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Faculty & Research

biggest, boldest dreams. Review of Economic Studies 92, no. 3 (May 2025): 1532-1563. Imagining the Future: Memory, Simulation and Beliefs By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman , Nicola... View Details

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

05 Jan 2011
News

Rethinking Capitalism

Video

FIELD: Impressions

Teaching Interest

Overview

By: Jill J. Avery

Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details

Restoring American Competitiveness

For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That’s been... View Details

May 1983 (Revised May 2015)
Case

The Carlton Polish Company

By: William A. Sahlman

Students are asked to determine the fair market value of Carlton Polish Co. and decide if Mr. Carlton should buy out his partner's half for $25 million. Carlton's alternative is to sell his half for $25 million. Students must also evaluate a financing plan. View Details

Keywords: Value; Financing and Loans; Partners and Partnerships; Leveraged Buyouts; Fair Value Accounting

03 Jan 2016
Research & Ideas

NFL Black Monday: How Much Do Coaches Really Matter?

and several other teams are expected to fire head coaches on Black Monday. Every team spends significant time and money on hiring the right coach, in the belief that who you... View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

Article

Deep Down My Enemy Is Good: Thinking about the True Self Reduces Intergroup Bias

By: Julian De Freitas and Mina Cikara

Intergroup bias—preference for one's in-group relative to out-groups—is one of the most robust phenomena in all of psychology. Here we investigate whether a positive bias that operates at the individual-level, belief in a good true self, may be leveraged to reduce... View Details

Keywords: Intergroup Bias; True Self; Essentialism; Lay Theories

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Article

Preference Signaling in Matching Markets

Many labor markets share three stylized facts: employers cannot give full attention to all candidates, candidates are ready to provide information about their preferences for particular employers, and employers value and are prepared to act on this information. In this... View Details

Keywords: Signaling; Matching; Cheap Talk; Congestion; Market Design; Marketplace Matching; Communication; Job Search

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October 2023
Case

Lasell University in 2023: Securing the Future

By: John Jong-Hyun Kim and Mary C. Sauer

In a groundbreaking move on September 20, 2022, Lasell University's President, Michael B. Alexander, announced an extraordinary 33% reduction in tuition, room, board, and fees, signaling a pivotal shift in higher education. Situated in an affluent Boston suburb,... View Details

Keywords: Higher Education; Cost; Valuation; Competitive Advantage; Education Industry; United States; Massachusetts

29 Oct 2014
Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

Ahuja makes distinctions between two types of value: "primary appropriability," or a company's' ability to exploit the opportunity of an invention by turning it into a product, and "generative appropriability," a... View Details

Keywords: by Michael Blanding; Technology

November 2001
Case

Naming the Edsel (Condensed)

Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details

Keywords: Customers; Marketing Strategy; Brands and Branding; Auto Industry