Publications

March 2023
Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details

02 Feb 2022
Blog Post

How I Spent My HBS 2+2 Deferral: Nikki Philip

years. What job(s) did you have during your deferral? During my deferral I worked two jobs: one in global health and one in sports. The first job was at a nonprofit organization called Lwala Community Alliance. Lwala is a global health... View Details

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Published CSV Cases - Institute For Strategy And Competitiveness

productivity of its many smallholder farmers and their communities. A decade later there had been much progress, but Nestle was still working to embed this approach throughout the company and communicate it to shareholders, external... View Details

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Beth Clark | About

executive sponsor for HarvardWIT+, a community dedicated to advancing marginalized genders in IT across Harvard. Her commitment extends through her involvement in EDUCAUSE , where she serves on the EDUCAUSE Review Advisory Committee... View Details

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C. Fritz Foley | About

Richard P. Melnick in advising Dean Datar and former Dean Nohria on the School’s finances, and he continues to participate in the budget process, the multiyear financial planning process, and numerous other financial processes. He also chaired the Network and View Details

29 Nov 2017
Research & Ideas

How to Succeed in Business (According to a 15th Century Trade Merchant)

issue of responsibility to the community and who you are as a person.” Written in 1458 in Italy by trade merchant Benedetto Cotrugli, The Book of the Art of Trade recently received its first English translation. Baker Library at HBS and... View Details

Keywords: by Julia Hanna

23 May 2018
News

Abigail P. Johnson, MBA 1988

population than in prior generations. Our workforce needs to reflect that,” says Johnson, who quietly directs her personal and corporate philanthropy to cultural, educational, and youth enrichment programs in the Boston area as well as in the View Details

Keywords: Susan Young

Portrait Project

Ankit Tandon

completed on the ride out because my school was destroyed. In the coming days adrift in a sea of upheaval, my family would relocate to Houston, Texas, as newly minted refugees. In those roughest hours, however, the simple kindness and support from a new View Details

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Strategy for Universities & Nonprofits - Institute For Strategy And Competitiveness

helps leading universities and nonprofits develop a strategic focus and deliver more value to the people and communities they serve. Strategy for Non-Profits The Museum Value Chain Choosing how to perform and integrate these activities... View Details

January 2021 (Revised August 2021)
Case

ByteDance: TikTok and the Trials of Going Viral

By: William C. Kirby and John P. McHugh

In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details

October 2014 (Revised November 2016)
Technical Note

Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

By: Elie Ofek

This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details

Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media

25 Aug 2014
News

Ashraf M. Dahod, MBA 1981

communication (Altiostar). “I look at where customers are and where they will be three to five years from now,” he says simply. “I try to be objective and analytical as I look for market and technological discontinuities,” he adds, noting... View Details

Keywords: Susan Young

July 2021 (Revised January 2024)
Case

Fynd

By: Ranjay Gulati, Kairavi Dey and Rachna Tahilyani

Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over 9,000 stores' offline inventory. It started as a B2B business supporting retailers who didn’t have an online business,... View Details

Keywords: Entrepreneurship; Business Startups; Business Model; Acquisition; Decision Making; Cost vs Benefits; Growth and Development Strategy; Communications Industry; Communications Industry; Communications Industry; India; Mumbai

April 2012
Article

Teamwork on the Fly

By: Amy C. Edmondson

In a fast-paced and ever-changing business environment, traditional teams aren't always practical. Instead, companies increasingly employ teaming: gathering experts in temporary groups to solve problems they may be encountering for the first and only time. This... View Details

Keywords: Teaming; Cross-functional Integration; Organizational Learning; Groups and Teams; Experience and Expertise; Interpersonal Communication; Projects; Social and Collaborative Networks; Competency and Skills; Learning