Filter Results:
(3,612)
Show Results For
- All HBS Web
(3,612)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
Show Results For
- All HBS Web
(3,612)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
- 01 Dec 1999
- News
A Class Act
If you turned to this article only after first checking out the Class Notes for your year, you are in good company. According to a 1995 Bulletin readership survey, 95 percent of all HBS alumni read the Class Notes regularly and have been... View Details
Keywords: Nancy O. Perry
- 16 Sep 2015
- News
Built for Speed
working on the exact same concept for years. “Multiple patents had been filed,” says Nolan. And after the Nest launch in 2011, they had to watch as the now-ubiquitous brand somehow got people excited about... View Details
- Web
Staff Directory | Baker Library
insights connect with business professionals in meaningful ways. Dimitri’s background spans digital marketing—where he supported pharmaceutical brands focused on rare diseases—and web publishing for investigative journalism organizations... View Details
- 01 Dec 2003
- News
Business Answers the Call
Quaker Oats in brand management. Her interest piqued, she changed industries, went to work for superintendents in Washington, D.C., and Philadelphia, and then returned to... View Details
- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence.... View Details
- 01 Jun 2014
- News
Screen Saver
Born in Cuba and raised in Puerto Rico, Gerardo "Gerry" Lopez fondly recalls the first movie he saw in the United States, in 1977: Star Wars. "Wow, the special effects and flying through space—it was great!"... View Details
- Web
Courses by Title - Course Catalog
10 Years Post MBA Organizational Behavior Leslie Perlow Fall 2025 Q1Q2 3.0 Creating Brand Value Marketing Julian de Freitas Spring 2026 Q3 1.5 Creating Value Through Corporate Restructuring Finance Stuart C. Gilson Spring 2026 Q3Q4 3.0... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, View Details
- 02 Sep 2018
- News
Havana Rising
startup and reality TV aspirations, says there are only two professional, salon-level hair product brands generally available to him, and—even then—access is woefully inconsistent. “You have to be prepared... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Sep 2011
- News
The City Solution
small percent more is being built brand new). Moreover, the world’s dominant habitation pattern still consists of poor people in emerging nations flocking to urban areas to seek work. Typically, these migrants end up in illegal View Details
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
The similarity is about the need to make great first impressions, to really stand out in a crowded marketplace and figure out a way to find a personal brand and create that... View Details
Keywords: Zoom
- Web
Program Policies - HBS Online
courses Personal Branding and Leading in the Digital World. Successfully complete the Capstone Project. Participate actively and respectfully in team activities View Details
- 26 Feb 2020
- News
Phoenix Rising
eight floors up, both for the Acropolis views and for a less buttoned-up vibe. As the November afternoon wears on and daylight fades, the buzz in the lounge heats up. Tea service yields to bar service, View Details
Keywords: Jen McFarland Flint
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
everybody has their own ways to cope, but by time I pull into my driveway I'm happy and ready to go. What we've done differently in this office—because we've had some pretty historic losings. I'm gonna say office. I'm sitting in Camden,... View Details
- 27 Mar 2019
- News
Life Is a Startup
the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that... View Details
- Web
Courses by Faculty Unit - Course Catalog
Solutions for the Poor (Global and Local) (also listed under General Management and Entrepreneurial Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall 2025 Q1Q2 3.0 Creating View Details
- 19 May 2022
- News
Leading to Salvation
Minneapolis. But this was an opportunity to really take an African American funeral chapel that was branded just as such and go from being just a normal African American funeral chapel to a great funeral... View Details
- 01 Jun 1996
- News
Class Acts
discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising... View Details
- 01 Mar 2010
- News
Money Matters
base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees View Details