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      • June 1990 (Revised October 1991)
      • Supplement

      Lake Pleasant Bodies Case (B)

      By: Joseph L. Badaracco Jr.
      Describes how the attorney resolved the dilemma he faced, the reasons for his decision, and the consequences he suffered. Displays vividly the personal toll that moral conflicts can create for professionals with role obligations. View Details
      Keywords: Decisions; Moral Sensibility; Managerial Roles; Outcome or Result; Problems and Challenges
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      Badaracco, Joseph L., Jr. "Lake Pleasant Bodies Case (B)." Harvard Business School Supplement 390-216, June 1990. (Revised October 1991.)
      • May 1990 (Revised April 1991)
      • Background Note

      Dirty Hands

      By: Joseph L. Badaracco Jr.
      A one-paragraph excerpt from a play by Jean-Paul Sartre. Describes in the words of one character, the ethical problem of "dirty hands": the problem that doing the morally superior thing in some circumstances inevitably involves doing some things that are morally wrong.... View Details
      Keywords: Moral Sensibility; Management; Problems and Challenges; Personal Characteristics; Value
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      Badaracco, Joseph L., Jr. "Dirty Hands." Harvard Business School Background Note 390-213, May 1990. (Revised April 1991.)
      • May 1990 (Revised October 1993)
      • Case

      Cooper Pharmaceuticals, Inc.

      By: Frank V. Cespedes
      Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number... View Details
      Keywords: Decision Making; Resignation and Termination; Personal Development and Career; Problems and Challenges; Core Relationships
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      Cespedes, Frank V. "Cooper Pharmaceuticals, Inc." Harvard Business School Case 590-111, May 1990. (Revised October 1993.)
      • April 1990 (Revised January 1993)
      • Case

      Ad Council's AIDS Campaign (A): Advertising Strategy

      By: V. Kasturi Rangan and Janet Montgomery
      Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
      Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
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      Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
      • April 1990 (Revised December 1992)
      • Case

      Cut Flower Industry in Colombia (Abridged)

      By: James E. Austin
      The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry. View Details
      Keywords: Trade; Governing Rules, Regulations, and Reforms; Policy; Business or Company Management; Agriculture and Agribusiness Industry; Colombia
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      Austin, James E. "Cut Flower Industry in Colombia (Abridged)." Harvard Business School Case 390-109, April 1990. (Revised December 1992.)
      • April 1990
      • Case

      Perrier Recall: A Source of Trouble

      By: Stephen A. Greyser and Norman Klein
      When a laboratory discovered traces of the carcinogen benzene in bottles of Perrier, Group Perrier of America immediately announced a voluntary U.S. recall of all Perrier brand imported water. This case describes press coverage of the U.S. recall and the worldwide... View Details
      Keywords: Crisis Management; Food and Beverage Industry
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      Greyser, Stephen A., and Norman Klein. "Perrier Recall: A Source of Trouble." Harvard Business School Case 590-104, April 1990.
      • April 1990
      • Case

      Nestle Alimentana S.A. -- Infant Formula (Abridged)

      By: James E. Austin
      The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
      Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
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      Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
      • March 1990 (Revised October 1994)
      • Case

      IBM-Fujitsu Dispute

      By: Joseph L. Badaracco Jr.
      Describes a dispute between IBM and Fujitsu over allegations that Fujitsu stole proprietary IBM software for controlling mainframe computers. Also describes a novel arbitration agreement intended to resolve the dispute, an overview of intellectual property law in the... View Details
      Keywords: Trade; Ethics; Intellectual Property; Law; Negotiation Process; Relationships; Software; Information Technology Industry
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      Badaracco, Joseph L., Jr. "IBM-Fujitsu Dispute." Harvard Business School Case 390-168, March 1990. (Revised October 1994.)
      • March 1990
      • Case

      Lehrer McGovern Bovis, Inc. (Abridged)

      By: Steven C. Wheelwright
      Describes the growth of a construction management company and the operating problems it now encounters. Designed to introduce students to the value of competition in the construction industry, to show how the techniques of value analysis can be used to strategic... View Details
      Keywords: Entrepreneurship; Operations; Construction; Growth Management; Quality; Competition; Problems and Challenges; Performance Productivity; Management Analysis, Tools, and Techniques; Construction Industry
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      Wheelwright, Steven C. "Lehrer McGovern Bovis, Inc. (Abridged)." Harvard Business School Case 690-074, March 1990.
      • March 1990 (Revised June 1991)
      • Case

      IBM Corp.: ""Make It Your Business"" (A)

      By: Robert L. Simons
      In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system... View Details
      Keywords: Commercialization; Competitive Advantage; Business Strategy; Goals and Objectives; Strategic Planning; Motivation and Incentives; Sales; Volatility; System; Information Technology Industry
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      Simons, Robert L. IBM Corp.: ""Make It Your Business"" (A). Harvard Business School Case 190-137, March 1990. (Revised June 1991.)
      • March 1990 (Revised October 1999)
      • Case

      Mary Kay Cosmetics: Sales Force Incentives (A)

      By: Robert L. Simons and Hilary Weston
      Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
      Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
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      Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
      • Article

      A Theory of Predation Based on Agency Problems in Financial Contracting

      By: David S. Scharfstein and Patrick Bolton
      Keywords: Theory; Problems and Challenges; Finance; Contracts
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      Scharfstein, David S., and Patrick Bolton. "A Theory of Predation Based on Agency Problems in Financial Contracting." American Economic Review 80, no. 1 (March 1990).
      • February 1990
      • Supplement

      Progressive Corp.: Coping with the Problem of Dual Career Parents (B)

      By: Shoshana Zuboff
      Keywords: Family and Family Relationships
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      Zuboff, Shoshana. "Progressive Corp.: Coping with the Problem of Dual Career Parents (B)." Harvard Business School Supplement 490-076, February 1990.
      • February 1990
      • Teaching Note

      Progressive Corp.: Coping with the Problem of Dual Career Parents (A) and (B), Teaching Note

      By: Shoshana Zuboff
      Keywords: Family and Family Relationships
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      Zuboff, Shoshana. "Progressive Corp.: Coping with the Problem of Dual Career Parents (A) and (B), Teaching Note." Harvard Business School Teaching Note 490-073, February 1990.
      • February 1990 (Revised July 1992)
      • Case

      Whistler Corp. (A)

      By: Gary P. Pisano
      Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details
      Keywords: Job Cuts and Outsourcing; Production; Problems and Challenges; Competitive Strategy; Apparel and Accessories Industry; United States
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      Pisano, Gary P. "Whistler Corp. (A)." Harvard Business School Case 690-011, February 1990. (Revised July 1992.)
      • 1990
      • Book

      The Marketing Challenge of 1992

      By: John A. Quelch, Robert D. Buzzell and Eric Salama
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      Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of 1992. Reading, MA: Addison-Wesley Publishing Company, 1990.
      • January 1990 (Revised March 1991)
      • Case

      American Red Cross Blood Services: Northeast Region

      By: Robert L. Simons
      Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
      Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; North and Central America
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      Simons, Robert L. "American Red Cross Blood Services: Northeast Region." Harvard Business School Case 190-078, January 1990. (Revised March 1991.)
      • January 1990 (Revised March 1994)
      • Case

      Royal Ahold NV

      By: Richard F. Meyer
      Contains a general description of a large international retailer. Focus is on the major financial risks facing the company: exchange rate risk and commodity price risk. This case is an introduction to financial risk management. It poses some of the major problem areas. View Details
      Keywords: Risk Management; Currency Exchange Rate; Futures and Commodity Futures; Trade; Distribution; Financial Services Industry
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      Meyer, Richard F. "Royal Ahold NV." Harvard Business School Case 190-113, January 1990. (Revised March 1994.)
      • November 1989 (Revised April 2018)
      • Case

      Automation Consulting Services

      By: Robert Simons and Hilary Weston
      Illustrates the management control challenges that are associated with rapid growth and geographic expansion. Situated at an offsite Executive Committee Retreat. The three founding partners of a specialized consulting firm are grappling with several difficult questions... View Details
      Keywords: Geographic Location; Governance Controls; Policy; Growth and Development Strategy; Management Teams; Expansion; Consulting Industry
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      Simons, Robert, and Hilary Weston. "Automation Consulting Services." Harvard Business School Case 190-053, November 1989. (Revised April 2018.)
      • September 1989 (Revised April 1990)
      • Case

      Banc One Corp.--1989

      By: Rosabeth M. Kanter
      Banc One Corp., an innovative and financially successful super-regional bank holding company, has a track record of upgrading performance of acquisitions while retaining previous management--doing better with the same people. In June 1989 Banc One made its first... View Details
      Keywords: Business Growth and Maturation; Banks and Banking; Private Ownership; Human Resources; Mergers and Acquisitions; Performance Evaluation; Management Teams; Banking Industry; United States
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      Kanter, Rosabeth M. "Banc One Corp.--1989." Harvard Business School Case 390-029, September 1989. (Revised April 1990.)
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