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Show Results For
- All HBS Web
(5,822)
- People (18)
- News (1,342)
- Research (3,626)
- Events (21)
- Multimedia (60)
- Faculty Publications (2,249)
- 11 Sep 2012
- First Look
First Look: September 11
meals and lodging planned, and their daily productivity measured and monitored. These findings disrupt prevailing narratives in business history, challenging the primacy that Alfred Chandler awarded the... View Details
Keywords: Sean Silverthorne
- August 2001 (Revised August 2012)
- Case
BestDoctors, Inc.
By: Regina E. Herzlinger and Seth Bokser
Upon learning the news of a critical illness, patients and their families are shocked, saddened, fearful, and angry all at once. And just as soon as they catch their collective breath, they all ask the same question—a question that has the potential to infuse hope into... View Details
- May 2017
- Case
Promontory, Inc.
By: Frank V. Cespedes and Amy Handlin
Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales... View Details
Keywords: Salesforce Management; Marketing Strategy; Customization and Personalization; Business Model; Sales; Advertising Industry
Cespedes, Frank V., and Amy Handlin. "Promontory, Inc." Harvard Business School Brief Case 917-535, May 2017.
- Research Summary
Overview
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
- July 2004 (Revised December 2004)
- Case
Timberland: Commerce and Justice
By: James E. Austin, Herman B. Leonard and James Quinn
When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details
Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value
Austin, James E., Herman B. Leonard, and James Quinn. "Timberland: Commerce and Justice." Harvard Business School Case 305-002, July 2004. (Revised December 2004.)
- March 2024 (Revised May 2024)
- Case
Masterpiece for the Masses: The First Art Exchange ARTEX
By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan
Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow... View Details
Keywords: Trading; Art Market; Art Fair; Tokenization; Democratization; Exchange Traded Fund; Price Monitoring; Trends And Opportunities; Financial Liquidity; Financial Markets; Arts; Financial Strategy; Initial Public Offering; Investment Return; Technological Innovation; Business Model; Trends; Stocks; Assets; Diversification; Trade; Financial Services Industry; Fine Arts Industry; Paris; France
Cohen, Lauren, Anastasiya Siroochenko (Siro), and Sophia Pan. "Masterpiece for the Masses: The First Art Exchange ARTEX." Harvard Business School Case 224-086, March 2024. (Revised May 2024.)
- Web
National Markets - The Art of American Advertising
changed the American marketplace. Over 240,000 miles of track laid across the country from 1830 to 1910 required the quick and efficient production of railroad equipment and supplies. This thriving new industry created the model for... View Details
- 30 Nov 2021
- Interview
TikTok: Super App or Supernova?
By: Jeffrey F. Rayport and Brian Kenny
TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details
Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media
"TikTok: Super App or Supernova?" Cold Call (podcast), Harvard Business Review Group, November 30, 2021. (Interviewed by Brian Kenny.)
- 10 Apr 2023
- News
Leading the Way
Illustration by Gisela Goppel Illustration by Gisela Goppel When Michael Trejo (MBA 2013) was a freshman at Arizona State University (ASU) in 2005, he almost lost his full scholarship. "I just really lacked direction, and needed to focus," says Trejo, who had a... View Details
Keywords: Margie Kelley
- 10 May 2016
- First Look
May 10, 2016
Harvard Business Review Planned Opportunism: Using Weak Signals to Spur Innovations By: Govindarajan, Vijay Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51052 forthcoming Strategic... View Details
Keywords: Carmen Nobel
- 13 May 2014
- First Look
First Look: May 13
publicly stated goals. Publisher's link: http://hbr.org/2014/05/how-to-outsmart-activist-investors/ar/1 August 2013 Harvard Business Review Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular View Details
Keywords: Sean Silverthorne
- 12 Jan 2023
- News
‘Debiasing’ Debt with Data
a matter of pragmatism, cannot expect to sustain social and political advances that aren’t built on a firm economic footing,” Ballard says. “He believed this was the unfinished business of Martin Luther King Jr., and that it remains... View Details
Keywords: Ralph Ranalli
- 03 Jul 2013
- What Do You Think?
What Are the Limits of Transparency?
entwined into your unique business model that competitors wouldn't be able to readily implement it even if they knew what it was." Khadija Khan suggested that we let the recipient decide, saying that... View Details
Keywords: by James Heskett
- 21 Dec 2010
- First Look
First Look: December 21
found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
- 18 Oct 2016
- First Look
October 18, 2016
and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of View Details
Keywords: Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
examines contemporary economic theories that focus on the design and management of business organizations. In the first part of the paper, a taxonomy is presented that describes the different types of economists interested in this... View Details
Keywords: Sean Silverthorne
- 17 Apr 2007
- First Look
First Look: April 17, 2007
Working PapersPublic Action for Public Goods Authors:Abhijit Banerjee, Lakshmi Iyer, and Rohini Somanathan Abstract This paper focuses on the relationship between public action and access to public goods. It begins by developing a simple View Details
Keywords: Martha Lagace
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
2017 Boston: Harvard Business Review Press Entering StartUpLand: An Essential Guide to Finding the Right Job By: Bussgang, Jeffrey J. Abstract—Many professionals aspire to work for startups. Executives from large companies view them as... View Details
Keywords: Sean Silverthorne
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
Therefore, the advertising-based business model has had only limited success on social networking sites. If the purpose of advertising is to influence consumers' purchases, our research shows that there is... View Details