Publications

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

26 Mar 2013
First Look

First Look: March 26

Dennis, and Maria Loumioti Abstract—We study the portability of soft information in a decentralized financial institution. Theories from a variety of literatures suggest that difficulties in capturing, storing, and communicating soft... View Details

Keywords: Sean Silverthorne

March 2011
Teaching Note

Calveta Dining Services, Inc.: A Recipe for Growth? (Brief Case)

By: James L. Heskett and Patricia Girardi

Teaching Note for #4261. View Details

Keywords: Corporate Vision; Employee Empowerment; Service Management; Family Businesses; Growth Strategy; Mission and Purpose; Family Business; Employee Relationship Management; Communication; Organizational Structure; Operations; Growth and Development Strategy

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details

Keywords: by Martha Lagace

June 2018
Teaching Note

Difficult Conversations and Dealing with Challenging Situations at Work

By: Boris Groysberg and Amram Migdal

Teaching Note for HBS Nos. 416-031, 416-032, 416-033, 416-034, 416-035, and 416-036. View Details

07 Feb 2012
First Look

First Look: February 7

2011) Abstract In this paper, we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single-user individuals or firms and open collaborative innovation. We analyze the design costs and... View Details

Keywords: Sean Silverthorne

February 2018 (Revised March 2018)
Case

ArcelorMittal and the Ebola Outbreak in Liberia

By: Sophus A. Reinert, Sarah Nam, Sisi Pan and Eric Werker

During the summer of 2014, Alan Knight, general manager of corporate responsibility at the integrated steel and mining company ArcelorMittal, observed the unfolding of an Ebola epidemic in Liberia and other countries in West Africa with great concern. On the one hand... View Details

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

given the increased focus on containing health care costs, perhaps those machines could supplement more advanced equipment used for initial screenings or at community hospitals. There is great possibility for similar innovations wherever... View Details

Keywords: by Martha Lagace

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

collection look at how to improve decision making, encouraging employees to speak up, and the difficulty of coordinating communication in a complex organization. Enjoy! Most Popular Articles 2000-2010 Creating a Positive Professional... View Details

Keywords: by Sean Silverthorne

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry

Find at Harvard

2020
Book

Capitalism at Risk: How Business Can Lead

By: Joseph L. Bower, Dutch Leonard and Lynn S. Paine

Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass... View Details

Keywords: Capitalism; Business And Society; Economic Systems; Economic Growth; Policy; Leading Change; Corporate Social Responsibility and Impact; Business and Community Relations; Corporate Strategy

Find at Harvard

September 2013 (Revised June 2017)
Supplement

IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

IBM's Corporate Citizenship office created an innovation in public education through a business-school partnership for widespread replication and diffusion. In 2012, while P-TECH (Pathways in Technology Early College High School) was still in its first year operating,... View Details

Keywords: Social Enterprise; Partnerships; Innovation; Entrepreneurship; Organizational Change and Adaptation; Leadership; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Innovation and Invention; Growth Management; Chicago; Idaho

04 Dec 2012
First Look

First Look: December 4

and quasi-formal structures. This leads us to expect to find a higher proportion of homophilous interactions within these organizational structures than across their boundaries. We test our theory in an analysis of the rate of dyadic View Details

Keywords: Carmen Nobel

November 2017
Case

The 'Wonder Drug' That Killed Babies

By: Joshua Lev Krieger, Tom Nicholas and Matthew Preble

In the early 1960s, a popular drug taken by patients worldwide for a range of maladies was found to cause severe birth defects and other health problems in babies born to mothers who had taken it during a certain stage of fetal development. As many as 10,000 children... View Details

Keywords: Regulation; Business and Government Relations; Business and Community Relations; Business and Stakeholder Relations; Product Marketing; Corporate Social Responsibility and Impact; Business History; Health; Government Legislation; Corporate Accountability; Ethics; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry; Public Administration Industry; United States; United Kingdom; Australia; Germany; Europe

March 2001 (Revised April 2001)
Case

Montefiore Medical Center

By: Robert S. Kaplan and Syeda Noorein Inamdar

A large urban medical center implements the Balanced Scorecard management tool. Elaine Brennan, senior VP of operations, has reorganized a highly functional health care organization into decentralized patient care centers and support units. Having recently endured the... View Details

Keywords: Balanced Scorecard; Health Care and Treatment; Management Systems; Organizational Structure; Corporate Strategy; Leadership Development; Growth and Development Strategy; Financial Reporting; Budgets and Budgeting; Cost Accounting; Corporate Accountability; Communication; Health Industry