branding - Publications - Faculty & Research

21 Jun 2011
First Look

First Look: June 21

Maddalena Hotel & Yacht Club in north Sardinia, pose a branding challenge. Can all the properties, including the Forte Village, be successfully brought under one umbrella brand, namely, Eleganzia? Moreover, what should the character... View Details

Keywords: Sean Silverthorne

02 Feb 2010
First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An... View Details

Keywords: Martha Lagace

15 Sep 2009
First Look

First Look: September 15

Tang Harvard Business School Case 410-018 Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne,... View Details

Keywords: Martha Lagace

01 Jun 2006
News

India Arrives

the leadership talent and expertise required to build an organization. “There is a worldwide acceptance of Indian goods and services,” he remarks. “The challenge is to think big and achieve scale. We need global Indians who have been abroad to come back. Many are... View Details

Keywords: Julia Hanna

20 Nov 2012
First Look

First Look: November 20

structure, explore three alternatives using debt finance, and determine the optimal debt-to-capital ratio. Purchase this case:http://hbr.org/search/913517-PDF-ENG Yum! Brands Jordan Siegel and Christopher PoliquinHarvard Business School... View Details

Keywords: Sean Silverthorne

19 May 2022
News

Leading to Salvation

Minneapolis. But this was an opportunity to really take an African American funeral chapel that was branded just as such and go from being just a normal African American funeral chapel to a great funeral chapel. NEWS CLIP: The eyes of the... View Details

02 Sep 2018
News

Havana Rising

startup and reality TV aspirations, says there are only two professional, salon-level hair product brands generally available to him, and—even then—access is woefully inconsistent. “You have to be prepared to know what you’re buying,... View Details

Keywords: Dan Morrell; photographed by Eve North

01 Jun 1996
News

Class Acts

discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising 26-year-old knew nothing of the jam... View Details

10 Mar 2017
News

The Business of Lego Batman

going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details

Keywords: LEGO; Lego

Web

Oral Histories | Baker Library

have the talent for it or not. That's what's kept me at it for thirty-three years now; it's a brand new world every day and I love it because I get up in the morning and I don't know what's happened overnight, but something has changed... View Details

Career Coach

Martin November

Marty (HBS '98) is an MD/MBA and practicing OBGYN physician who has broad expertise in the healthcare sector as the former Medical Director for Patient Safety and Risk Management at Atrius Health, Harvard Medical School teaching faculty and hospital division director,... View Details

Keywords: Consulting; Education; Entrepreneurship; Government; Health Care; Insurance; Publishing / Communications / Advertising; Social Enterprise; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship

Career Coach

Carole Carlson

Carole (HBS '98) has a wide ranging business background, with particular expertise coaching MBAs and executives. She has a passion for helping individuals develop their career vision and implement it via practical job search skills, including strategy development,... View Details

Keywords: Consulting; Education; Entrepreneurship; Government; Health Care; Hospitality; Real Estate; Social Enterprise

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

the challenge. Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not. This reality puts every company's reputation and brand at risk. The... View Details

Keywords: by Martha Lagace

16 Dec 2020
Blog Post

Alumni on the Black Lives Matter Movement

Brand Partnerships Council at WMG. She has been part of Warner Music for 26 years, including posts at WMG, Elektra, and Atlantic. Lynton, Chairman of Snap Inc., is serving as Chair of the Warner Music Group/Blavatnik Family Foundation... View Details

Publications