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(11,692)
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Show Results For
- All HBS Web
(11,692)
- People (96)
- News (4,330)
- Research (4,085)
- Events (80)
- Multimedia (277)
- Faculty Publications (2,573)
- 14 Apr 2015
- First Look
First Look: April 14
theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and... View Details
Keywords: Sean Silverthorne
- 12 Jan 2022
- Blog Post
How I Spent My HBS 2+2 Deferral: Cecil Alfaro-Mora
extracurricular activities and very enriching internship experiences made for a solid story to tell, one I felt confident and proud to portray in an HBS application. How long did you defer your 2+2 admission? I deferred for four years... View Details
- Profile
Charlotte MacDonald
With four years of consulting experience at Boston Consulting Group behind her, Charlotte MacDonald, realized it was time to reflect on the path before her. "I was having a great experience, I loved the work and people," she... View Details
Keywords: Consulting
- Web
Careers Blog
Video | Nicole Ledoux (MBA 2008) tag Alumni Career Videos Nicole Ledoux (MBA 2008) shares how a personal experience sparked an unexpected pivot from finance to entrepreneurship, launching the healthy snack brand 88 Acres with no... View Details
- 07 Oct 2014
- Working Paper Summaries
Lifting the Veil: The Benefits of Cost Transparency
- 25 Oct 2013
- Working Paper Summaries
Management: Theory and Practice, and Cases
- Research Summary
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
Researchers debate the role of installed base, platform quality and consumer expectations in driving the success of platforms. We analyze these three factors in a dynamic model where a new entrant with superior quality competes with an incumbent platform, and... View Details
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- 2022
- Article
How to Choose a Default
By: John Beshears, Richard T. Mason and Shlomo Benartzi
We have developed a model for setting a default when a population is choosing among ordered choices—that is, ones listed in ascending or descending order. A company, for instance, might want to set a default contribution rate that will increase employees’ average... View Details
Keywords: Nudge; Choice Architecture; Behavioral Economics; Behavioral Science; Default; Savings; Decision Choices and Conditions; Behavior; Motivation and Incentives
Beshears, John, Richard T. Mason, and Shlomo Benartzi. "How to Choose a Default." Behavioral Science & Policy 8, no. 1 (2022): 1–15.
- Article
When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity
By: Erika L. Kirgios, Aneesh Rai, Edward H. Chang and Katherine L. Milkman
Receiving help can make or break a career, but women and racial/ethnic minorities do not always receive the support they seek. Across two audit experiments—one with politicians and another with students—as well as an online experiment (total n = 5,145), we test whether... View Details
Keywords: Support; Marginalized Communities; Personal Development and Career; Equality and Inequality; Identity; Race; Gender; Communication Intention and Meaning
Kirgios, Erika L., Aneesh Rai, Edward H. Chang, and Katherine L. Milkman. "When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity." Nature Human Behaviour 6, no. 3 (March 2022): 383–391.
- 2022
- Working Paper
Can a Website Bring Unemployment Down? Experimental Evidence from France
By: Aïcha Ben Dhia, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard and Vincent Pons
We evaluate the impact of an online platform giving job seekers tips to improve their search and recommendations of new occupations and locations to target, based on their personal data and labor market data. Our experiment used an encouragement design and was... View Details
Keywords: Online Platform; Digital Platform; Unemployment; Encouragement Design; Job Search; Jobs and Positions; Internet and the Web; Well-being; Outcome or Result; Digital Platforms; France
Ben Dhia, Aïcha, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard, and Vincent Pons. "Can a Website Bring Unemployment Down? Experimental Evidence from France." NBER Working Paper Series, No. 29914, April 2022.
- 2021
- Working Paper
Cognitive Biases: Mistakes or Missing Stakes?
By: Benjamin Enke, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman and Jeroen van de Ven
Despite decades of research on heuristics and biases, empirical evidence on the effect of large incentives—as present in relevant economic decisions—on cognitive biases is scant. This paper tests the effect of incentives on four widely documented biases: base rate... View Details
Enke, Benjamin, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman, and Jeroen van de Ven. "Cognitive Biases: Mistakes or Missing Stakes?" Harvard Business School Working Paper, No. 21-102, March 2021.
- August 2020 (Revised June 2021)
- Case
Just Arrived: Integrating Refugees in Sweden
By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej
Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of... View Details
Keywords: Immigration; Refugees; Employment; Integration; Business Model; Social Entrepreneurship; Growth and Development Strategy; Employment Industry; Sweden; Italy; Germany
Trelstad, Brian, Emilie Billaud, and Mette Fuglsang Hjortshoej. "Just Arrived: Integrating Refugees in Sweden." Harvard Business School Case 321-040, August 2020. (Revised June 2021.)
- November–December 2019
- Article
Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures
By: Rory McDonald and Cheng Gao
New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details
Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy
McDonald, Rory, and Cheng Gao. "Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures." Organization Science 30, no. 6 (November–December 2019): 1289–1318.
- 2018
- Chapter
Work and Workplace
By: Kai Ruggeri, Jana Berkessel, Jascha Achterberg, Gerhard M. Prinz, Alessandra Luna-Navarro, Jon M. Jachimowicz and A. V. Whillans
Work is a major part of many lives. While individual experiences with work will differ—from how long we work to what jobs we have and to what extent we enjoy them—almost everyone is affected by employment, whether they have a job or not. Decades of research in the... View Details
Keywords: Workplace; Behavioral Insights; Retirement Savings; Working Conditions; Employees; Performance; Happiness; Health; Job Search; Change
Ruggeri, Kai, Jana Berkessel, Jascha Achterberg, Gerhard M. Prinz, Alessandra Luna-Navarro, Jon M. Jachimowicz, and A. V. Whillans. "Work and Workplace." Chap. 9 in Behavioral Insights for Public Policy: Concepts and Cases, edited by Kai Ruggeri, 156–173. New York: Routledge, 2018.
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- February 2016
- Teaching Note
Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired
By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in improving the lives of the... View Details
Keywords: Health
- October 2012
- Article
Honesty Requires Time (and Lack of Justifications)
By: Shaul Shalvi, Ori Eldar and Yoella Bereby-Meyer
Recent research suggests that refraining from cheating in tempting situations requires self-control, which indicates that serving self-interest is an automatic tendency. However, evidence also suggests that people cheat to the extent that they can justify their... View Details
Shalvi, Shaul, Ori Eldar, and Yoella Bereby-Meyer. "Honesty Requires Time (and Lack of Justifications)." Psychological Science 23, no. 10 (October 2012): 1264–1270.
- Article
Entrepreneurship as Experimentation
By: William R. Kerr, Ramana Nanda and Matthew Rhodes-Kropf
Entrepreneurship research is on the rise, but many questions about its fundamental nature still exist. We argue that entrepreneurship is about experimentation: the probabilities of success are low, extremely skewed, and unknowable until an investment is made. At a... View Details
Kerr, William R., Ramana Nanda, and Matthew Rhodes-Kropf. "Entrepreneurship as Experimentation." Journal of Economic Perspectives 28, no. 3 (Summer 2014): 25–48.
- August 2013
- Case
Pixability: Bettina's Board Walk
By: Noam Wasserman and Yael Braid
Description: Bettina Hein, founder-CEO of Pixability, is meeting with her board of directors to discuss her startup's fundraising prospects and the recent strategic pivot. Though Bettina loves the entrepreneurial exhilaration of "riding a rollercoaster every day,"... View Details
Keywords: Corporate Governance; Board Of Directors; Power And Influence; Entrepreneurship; Negotiation
Wasserman, Noam, and Yael Braid. "Pixability: Bettina's Board Walk." Harvard Business School Case 814-021, August 2013.