Learning By Doing - Publications - Faculty & Research

Bharat N. Anand

Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

Professor Anand is an expert in digital strategy, media and... View Details

Keywords: broadcasting; entertainment; information; media; motion pictures; music; publishing industry; sports; television

16 Jul 2024
Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

appointments go wrong Let’s begin by taking a look at three examples of poor leadership at public companies and addressing what went wrong. Then, I will recommend five ways boards can ensure they appoint the right leader as CEO: General... View Details

Keywords: by Bill George

14 Jul 2006
Op-Ed

The Case for Consumer-Driven Medicaid

some enrollees approach their healthcare. By enabling participants to trade off current expenditures against long-term health status and savings, consumers' behavior changed from "I do it because my... View Details

Keywords: by Regina E. Herzlinger

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

The twenty-first century will be the age of alliances. In this age, collaboration between nonprofit organizations and corporations will grow in frequency and strategic importance. Collaborative relationships will increasingly migrate from the traditionally... View Details

Keywords: by James Austin

07 Jun 2017
Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

visiting professor at HBS who teaches in the School’s FIELD (Field Immersion Experiences for Leadership Development) global immersion course, which sends groups of students all over the world to get first-hand experience doing business in... View Details

Keywords: by Carmen Nobel

26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

States for Bermuda. While their move was blocked, I was struck by their motivations and the relative ease with which a firm could do this—and the consequences for shareholders, managers, and the government.... View Details

Keywords: by Martha Lagace

May–June 2023
Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald

For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details

Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills

Citation

Register to Read

01 Dec 1996
News

October Reunions Break Records, Strengthen Ties

of the many lifelong learning opportunities available through HBS, including the evolving alumni electronic network, executive education courses, HBS Publishing offerings, and the annual Global Alumni Conference, which next year will take... View Details

Keywords: Mary Jane Higgins; photos by Brooks Kraft

16 Apr 2012
Research & Ideas

The Inner Workings of Corporate Headquarters

the cover of that box a little bit to shed light on how corporate staff members perform that coordinating function. To do that, the researchers decided to focus on the communication networks between corporate staff members who direct the... View Details

Keywords: by Michael Blanding

22 Jan 2010
Working Paper Summaries

Competing Ad Auctions

Keywords: by Itai Ashlagi, Benjamin G. Edelman & Hoan Soo Lee; Advertising

14 May 2020
News

Leading Yourself In Crisis with Nancy Koehn

15 Dec 2024
News

After Ozempic

Back before Ozempic, when Kate Mulroney (MBA 1984) spoke at technical conferences about her work at Novo Nordisk, people often assumed she was talking about Novartis. “I’d have to explain that’s a Swiss company; we’re Danish,” says Mulroney, now head of advanced... View Details

Keywords: Jen McFarland Flint; Illustrations by Pete Ryan; Ambulatory Health Care Services; Health, Social Assistance

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

allowed to have a color television joint venture in China," he said. Hiroshi Mikitani, CEO of Japanese e-commerce Web site Rakuten, said companies should do their research, but not be afraid to challenge the conventional wisdom.... View Details

Keywords: by Julie Jette

15 Jul 2020
Video

The HBS Health Minute: Leveraging Artificial Intelligence and Deep-Learning Insights to Improve Health Outcomes and Reduce Costs

February 2002 (Revised October 2005)
Case

BMWFilms

By: Youngme E. Moon and Kerry Herman

Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details

Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America

Citation

Educators

Purchase

Blog

Celebrating 100 Years of the HBS Case Method

School from 1870 to 1895, had introduced case-based learning around 1890. According to the Harvard Law School website: "Langdell conceived of a way to systematize and simplify legal education by focusing on... View Details

16 Jan 2014
Research & Ideas

Resolving Patent Disputes that Impede Innovation

for demanding "excessive" licensing royalties for SEPs related to Wi-Fi and video compression. Samsung, Apple, Nokia, and Ericsson also have been involved in major SEP-related litigation. "A lot of the litigation has had to View Details

Keywords: by Carmen Nobel; Technology; Legal Services

16 Aug 2016
First Look

August 16, 2016

forthcoming PublicAffairs Why They Do It: Inside the Mind of the White-Collar Criminal By: Soltes, Eugene F. Abstract—From the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemer Bernie Madoff, the failings of... View Details

Keywords: Sean Silverthorne

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

"spiritual anchors for the new millennium." Clearly, something of a nonmaterial nature is stirring in the corporate temple. But questions abound. Just what does it mean to bring spirituality into the workplace? Is this an appropriate way to help people feel... View Details

Keywords: by Marguerite Rigoglioso

06 Aug 2020
Research & Ideas

Who Will Give You the Best Professional Guidance?

fees. My heuristic for these types of engagements is to assess whether they are performing a part-time role you’d otherwise fill with a full-time employee (FTE) if you could find them. These engagements should be time-boxed and outcomes measured as you would View Details

Keywords: by Julia B. Austin

Publications