Publications

01 Dec 2013
News

HBX: Expanding Our Reach

intended to enhance rather than compete with or substitute for current offerings. Finally, the platform will be built on a robust and self-sustaining economic model. “We are committed to leveraging technology to develop highly... View Details

Keywords: online learning; curriculum; Information; Information

01 Jun 2005
News

New Magazine Makes Its Mark

didn’t set out to be magazine publishers or, for that matter, to even work together. Each married a classmate and went their separate ways upon graduation. By 2001, they both were technology executives in the San Francisco Bay Area. Each... View Details

Keywords: Roger Thompson; Bookmarks; Information; Information; Information; Information

August 1996 (Revised November 2000)
Case

Hewlett-Packard Co.'s Home Products Division in Europe (A)

By: Michael Y. Yoshino and Carin-Isabel Knoop

In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market. View Details

Keywords: Decisions; Globalization; Product Launch; Market Entry and Exit; Competition; Information Technology; Technology Industry; Europe; United States

01 Sep 2014
News

Ask the Expert: Byte-Testing Bitcoin

that will make anonymity an afterthought. I think the Bitcoin public ledger will eventually hold so much valuable information that some very interesting analytics companies are going to emerge to make sense of the data. Has there ever... View Details

Keywords: alumni; Information; Information

17 Mar 2015
News

The First Five Years: Adam Enbar (MBA 2010)

“The Flatiron School is named after the Flatiron Building. It was the first skyscraper in New York City, and, for a long time, a symbol for technology transforming the landscape of a city. We hope to use View Details

Keywords: Technical and Trade Schools; Educational Services

01 Sep 2011
News

Charged Up

each faces a distinct set of business and strategy challenges. In the case “A123 Systems,” HBS professor Richard Vietor presents the issues confronting a manufacturer of the complex, evolving technology of lithium-ion batteries. Based in... View Details

Keywords: Julia Hanna; batteries; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Information Technology Industry

01 Jun 2005
News

Christensen Center: Open for Business

Technology at work: Willis Emmons and Assistant Professor Li Jin review a video of Jin teaching. Every day at HBS, several professors bring their unique teaching skills to the same material in the required MBA curriculum. So Willis... View Details

Keywords: Chris Christensen; Christensen Center; case teaching; Colleges, Universities, and Professional Schools; Educational Services

01 Apr 1996
News

New Releases

Abraham Zaleznik. Grouped in three sections that address the future of organizations, the process of change, and the new role of management, the articles address topics such as how networks reshape organizations, why transformation efforts often fail, using View Details

01 Sep 2006
News

Faculty Books

Corporate Information Strategy and Management by Lynda M. Applegate, Robert D. Austin, and F. Warren McFarlan (Irwin/McGraw-Hill) This extensive collection of HBS cases devoted to IT gives an overview of contemporary View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Mar 2013
News

Making Change

representatives in support of the successful campaign for marriage equality in New York State. Our social media campaigns have reached 14 million people, and we've won awards for the innovative advocacy technology we've created and built.... View Details

Keywords: Margie Kelley; housing; gay rights; diabesity; disability; Information; Information; Information; Information; Information; Information; Information; Information

Profile

Bryan Guerra

Why was earning your MBA at HBS important to you? Prior to business school at HBS, the majority of my educational experience had taken place largely within a lecture-based setting. While this approach had provided a solid foundation of knowledge, in deciding to enroll... View Details

Keywords: Technology; Technology; Technology

21 Apr 2015
News

Tech Companies Struggle to Get World on Internet

Keywords: Information; Information

August 2019
Case

Preserving Trust at Care.com (A)

By: Krishna G. Palepu and Julia Kelley

Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a... View Details

Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States

May 2003
Article

Managing the Sources of Uncertainty: Matching Process and Context in Software Development

By: Alan MacCormack and Roberto Verganti

Keywords: Management; Risk and Uncertainty; Applications and Software; Research and Development; Technology Industry

Find at Harvard

May 2007
Teaching Note

Software Associates (TN)

By: Robert S. Kaplan

Keywords: Applications and Software; Information Technology