Technology Strategy - Publications - Faculty & Research

11 Apr 2000
Research & Ideas

Financial Services 24/7

week for it to clear will be equally unfathomable. Technology is transforming the banking industry so rapidly that anything less than around-the-clock electronic access to bank accounts seems unthinkable. While predictions vary widely as... View Details

Keywords: by Susan Young

01 Jun 2017
News

Supercharged

planning and strategy at Ford’s Asia Pacific operations in Shanghai and a panelist at HBS’s “Moving the Future” transportation conference this past February. Just as significantly, charging infrastructure is set to get a boost. According... View Details

Keywords: Alexander Gelfand; illustrations by Tavis Coburn

December 2010
Supplement

Rackspace Hosting (2000)

By: W. Earl Sasser, James L. Heskett and Tom Ryder

The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. View Details

Keywords: Customer Focus and Relationships; Planning; Organizational Change and Adaptation; Service Delivery; Strategy; Finance; Information Technology Industry

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August 2022
Case

Meaningful Gigs

By: Brian Trelstad and Rachel Philbin

In October 2020, just a year after founding their company Meaningful Gigs, founders Ronnie Kwesi Coleman and Stephanie Nachemja-Burton prepared for a vital investment meeting with Rethink Education. They had already reached $400,000 in annually recurring revenue (ARR)... View Details

Keywords: Venture Capital; Growth and Development Strategy; Revenue; Technology Industry; Technology Industry; Africa; United States

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May 2004 (Revised March 2005)
Case

Music Downloads

By: David B. Yoffie and Deborah Freier

Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution... View Details

Keywords: Disruption; Music Entertainment; Legal Liability; Distribution; Competition; Internet and the Web; Technology Adoption; Information Infrastructure; Entertainment and Recreation Industry; Music Industry

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01 Jun 2008
News

Faculty Research Online

their jobs. But a downturn is no time to stop spending on marketing. The key, according to Professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality. Visit... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Web

Entrepreneurial Finance (Q2) - Course Catalog

such as deal structures, incentives, business models and valuation in much greater detail than TEM. Approximately one-third of the cases concern technology-based businesses, though the emphasis is on gaining insights into entrepreneurial management, not View Details

March 2019
Article

Open Source Software and Firm Productivity

By: Frank Nagle

As open source software (OSS) is increasingly used as a key input by firms, understanding its impact on productivity becomes critical. This study measures the firm-level productivity impact of nonpecuniary (free) OSS and finds a positive and significant value-added... View Details

Keywords: Applications and Software; Open Source Distribution; Performance Productivity; Information Technology; Strategy

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01 Apr 2001
News

Ed Tian: Boardroom Revolutionary

At first glance, not many would figure the bookish president and CEO of telecommunications carrier China Netcom Corporation for a revolutionary. But Edward Tian Suning is certainly making waves as head of one of the country’s new brand of state-owned enterprises (SOE).... View Details

Keywords: Alejandro Reyes; Telecommunications; Information

10 Aug 2015
News

Seeding a Better Future for Colombia

Part architectural spectacle, part tourist attraction, and part government-sponsored stage for forums and meetings that seed progress on key economic and diplomatic fronts, World Expos have been taking place since the 1850s. Colombia native Juan Pablo Cavelier (MBA... View Details

September 2024 (Revised January 2025)
Exercise

Building an AI First Snack Company: A Hands-on Generative AI Exercise

By: Iavor I. Bojinov

Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details

Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding

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December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

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07 Dec 2009
Research & Ideas

Government’s Positive Role in Kick-Starting Entrepreneurship

funds have been misleading, but even these problematic perceptions can make performing their roles difficult. The second major challenge relates to the need to generate good returns on investments. Groups, particularly the larger ones, must struggle with the cruel... View Details

Keywords: by Sean Silverthorne; Technology

Web

The Space Renaissance Is Launching: Is the World Ready? | Working Knowledge

MBA Program Topics: Economics and Global Commerce Economic Growth Markets Business and Government Relations Technological Innovation Share: Facebook LinkedIn Print Email Latest from HBS faculty experts Expertly curated insights, precisely... View Details

April 2019
Supplement

OTE: Managing in Times of National Crisis (B)

By: Juan Alcacer and Emer Moloney

During the period 2011-2016, CEO and Chairman of Greek telecommunications company OTE Michael Tsamaz guided the company through a much needed transformation with a multi-pronged strategy. View Details

Keywords: Leading Change; Transformation; Strategy; Technology Industry; Technology Industry; Technology Industry

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10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

vehicles to America. Responding to that change and the subsequent surge in domestically produced Japanese nameplates "was not just a technological issue for American automakers, but a psychological one," Salter observes.... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

01 Mar 2014
News

Innovation: Crowdfunding College Costs

Named godfather to his best friend's infant daughter in 2011, Marcos Cordero (MBA 2005) wanted to give something more meaningful and long-lasting than a stuffed animal or onesie. He investigated contributing to his goddaughter's college savings plan, but the paperwork... View Details

Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance

01 Jun 2023
News

The Exchange: The Tech Leader’s Tightrope

driven by a strategy to distinguish itself from its competitors. And the other issue, which further complicates things, is how Apple should deal with governments around the world that have different views around privacy regarding their... View Details

Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Government

15 Jun 2021
News

Case Study: Inside Story

That being said, why not move the ball forward with both strategies at the same time? An affiliate partnership usually doesn’t require intense resources to stand up, so it shouldn’t overburden you to test different acquisition techniques... View Details

Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information

April 2020
Case

TiVo 2020

By: David B. Yoffie and Daniel Fisher

This short case provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of several CEOs, and struggles on how to reposition its product business (the digital video recorder). View Details

Keywords: Streaming; Media; Technological Innovation; Strategy; Media and Broadcasting Industry

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