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      • April 1993 (Revised December 2001)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

      By: F. Warren McFarlan and Katherine Seger
      Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
      Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
      • April 1993 (Revised May 1993)
      • Case

      Northern Telecom (A): Greenwich Investment Proposal

      By: Robert J. Dolan
      The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
      Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada
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      Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal." Harvard Business School Case 593-103, April 1993. (Revised May 1993.)
      • April 1993 (Revised June 1993)
      • Case

      Northern Telecom (B): The Norstar Launch

      By: Robert J. Dolan
      Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details
      Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States
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      Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.)
      • April 1993 (Revised December 1993)
      • Case

      NEC

      By: Marco Iansiti
      Investigates product development practices at NEC. The company provides an intriguing example of how to build capability through a stream of product development projects. Focuses in detail on an engineering group that develops the core component of its line of... View Details
      Keywords: Product Development; Product Design; Innovation and Invention; Innovation and Management; Collaborative Innovation and Invention; Technological Innovation; Management Analysis, Tools, and Techniques; Information Technology; Factories, Labs, and Plants; Information Technology Industry
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      Iansiti, Marco. "NEC." Harvard Business School Case 693-095, April 1993. (Revised December 1993.)
      • April 1993 (Revised May 1994)
      • Background Note

      Positioning

      By: David E. Bell
      Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix. View Details
      Keywords: Marketing Strategy; Product Positioning; Distribution; Retail Industry
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      Bell, David E. "Positioning." Harvard Business School Background Note 593-105, April 1993. (Revised May 1994.)
      • April 1993 (Revised February 1998)
      • Case

      Pechazur

      By: John A. Quelch
      Explores the issues and opportunities facing a company from a developing country, exporting and marketing to developed-country markets. Brings to light the key success factors necessary to operate within a developing economy environment. View Details
      Keywords: Market Entry and Exit; Developing Countries and Economies; Africa
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      Quelch, John A. "Pechazur." Harvard Business School Case 593-077, April 1993. (Revised February 1998.)
      • April 1993 (Revised May 2009)
      • Case

      Aravind Eye Hospital, Madurai, India: In Service for Sight, The

      By: V. Kasturi Rangan
      Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population.... View Details
      Keywords: Developing Countries and Economies; Social Marketing; Service Delivery; Service Operations; Welfare; Expansion; Health Industry; India
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      Rangan, V. Kasturi. "Aravind Eye Hospital, Madurai, India: In Service for Sight, The." Harvard Business School Case 593-098, April 1993. (Revised May 2009.)
      • March 1993
      • Case

      Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)

      By: Roy D. Shapiro and Marie-Therese M. Flaherty
      Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details
      Keywords: Marketing Strategy; Order Taking and Fulfillment; Production; Supply Chain Management; Alliances; Value Creation; Manufacturing Industry
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      Shapiro, Roy D., and Marie-Therese M. Flaherty. "Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)." Harvard Business School Case 693-098, March 1993.
      • March 1993 (Revised May 2009)
      • Case

      CF MotorFreight in 1992

      By: David B. Yoffie
      In June 1992, CFMF management finds that despite a number-two ranking nationwide among long-haul carriers, two smaller rivals are far more profitable for the year-ended 1991. Management confronts the issue of encroaching competition from the country's smaller regional... View Details
      Keywords: Labor Unions; Business or Company Management; Distribution; Competition; Consolidation; Truck Transportation
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      Yoffie, David B. "CF MotorFreight in 1992." Harvard Business School Case 793-100, March 1993. (Revised May 2009.)
      • March 1993 (Revised April 1995)
      • Case

      IBM After-Sales Service

      By: Janice H. Hammond
      IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party... View Details
      Keywords: Service Delivery; Service Operations; Supply Chain; Supply Chain Management; Logistics; Operations; Distribution; Customer Focus and Relationships; Competitive Strategy; Computer Industry
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      Hammond, Janice H. "IBM After-Sales Service." Harvard Business School Case 693-001, March 1993. (Revised April 1995.)
      • 1993
      • Book

      Managing New Product and Process Development: Text and Cases

      By: K. B. Clark and S. C. Wheelwright
      Keywords: Management; Product Development
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      Clark, K. B., and S. C. Wheelwright. Managing New Product and Process Development: Text and Cases. NY: Free Press, 1993.
      • 1989
      • Chapter

      Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry

      By: Gary P. Pisano and Paul Mang
      Keywords: Product Development; Innovation Strategy; Knowledge Management; Industry Structures; Biotechnology Industry
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      Pisano, Gary P., and Paul Mang. "Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry." In Research on Technological Innovation, Management, and Policy. Vol. 4, edited by Richard S. Rosenbloom and Robert A. Burgelman. Greenwich, CT: JAI Press, 1989.
      • December 1992 (Revised October 1993)
      • Case

      BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself

      By: Stephen A. Greyser and Wendy Smith Schille
      Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details
      Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry
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      Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
      • December 1992 (Revised July 1993)
      • Supplement

      Wal-Mart Update 1992

      By: David B. Yoffie and Jonathan Ginns
      Updates Wal-Mart Stores' Discount Operations case from 1985 to 1992. View Details
      Keywords: Competition; Retail Industry; United States
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      Yoffie, David B., and Jonathan Ginns. "Wal-Mart Update 1992." Harvard Business School Supplement 793-070, December 1992. (Revised July 1993.)
      • November 1992
      • Background Note

      Note on Service Mapping

      By: James L. Heskett
      Illustrates a simple technique for diagramming operations flows in service companies. Can be used to help structure analysis and discussion of cases involving sequenced operations. View Details
      Keywords: Management Analysis, Tools, and Techniques; Operations; Business Processes; Organizational Structure; Service Industry
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      Heskett, James L. "Note on Service Mapping." Harvard Business School Background Note 693-065, November 1992.
      • November 1992 (Revised January 2002)
      • Case

      Process Control at Polaroid (A)

      By: H. Kent Bowen and Steven C. Wheelwright
      Describes the initial efforts at a film production plant to shift from a traditional QC inspection mentality to a worker-based process control mentality. Students can prepare SPC charts, propose actions needed, and combine steps into an overall action plan. View Details
      Keywords: Management Systems; Operations; Quality; Factories, Labs, and Plants; Business Processes; Change Management; Consumer Products Industry; Manufacturing Industry
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      Bowen, H. Kent, and Steven C. Wheelwright. "Process Control at Polaroid (A)." Harvard Business School Case 693-047, November 1992. (Revised January 2002.)
      • November 1992
      • Case

      Process Control at Polaroid (B)

      By: H. Kent Bowen and Steven C. Wheelwright
      The plant manager of a film production operation wants to create and implement a new approach to quality within the next 12 months. Issues of personnel (and their roles), production processes (and their control), and quality standards must be addressed. View Details
      Keywords: Employee Relationship Management; Job Design and Levels; Management Practices and Processes; Production; Quality; Mathematical Methods
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      Bowen, H. Kent, and Steven C. Wheelwright. "Process Control at Polaroid (B)." Harvard Business School Case 693-048, November 1992.
      • October 1992 (Revised September 1993)
      • Case

      L.L. Bean, Inc.: Item Forecasting and Inventory Management

      By: Arthur Schleifer Jr.
      L.L. Bean must make stocking decisions on thousands of items sold through its catalogs. In many cases, orders must be placed with vendors twelve or more weeks before a catalog lands on a customer's doorstep, and commitments cannot be changed thereafter. As a result,... View Details
      Keywords: Forecasting and Prediction; Risk Management; Cost Management; Risk and Uncertainty; Demand and Consumers; Order Taking and Fulfillment; Retail Industry; United States
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      Schleifer, Arthur, Jr. "L.L. Bean, Inc.: Item Forecasting and Inventory Management." Harvard Business School Case 893-003, October 1992. (Revised September 1993.)
      • October 1992 (Revised October 1993)
      • Case

      Lehigh Valley Industries (LVI)

      By: Kim B. Clark
      Describes a situation confronting a manufacturer of forged parts that has recently undergone a leveraged buyout. The company is under pressure to improve operating performance dramatically. Describes several options designed to improve performance, including adding... View Details
      Keywords: Management Practices and Processes; Product; Production; Performance Improvement; Capital; Manufacturing Industry; Industrial Products Industry
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      Clark, Kim B. "Lehigh Valley Industries (LVI)." Harvard Business School Case 693-040, October 1992. (Revised October 1993.)
      • October 1992 (Revised September 1996)
      • Case

      McDonald's Corporation

      By: David M. Upton and Joshua D. Margolis
      McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors... View Details
      Keywords: Corporate Strategy; Diversification; Problems and Challenges; Environmental Sustainability; Quality; Competitive Strategy; Growth and Development Strategy; Operations; Integration; Food and Beverage Industry; United States
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      Upton, David M., and Joshua D. Margolis. "McDonald's Corporation." Harvard Business School Case 693-028, October 1992. (Revised September 1996.)
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