Publications

08 Dec 2015
News

Living the Legacy

kinship, which fostered a strong professional relationship. Cera, the Kusisto’s youngest daughter, is a J.D. candidate at University of Michigan Law School. She is looking forward to a summer job at a large... View Details

25 Oct 2011
Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

In the fall of 2009, baseball's Anaheim Angels knocked the Boston Red Sox out of the American League Division... View Details

Keywords: by Carmen Nobel; Sports; Banking

May 1995 (Revised September 1997)
Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details

Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia

15 Jun 2012
Working Paper Summaries

Reaching for Yield in the Bond Market

Keywords: by Bo Becker & Victoria Ivashina

01 Feb 2010
Research & Ideas

The ‘Luxury Prime’: How Luxury Changes People

Are people who travel in town cars and on corporate jets different—on a psychological level—from you and me? Does the availability of luxury goods "prime" individuals to be less concerned about or... View Details

Keywords: by Sarah Jane Gilbert

12 Sep 2023
What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

profitability than those in the bottom quartile. A 2016 study of 21,980 firms in 91 countries found that companies with mixed gender boards outperformed those with all-male... View Details

Keywords: by James Heskett

November 2017
Editorial

Facebook, BlackRock, and the Case for Purpose-Driven Companies

By: George Serafeim

Purpose-driven companies have been shown to outperform their peers over the long term. But purpose-driven companies are also hard to come by. Why is that? Because purpose is costly. At the very least, it requires a credible commitment to that purpose. And credible... View Details

Keywords: Facebook; BlackRock; Purpose; Corporate Purpose; ESG; Short-termism; Mission and Purpose; Corporate Governance; Leadership

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February 2016 (Revised June 2016)
Case

The Maggi Noodle Safety Crisis in India (A)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Regulation; Customer Relations; Business And Government; Crisis Management; Leadership; Multinational Firms and Management; Globalization; Governing Rules, Regulations, and Reforms; Safety; Customer Relationship Management; Business and Government Relations; India; Europe; Switzerland

April 2021
Article

Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry

By: K. Francis Park, Robert Seamans and Feng Zhu

We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically... View Details

Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Media and Broadcasting Industry

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March 2010
Background Note

Airline Travel in the U.S.

By: Sunil Gupta and Kavita Shukla

How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details

Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States

Keywords: Garry Emmons; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs

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12 Jun 2018
Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

Krieger says. The study’s findings suggest that a doubling in a company’s product exposure to the benefits of Medicare Part D led to a 15 percent increase in View Details

Keywords: by Rachel Layne; Health; Pharmaceutical

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

Gamble and IBM have learned to do this—others can learn as well. In a similar way there is concern about loss of secrecy. The reality in most industries is that most firms have... View Details

Keywords: by Sean Silverthorne; Technology

01 Jun 2010
News

$how Me the Money

(ECAs). ECAs offer financial guarantees to multinationals that in effect may reimburse firms for bribes paid or for contracts canceled by host countries because the multinationals paid bribes. As for... View Details

01 Jun 2007
News

Saving the Steel Industry

Ron Bloom (MBA ’85) played a key role in helping to save the U.S. steel industry in the 1990s, writes the Pittsburgh Post-Gazette (March 4, 2007). Bloom spent five years at... View Details

Keywords: Primary Metal Manufacturing; Manufacturing

01 Mar 2006
News

Robots to the Rescue

firm has landed two rounds of private financing and placed pilot systems at operations of a major retailer and food company. If all goes as planned, Mountz sees “no limit to... View Details

Keywords: robotics; Architectural, Engineering, and Related Services; Professional Services

January 2008 (Revised August 2011)
Case

ProntoWash: Washing the World's Cars to a Tango Beat

ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash... View Details

Keywords: Customer Focus and Relationships; Growth and Development Strategy; Balanced Scorecard; Management Systems; Franchise Ownership; Performance Consistency; Argentina

December 2022
Article

The Task Bind: Explaining Gender Differences in Managerial Tasks and Performance

By: Alexandra C. Feldberg

This multi-method study of managers in a grocery chain identifies a novel mechanism by which threats of gender stereotypes undermine women’s ability to be effective managers. I find that women managers face a task bind, a dilemma that managers experience as they try to... View Details

Keywords: Gender Stereotypes; Gender; Managerial Roles; Performance Expectations

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01 Apr 2000
News

Getting the Message

astronomical -- as much as $33 billion worldwide by 2004, according to Forrester Research, a consulting firm specializing in e-commerce. Industry observers are shy to predict just what the future View Details

Keywords: Susan Young

2021
Book

Global Goliaths: Multinational Corporations in the 21st Century Economy

By: C. Fritz Foley, James R. Hines Jr. and David Wessel

Globalization and multinational corporations have long seemed partners in the enterprise of economic growth: globalization-led prosperity was the goal, and giant corporations spanning the globe would help achieve it. In recent years, however, the notion that all... View Details

Keywords: Multinational Firms and Management; Globalization; Economy; Economic Growth; Equality and Inequality; Employment; Policy