Publications

31 Oct 2023
Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

disconnect between a company’s stated argument for diversity and the psychological reality of decision-making. “Your employees, future employees, customers and investors are watching.” As some CEOs weigh the future of their company’s DEI efforts amid recent legal... View Details

Keywords: by Katherine Hutt Scott and Barbara DeLollis

December 2000 (Revised March 2001)
Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli

Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details

Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior

November 2021 (Revised January 2022)
Case

Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center

By: Linda A. Hill and Emily Tedards

In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on... View Details

Keywords: Innovation Lab; Breakthrough Innovation; Biometric Technology; Innovation and Invention; Leadership; Innovation and Management; Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Georgia (state, US)

07 May 2018
Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

than doubled. Even the researchers were surprised to see such a stark impact for such simple (and low-cost) changes to the website. “We were able to achieve huge increases in the gross margins for retailers without changing the product... View Details

Keywords: by Michael Blanding; Retail

February 1996
Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan

The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details

Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry

Web

HBS - The year in Review

2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details

Research Summary

Overview

Erin's research focuses on how organizations can and should respond to employee failures. She is interested in understanding the effects that organizational responses have on subsequent employee behavior, and how organizational policies can be designed to more... View Details

Keywords: Repair; Recovery; Reintegration; Prosocial Behavior; Field Experiment; Psychology; Networks; Punishment; Giving and Philanthropy; Social Psychology; Motivation and Incentives; Social and Collaborative Networks; Ethics

Research Summary

Globalization of Wind Power

By: Richard H.K. Vietor

Professor Vietor has been working to develop teaching materials on energy - especially renewable energy. Towards this end, he has written cases on Cape Wind, Suzlon, Airtricity's Supergrid, and Sun Tech. He is currently expanding this research into... View Details

August 2005 (Revised August 2006)
Exercise

People Management

By: Boris Groysberg and David Lane

Highlights critical gaps between research and practice in the field of strategic human resources management. Also, aims to debunk some myths and preconceptions that general managers bring to their HR decisions. Before class, participants fill out a true-or-false... View Details

Keywords: Human Resources; Management; Compensation and Benefits; Retention; Performance Evaluation