence in operations, strategy, and culture.... View Details

    Keywords: management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting

      Lauren H. Cohen

      Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

      Keywords: asset management; asset management; asset management; asset management; asset management; asset management
      • September 2011 (Revised October 2014)
      • Case

      Ganesh Natarajan: Leading Innovation and Organizational Change at Zensar (A)

      By: Michael Tushman and David Kiron
      In 2005, Ganesh Natarajan, CEO of Zensar, a Pune, India-based software company, and his senior management team are considering consolidating staff and resources at the firms. Natarajan proposes an additional, possible controversial business unit to the proposed new... View Details
      Keywords: Change Management; Technological Innovation; Leading Change; Product Launch; Organizational Change and Adaptation; Organizational Structure; Information Technology Industry
      Related
      • 2010
      • Working Paper

      The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

      New industries sparked by technological change are characterized by high uncertainty. In this paper we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study... View Details
      Keywords: Experience and Expertise; Technological Innovation; Product Launch; Market Entry and Exit; Industry Growth; Product Development; Behavior; Competitive Strategy; Electronics Industry
      Related

        Steven C. Wheelwright

        Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

        Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

        • May–June 2024
        • Article

        What Makes a Successful Celebrity Brand?

        By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins
        Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
        Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
        Related
        • December 1998
        • Case

        MD Foods Amba

        By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
        In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new... View Details
        Keywords: Cooperative Ownership; Growth and Development Strategy; Expansion; Market Entry and Exit; Alliances; Innovation and Management; Food and Beverage Industry; Europe; United Kingdom; Denmark
        Related
        • January 2010 (Revised December 2010)
        • Case

        Toward Golden Pond (A)

        By: Nicolas P. Retsinas, G.A. Donovan, Nancy Dai and Justin Seth Ginsburgh
        The Rong-D companies must decide whether to build a luxury senior housing development in Chengdu, China. Demographics are very encouraging for this new product type, but there are numerous cultural, market, financial, and political risks that they must assess before... View Details
        Keywords: Age; Investment; Housing; Risk Management; Emerging Markets; Business and Government Relations; Luxury; Chengdu
        Related
        • 2014
        • Supplement

        Bluestar's Acquisition of Adisseo (B)

        By: F. Warren McFarlan, Donghong Li and Lei Li
        This case describes the post-M&A integration of Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company) until 2013. Adisseo was mainly engaged in production of methionine, a feed additive, while China had no methionine... View Details
        Keywords: Internationalization; Mergers ＆ Acquisitions; Postmerger Integration; Strategy; China; France
        Related
        • March 1992 (Revised December 1992)
        • Case

        Salomon and the Treasury Securities Auction

        By: Dwight B. Crane
        Set in June 1991, two months prior to Salomon Brothers' announcement that the firm had violated the Treasury Department's rules governing the auctions of new Treasury securities. Salomon Vice Chairman John Meriwether must decide how to address problems that continue to... View Details
        Keywords: Debt Securities; Managerial Roles; Ethics; Market Transactions; Bonds; Investment Banking; Crisis Management; Auctions; Legal Liability; Banking Industry
        Related
        • September 2020
        • Case

        Drinkworks: Home Bar by Keurig

        By: Sunil Gupta, Jonathan Levav and Julia Kelley
        In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
        Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
        Related
        • January 1996
        • Case

        Palm Computing, Inc. (A)

        By: Myra M. Hart
        Discusses patents, licenses, and deal making in a start-up venture. The entrepreneur, Jeff Hawkins, holds a patent on Palm Print, a pattern recognition algorithm. After licensing Palm Print to his employer, he led three years of development of commercial products for... View Details
        Keywords: Intellectual Property; Patents; Agreements and Arrangements; Negotiation Deal; Business Startups; Management Teams
        Related
        • 2011
        • Casebook

        Cases about Redefining Global Strategy

        By: Pankaj Ghemawat and Jordan I. Siegel
        In "Cases about Redefining Global Strategy," Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and... View Details
        Keywords: Global Strategy; International Business; Cases; Strategy; Globalization
        Related
        • May 1989 (Revised April 1998)
        • Case

        Dynatronics, Inc.

        By: William E. Fruhan Jr.
        The student must determine the financing requirements posed by growth, change of inventory policy, and introduction of new product and then select the best method of financing them. Has been used as a four-hour exam. A revised and updated version of an earlier case by... View Details
        Keywords: Financial Strategy; Financing and Loans; Growth and Development; Product Launch
        Related
        • July 1997
        • Case

        Treasury Inflation-Protection Securities (TIPS)

        Explores the development of a new product offering based on the first issuance of "real" bonds in the United States. Looks at a specific organization's efforts to position itself to profit from this market development. Follows naturally from a case on nominal bonds. View Details
        Keywords: Risk Management; Bonds; Inflation and Deflation; United States
        Related
        • 24 Jan 2015
        • News

        Boost the right kind of innovation

          Dante Roscini

          Dante Roscini holds the Professor of Management Practice Chair endowed by the MBA Class of 1952 at Harvard Business School. He joined the faculty in 2008 after a two-decades-long career in finance. He currently teaches the course Business, Government, and the... View Details

          • 17 Feb 2016
          • Research & Ideas

          Man vs. Machine: Which Makes Better Hires?

          who has studied how companies make organizational decisions in industries such as health care and education. “They are figuring out how to use the information of managers and combine it with this new... View Details
          Keywords: by Michael Blanding; Employment
          • July 1998 (Revised April 2001)
          • Case

          Bank of Ireland (BOI): Internet Strategy

          Conor O'Toole, Internet business executive, must consider how to take the Bank of Ireland on-line. The bank, and Ireland, and most of continental Europe, lagedlagged behind the United States in adopting Internet techologytechnology. O'Toole wondered how he should... View Details
          Keywords: Organizational Change and Adaptation; Leading Change; Internet; Banks and Banking; Banking Industry; Republic of Ireland
          Related
          • January 2013 (Revised March 2013)
          • Case

          Creating a Luxury Experience at Value Retail

          By: Jose B. Alvarez and Matthew Preble
          Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international... View Details
          Keywords: Retailing; Tourism; Luxury; Brand Building; Brand Positioning; Real Estate; Brands and Branding; Human Resources; Retail Industry; Tourism Industry; Real Estate Industry; Europe; China
          Related