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  • August 1998 (Revised October 1998)
  • Case

Disney's "The Lion King" (A): The $2 Billion Movie

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details
Keywords: Value Creation; Marketing Strategy; Expansion; Creativity; Film Entertainment; Organizational Change and Adaptation; Organizational Structure; Product Development; Entertainment and Recreation Industry; Retail Industry
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  • Web

Technology & Innovation - Faculty & Research

Transformation ; Decision Making ; Globalized Markets and Industries ; Government and Politics ; AI and Machine Learning ; Innovation and Management ; Innovation Strategy ; Innovation Leadership ; Leadership ; Leadership Style ; Leading... View Details
  • October 1988 (Revised December 1994)
  • Supplement

Major Home Appliance Industry in 1988

By: David J. Collis and Nancy Donohue
Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind... View Details
Keywords: Development Economics; Investment; Globalization; Brands and Branding; Bids and Bidding; Expansion; Europe
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  • 2021
  • Working Paper

CRM and AI in Time of Crisis

By: Michelle Y. Lu and Navid Mojir
A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details
Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning
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  • 24 Mar 2015
  • First Look

First Look: March 24

  Publications March 2015 Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic Foreign Direct Investment: Effects, Complementarities, and Promotion By: Alfaro, Laura... View Details
Keywords: Sean Silverthorne

    Rosabeth M. Kanter

    Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

    Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels ＆ motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil ＆ gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine
    • Web

    Dean Srikant Datar | About

    he holds two masters degrees and a Ph.D. from Stanford University. Datar’s research and course development have been in the areas of cost management and management control, strategy implementation,... View Details
    • April 1971 (Revised February 1984)
    • Case

    Gould, Inc.: Graphics Division

    Describes the decision of a battery manufacturer to diversify into the computer field through acquisition and the development of a new product. Among the issues to be discussed are the company product fit, phases in new product introduction, product positioning, and... View Details
    Keywords: Diversification; Market Entry and Exit; Acquisition; Product Development; Computer Industry; Battery Industry
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    • March 1997 (Revised July 1997)
    • Case

    Morgan Stanley in China

    The Asian economy, particularly China's, is experiencing explosive growth. China needs capital to fund the growth, and this presents a tremendous opportunity for an investment bank that can penetrate the market. Morgan Stanley establishes a joint venture with the China... View Details
    Keywords: Joint Ventures; Investment Banking; Emerging Markets; Developing Countries and Economies; Banking Industry; Financial Services Industry; China
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    • 01 Aug 2011
    • News

    Welcome to the Next Level

    • 07 Nov 2017
    • First Look

    New Research and Ideas: November 7, 2017

    adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies and structures of developed economies. The growing literature on the... View Details
    Keywords: Carmen Nobel
    • 20 Jun 2017
    • First Look

    First Look at New Research and Ideas, June 20

    2016 Gurgaon, India: Penguin Random House Win-Win Corporations: The Indian Way of Shaping Successful Strategies By: Shah, Shashank Abstract—Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or... View Details
    Keywords: Sean Silverthorne
    • 20 Dec 2018
    • Blog Post

    A Time For Opportunity In Food and Agriculture

    with the Career and Professional Development office to offer an alumni career panel for MBAs. Five alumni came to campus to share their insights about opportunities in the field. Thirty-five students turned out for learning and... View Details
    • 17 Aug 2010
    • First Look

    First Look: August 17

    generalizability of the implicit voice theories identified in Study 1. Studies 3 and 4 develop and test survey measures for five implicit voice theories, using additional samples comprised of more than 300 adults. The analyses establish... View Details
    Keywords: Martha Lagace
    • February 2002 (Revised February 2003)
    • Case

    Remaking the Rainbow Nation: South Africa 2002

    By: Rawi E. Abdelal, Debora L. Spar and Katherine E. Cousins
    In April 1994, the world witnessed a political milestone in South Africa. After decades of repression and racial segregation, South Africa's black majority came to power at last, as the African National Congress (ANC), led by the celebrated Nelson Mandela, rode into... View Details
    Keywords: Development Economics; Race; Political Elections; Economic Growth; Business and Government Relations; South Africa
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    • February 2014
    • Teaching Note

    The Slingshot: Improving Water Access

    By: John A. Quelch
    Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details
    Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Health Industry; North Africa; South Africa; Asia; South America
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      Robert C. Merton

      Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

      Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

      Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
      • March 2017 (Revised April 2017)
      • Case

      OXXO's Turf War Against Extra (A)

      By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb
      In 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the question of... View Details
      Keywords: Organizational Culture; Organizational Design; Competitive Strategy; Growth and Development Strategy; Retail Industry; Mexico
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      • May 2016 (Revised September 2016)
      • Case

      Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

      By: Rajiv Lal and Gamze Yucaoglu
      In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details
      Keywords: Customer Experience; Customer Service; Hotel Industry; Emerging Market; Customer Focus; Leading Growth; Feedback Culture; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Hillside; HBC; Turkey; Vacation; Customer Relationship Management; Quality; Employee Relationship Management; Service Operations; Organizational Culture; Customer Satisfaction; Selection and Staffing; Service Delivery; Competitive Advantage; Emerging Markets; Growth and Development; Accommodations Industry; Entertainment and Recreation Industry; Turkey
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      • July 2008 (Revised January 2010)
      • Case

      PCCW now

      By: Andrei Hagiu and Waishun Lo
      In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the... View Details
      Keywords: Television Entertainment; Growth and Development Strategy; Multi-Sided Platforms; Technology Platform; Media and Broadcasting Industry; Telecommunications Industry; Hong Kong
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