Publications

April 2025
Teaching Note

ZEISS: Commercializing Science

By: Maria P. Roche

Teaching Note for HBS Case No. 725-359. View Details

July 2024
Case

ZEISS: Commercializing Science

By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer

Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details

May 2011 (Revised July 2011)
Case

Fiat-Chrysler Alliance: Launching the Cinquecento in North America

By: Gary P. Pisano, Phillip Andrews and Alessandro Di Fiore

Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)—a very small, iconic Italian car that had strong sales in Europe—was delivered on March 10, 2011. The Italian automaker re-entered the market through an alliance... View Details

Keywords: Product Launch; Product Positioning; Mergers and Acquisitions; Partners and Partnerships; Globalization; Operations; Growth and Development Strategy; Integration; Auto Industry; North America; Europe

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

advertising? A: Advertising is at an interesting crossroads. Most of the money is still being spent on traditional advertising such as television. But with new opportunities to get in front of, and more importantly interact with, the audience we have seen a View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

01 Dec 2017
News

Alumni and Faculty Books for December 2017

Americans, blacks, Hispanics, Asians, Ivy League alums, high-school grads, and parents offers coping strategies to help ordinary people turn challenges into extraordinary opportunities for action. College Sports Traditions: Before,... View Details

01 Mar 2008
News

Alumni Books

most innovative, successful biotech firm ever, Amgen led its industry in revenue and sales growth in 2007. Binder, the firm’s CEO during 1988–2000, describes Amgen’s climb to success, revealing the highs and lows in the race to develop... View Details

Keywords: Noel Capon; Publishing Industries (except Internet); Information

16 Jun 2020
Blog Post

Delivering Solutions During a Crisis: an Interview with Hans Kristian Furuseth

through crisis while operating an ecommerce organization during Brexit. With business in the UK and across the EU, Furuseth and his team had to adjust to foreign exchange rates and find ways to quickly cut costs. The experience of rapid View Details

05 Oct 2015
Research & Ideas

What Companies Should Not Do in the Next Banking Crisis

involved with the policy response to the crisis in Spain. As hard-hit as the United States was by the Great Recession, Spain was damaged far worse: Years after the recession, growth was at a standstill and a quarter of the workforce... View Details

Keywords: by Michael Blanding; Banking

December 2022
Case

The Magic of Marks & Spencer Food

By: David E. Bell, Natalie Kindred and Damien McLoughlin

Keywords: Brands and Branding; Food; Consumer Behavior; Product Development; Competition; Price; Inflation and Deflation; Trends; Growth and Development; Strategy; Retail Industry; Consumer Products Industry; Food and Beverage Industry; United Kingdom

18 Nov 2021
Op-Ed

5 Principles for Scaling Change from IBM’s High School Innovation

tech-oriented, two-year college degree. “P-TECH is a great example of what I call ‘thinking outside the building,’” says Rosabeth Moss Kanter, the Ernest L. Arbuckle Professor of Business Administration at Harvard Business School. Kanter chronicled P-TECH’s development... View Details

Keywords: by Kristen Senz

01 Apr 2008
First Look

First Look: April 1, 2008

of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details

Keywords: Martha Lagace

May 2010
Supplement

Tim Westergren of Pandora Radio

By: Willy C. Shih and Halle Alicia Tecco

Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details

Keywords: History; Business Model; Customers; Venture Capital; Internet and the Web; Cost Management; Outcome or Result; Customization and Personalization; Growth and Development Strategy; Music Industry

May 2006 (Revised June 2006)
Case

Codon Devices

By: Joseph B. Lassiter III and David Kiron

In December 2005, 40-year-old John Danner was about to make his first presentation to the board of directors of Codon Devices, a one-year-old biotechnology start-up based in Cambridge, Massachusetts. After a month as the company's CEO, Danner was prepared to lay out... View Details

Keywords: Strategic Planning; Venture Capital; Intellectual Property; Governing and Advisory Boards; Genetics; Competitive Advantage; Science-Based Business; Business Startups; Growth and Development Strategy; Biotechnology Industry; Cambridge

Find at Harvard

January 2010
Teaching Note

IFRS in China (TN)

By: Karthik Ramanna

Teaching Note for [110037]. View Details

Keywords: Planning; Adoption; State Ownership; Corporate Disclosure; Interests; Economic Growth; Financial Reporting; Standards; Governing Rules, Regulations, and Reforms; Power and Influence; China