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Show Results For
- All HBS Web
(3,617)
- People (15)
- News (950)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
- 21 Jun 2011
- First Look
First Look: June 21
Maddalena Hotel & Yacht Club in north Sardinia, pose a branding challenge. Can all the properties, including the Forte Village, be successfully brought under one umbrella brand, namely, Eleganzia? Moreover, what should the character... View Details
Keywords: Sean Silverthorne
- 02 Feb 2010
- First Look
First Look: Feb. 2
manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An... View Details
Keywords: Martha Lagace
- 15 Sep 2009
- First Look
First Look: September 15
Tang Harvard Business School Case 410-018 Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne,... View Details
Keywords: Martha Lagace
- 01 Jun 2006
- News
India Arrives
the leadership talent and expertise required to build an organization. “There is a worldwide acceptance of Indian goods and services,” he remarks. “The challenge is to think big and achieve scale. We need global Indians who have been abroad to come back. Many are... View Details
Keywords: Julia Hanna
- 20 Nov 2012
- First Look
First Look: November 20
structure, explore three alternatives using debt finance, and determine the optimal debt-to-capital ratio. Purchase this case:http://hbr.org/search/913517-PDF-ENG Yum! Brands Jordan Siegel and Christopher PoliquinHarvard Business School... View Details
Keywords: Sean Silverthorne
- 19 May 2022
- News
Leading to Salvation
Minneapolis. But this was an opportunity to really take an African American funeral chapel that was branded just as such and go from being just a normal African American funeral chapel to a great funeral chapel. NEWS CLIP: The eyes of the... View Details
- 02 Sep 2018
- News
Havana Rising
startup and reality TV aspirations, says there are only two professional, salon-level hair product brands generally available to him, and—even then—access is woefully inconsistent. “You have to be prepared to know what you’re buying,... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Jun 1996
- News
Class Acts
discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising 26-year-old knew nothing of the jam... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details
- Web
Oral Histories | Baker Library
have the talent for it or not. That's what's kept me at it for thirty-three years now; it's a brand new world every day and I love it because I get up in the morning and I don't know what's happened overnight, but something has changed... View Details
- Career Coach
Martin November
Marty (HBS '98) is an MD/MBA and practicing OBGYN physician who has broad expertise in the healthcare sector as the former Medical Director for Patient Safety and Risk Management at Atrius Health, Harvard Medical School teaching faculty and hospital division director,... View Details
- Career Coach
Carole Carlson
Carole (HBS '98) has a wide ranging business background, with particular expertise coaching MBAs and executives. She has a passion for helping individuals develop their career vision and implement it via practical job search skills, including strategy development,... View Details
Keywords: Consulting; Education; Entrepreneurship; Government; Health Care; Hospitality; Real Estate; Social Enterprise
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
the challenge. Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not. This reality puts every company's reputation and brand at risk. The... View Details
Keywords: by Martha Lagace
- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
Brand Partnerships Council at WMG. She has been part of Warner Music for 26 years, including posts at WMG, Elektra, and Atlantic. Lynton, Chairman of Snap Inc., is serving as Chair of the Warner Music Group/Blavatnik Family Foundation... View Details