Brand - Publications - Faculty & Research

01 Sep 2009
News

E Ink’s Wild Ride

prices could be changed in real time, wirelessly, to pitch a particular brand or model. “There was this scary moment of telling the scientists, ‘Guess what? We’re going to use your brilliant invention to sell sneakers.’ But they got into... View Details

Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing

10 Aug 2022
News

Skydeck Live: Stage Not Age

As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after.... View Details

08 Jul 2008
First Look

First Look: July 8, 2008

should pursue the acquisition of the Jaguar and Land Rover brands owned by US-based Ford Motor company. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708446 Korea: On the Back of a Tiger (Abridged)... View Details

Keywords: Martha Lagace

26 Feb 2020
News

Phoenix Rising

persuade people, when the country was falling apart, that you see an incredible opportunity to move ahead,” she says. But all of those cases from second-year Entrepreneurial Finance proved invaluable in helping her grow the business in spite of a fractured economy.... View Details

Keywords: Jen McFarland Flint

10 Dec 2014
News

Front-Row Seat

events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

21 May 2019
Blog Post

Asian Pacific American Heritage Month at HBS

old as history itself, and that these interactions, despite their difficulties, is rich and beautiful. After graduation, I will be building a brand called Kin Objects with my husband. We will be making home accessories that showcase... View Details

21 Feb 2017
First Look

First Look at New Research: February 21

B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the implications for product offerings and... View Details

Keywords: Carmen Nobel

01 Sep 2022
News

Your Family, Your Work, Your Way

Maybe, you know, those days that you’re late getting home from work, when you are in person, maybe there’s a neighbor who also has kids who you could rely on to keep an eye that your kids get off the school bus and home safely. Or maybe there’s a colleague, if you’re a... View Details

20 Feb 2008
First Look

First Look: February 20, 2008

of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town." Lastly, another competing... View Details

Keywords: Martha Lagace

Career Coach

Jill Huggett

Jill Huggett (Carroll '00), Principal, Bridgepath Career Advisors, is a certified professional career coach and certified professional resume writer. Jill combines professional coaching theory with her previous experience as a financial services management executive... View Details

15 Jan 2013
First Look

First Look: January 15

only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and honesty across the store's retail... View Details

Keywords: Sean Silverthorne

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

fell in love with the product and forgot about the customer. Something else very important happened to the company from 1990 on—the Intel Inside program had reached directly out to the consumer. So Andy, who grew up as an engineer, selling to engineers at IBM, at... View Details

Keywords: by Sean Silverthorne; Computer

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

workplace relationships, sharpen their communication skills, improve their personal brands and, ultimately, make an impact. The World’s Littlest Book on Climate: 10 Facts in 10 Minutes about CO2 By Mike Nelson, Pieter Tans, and Michael... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

testing and social distancing, plus the ongoing risks and progression of the hotspots,” says Streetman. Users can drill into case and fatality trajectories, track local outbreaks, and estimate the COVID-19 virus transmission in local regions. Careismatic View Details

Publications