Publications

Find at Harvard

Register to Read

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Media Wise That sort of approach isn't possible in today's media-rich world—and probably wouldn't be very effective anyway. "It's more like the Vietnam War now," Deighton continues. "The ideas have to belong to the people you're... View Details

Keywords: by Julia Hanna; Publishing; Advertising

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry

01 Sep 2015
News

Coping With Crucibles

August 2008
Case

Sloan & Harrison: The Associate Challenge

By: Boris Groysberg and Eliot Sherman

The law firm, Sloan & Harrison, was confronting issues pertaining to morale and turnover among its associate ranks. Annual surveys of associates revealed increasing dissatisfaction, particularly with respect to partner communication, work-life balance, and mentorship.... View Details

Keywords: Problems and Challenges; Employees; Human Resources; Leadership Development; Management Style; Performance; Work-Life Balance; Conflict Management; Legal Services Industry

October 2020 (Revised August 2022)
Case

Union Square Hospitality Group: Hospitality Included

By: Peter Boumgarden, Ryan W. Buell, Lamar Pierce and Richard Ryffel

In 2015, Union Square Hospitality Group (USHG), helmed by famous restauranteur Danny Meyer, sent shockwaves through the restaurant industry by announcing the end of tipping in its restaurants. Under its new policy, Hospitality Included (HI), USHG would charge higher... View Details

Keywords: Restaurants; Tipping; Revenue Sharing; Service Operations; Policy; Change; Human Resources; Management; Food and Beverage Industry

January 2017 (Revised March 2017)
Case

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen

To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and... View Details

Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning

Web

Progressing to a Better Future

Throughout the Advanced Management Program (AMP), participants develop a personal case that involves building a comprehensive strategy and implementation plan to address a personal View Details

18 Mar 2014
News

Success Outside the Dress Code

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

Putting together the money for everything from a short-term emergency to retirement is hard enough, a challenge that low- and moderate-income families endure every day. Yet as HBS professor Peter Tufano describes, new View Details

Keywords: by Martha Lagace; Financial Services

James E. Austin

Dr. Austin holds the Eliot I. Snider and Family Professor of Business Administration, Emeritus at the Harvard Business School. Previously he held the John G. McLean Professorship and the Richard P. Chapman Professorship. He has been a member of the Harvard... View Details

Keywords: agribusiness

March 2025 (Revised March 2025)
Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details

Keywords: Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Innovation Leadership; Partners and Partnerships; Power and Influence; Operations; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Seattle

18 Jun 2001
Lessons from the Classroom

Why Leaders Need Great Books

discussion and debate among students on the complexities of leadership, in this case specifically on the question of what character really is. "Here's this young guy," says Badaracco of Jerry in the story. "He's smart. He's... View Details

Keywords: by Martha Lagace

June 2017
Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen

Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details

Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning

March 2006 (Revised May 2009)
Case

Entrepreneurial Insights

By: Joseph L. Bower and Sonya Hout

Presents a matrix of 42 video clips of interviews with seven entrepreneurial managers answering the same six questions about their experiences building their companies. The individual entrepreneurs (Vittorio Merloni, Merloni Elettrodomestici; Alex d'Arbeloff, Teradyne,... View Details

Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Leadership; Business or Company Management; Managerial Roles; Personal Characteristics

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

factors will be mitigated (by) leaders who are short on ethics and morality ." Others, most of whom assumed that the technologies would successfully be applied, were less sanguine about the results, expanding on Levine's concerns.... View Details

Keywords: by James Heskett

January–February 2013
Article

A Field Investigation of Multilevel Cynicism Toward Change

By: K. A. DeCelles, Paul E. Tesluk and Faye S. Taxman

Although most research on cynicism toward change (CTC) has been conceptualized at the individual level, we propose that CTC is better conceptualized as a multilevel phenomenon, acting as both an employee attitude and an organizational climate. We conducted a multilevel... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Change Management; Attitudes

Find at Harvard

Read Now

September 1989 (Revised April 1990)
Case

Banc One Corp.--1989

By: Rosabeth M. Kanter

Banc One Corp., an innovative and financially successful super-regional bank holding company, has a track record of upgrading performance of acquisitions while retaining previous management--doing better with the same people. In June 1989 Banc One made its first... View Details

Keywords: Business Growth and Maturation; Banks and Banking; Private Ownership; Human Resources; Mergers and Acquisitions; Performance Evaluation; Management Teams; Banking Industry; United States

January 2025
Case

Reimagining the Employee Experience at the LEGO Group

By: Amy Edmondson, Mark Mortensen and Elisabeth Powell

In 2024, the LEGO Group faced a decision about the future of LEGO’s Benefits Experience Strategy and the “Best of Both” remote/hybrid work policy. With over 28,500 employees spanning global hubs, retail stores, and manufacturing plants, LEGO leaders had to consider... View Details

Keywords: Leadership; Employee Relationship Management; Values and Beliefs; Organizational Culture; Alignment; Compensation and Benefits; Europe