Publications

November 2014
Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively

Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details

Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Technology Industry; Technology Industry

May 2024
Supplement

gWorks (B)

By: Richard S. Ruback and Royce Yudkoff

In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details

Article

Managing Digital Design at BMW

By: Stefan Thomke

Keywords: Information Technology; Design; Transportation; Auto Industry

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January 2008
Article

Learning the Fine Art of Collaboration

By: Alan MacCormack and Theodore Forbath

Innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities and operating in a coordinated manner. This collaborative model demands that firms develop different skills, yet despite this need, there is little guidance... View Details

Keywords: Digital Platforms

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2005
Other Unpublished Work

Next Generation Learning via Next Generation Content

By: D. Quinn Mills

Keywords: Information Technology; Learning

February 2011 (Revised December 2014)
Case

RentJuice

By: Thomas Eisenmann and Liz Kind

RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details

Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Information Technology Industry; Information Technology Industry

17 Mar 2015
News

The First Five Years: Adam Enbar (MBA 2010)

“The Flatiron School is named after the Flatiron Building. It was the first skyscraper in New York City, and, for a long time, a symbol for technology transforming the landscape of a city. We hope to use View Details

Keywords: Technical and Trade Schools; Educational Services

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Technology and Operations Management unit at Harvard Business School. And why would Apple ever allow a Kindle app in its App Store in the first place? "We all know historically Apple often says no to apps that directly compete with... View Details

Keywords: by Michael Blanding; Information; Information; Information

16 Feb 2011
News

Healthy Growth

has been chairman and CEO of IDEXX, a Maine-based firm that develops diagnostics and information technology for veterinarians, as well as testing technologies that ensure safe... View Details

Keywords: veterinary medicine; Health, Social Assistance

1999
Chapter

Venture Capital and the Commercialization of Academic Technology: Symbiosis and Paradox

By: Josh Lerner

Keywords: Venture Capital; Commercialization; Information Technology; Education; Technology Industry; Technology Industry

November 2011 (Revised December 2013)
Case

The Long and Short of Apollo Group and the University of Phoenix (A)

By: Luis M. Viceira, Joel Heilprin, Andrew S. Holmes and Damian M. Zajac

A hedge fund is deciding whether to liquidate its position in Apollo Group, a for-profit education firm, in light of significant political and macro-economic uncertainty facing the industry. As part of the investment analysis a complete discounted cash flow analysis... View Details

Keywords: Higher Education; Internet and the Web; Technology Industry; Technology Industry

01 Apr 1997
News

HBS Research Available on World Wide Web

development of entrepreneurial ventures? How about success factors for women managers, or the psychological factors that influence risk-taking? Interested in updating yourself about information technology in... View Details

May 2003
Article

Managing the Sources of Uncertainty: Matching Process and Context in Software Development

By: Alan MacCormack and Roberto Verganti

Keywords: Management; Risk and Uncertainty; Applications and Software; Research and Development; Technology Industry

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11 Jun 2001
Research & Ideas

E-Commerce Unplugged

technology will not be fully realized, however, if companies simply make their existing online services available through wireless devices. Successful players in the m-commerce market space will take a much broader view of the technology,... View Details

Keywords: by Nitin Nohria & Marty Leestma

2023
Article

Benchmarking Large Language Models on CMExam—A Comprehensive Chinese Medical Exam Dataset

By: Junling Liu, Peilin Zhou, Yining Hua, Dading Chong, Zhongyu Tian, Andrew Liu, Helin Wang, Chenyu You, Zhenhua Guo, Lei Zhu and Michael Lingzhi Li

Recent advancements in large language models (LLMs) have transformed the field of question answering (QA). However, evaluating LLMs in the medical field is challenging due to the lack of standardized and comprehensive datasets. To address this gap, we introduce CMExam,... View Details

Keywords: Large Language Model; AI and Machine Learning; Analytics and Data Science; Health Industry

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February 2021
Tutorial

Getting Started in RStudio Cloud

By: Chiara Farronato and Caleb Kwon

This video provides an introduction to the free programming language R using an online cloud version of RStudio, which is the most popular editor and interface for writing and executing R code. The video begins by providing a brief background of R and RStudio and... View Details

Keywords: Data Analysis; Data Analytics; Experiment; Experimental Design; Analytics and Data Science; Analysis; Applications and Software