Brands And Branding - Publications - Faculty & Research

22 Aug 2019
News

Catalyzing Africa’s Tech Sector

Because global brands begin to create access to global income. And three, because they work with Andela and our model is distributed, they live View Details

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Courses by Faculty Unit - Course Catalog

(Global and Local) (also listed under General Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5 Digital Marketing & AI... View Details

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Staff Directory | Baker Library

insights connect with business professionals in meaningful ways. Dimitri’s background spans digital marketing—where he supported pharmaceutical brands focused on rare diseases—and web publishing for investigative journalism organizations... View Details

01 Dec 2003
News

Business Answers the Call

Quaker Oats in brand management. Her interest piqued, she changed industries, went to work for superintendents in Washington, D.C., and Philadelphia, and then returned to... View Details

Keywords: Garry Emmons; Educational Support Services; Educational Services

10 Mar 2017
News

The Business of Lego Batman

going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, View Details

Keywords: LEGO; Lego

12 Dec 2018
News

Lesson Plan

Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence.... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

02 Sep 2018
News

Havana Rising

startup and reality TV aspirations, says there are only two professional, salon-level hair product brands generally available to him, and—even then—access is woefully inconsistent. “You have to be prepared... View Details

Keywords: Dan Morrell; photographed by Eve North

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Courses by Title - Course Catalog

Organizational Behavior Leslie Perlow Fall 2025 Q1Q2 3.0 Creating Brand Value Marketing Julian de Freitas Spring 2026 Q3 1.5 Creating Value Through Corporate Restructuring Finance Stuart C. Gilson Spring 2026 Q3Q4 3.0 Creating Value in... View Details

01 Mar 2010
News

Money Matters

base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees View Details

Keywords: Roger Thompson; Finance

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Program Policies - HBS Online

courses Personal Branding and Leading in the Digital World. Successfully complete the Capstone Project. Participate actively and respectfully in team activities View Details

01 Jun 2020
News

Effective Communication in the Age of Zoom

The similarity is about the need to make great first impressions, to really stand out in a crowded marketplace and figure out a way to find a personal brand and create that... View Details

Keywords: Zoom

01 Apr 1997
News

Facing the Music

assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage... View Details

Keywords: Marguerite Rigoglioso

27 Mar 2019
News

Life Is a Startup

the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details

26 Feb 2020
News

Phoenix Rising

eight floors up, both for the Acropolis views and for a less buttoned-up vibe. As the November afternoon wears on and daylight fades, the buzz in the lounge heats up. Tea service yields to bar service, View Details

Keywords: Jen McFarland Flint

22 Nov 2017
News

How to Build a Winning Culture on a Losing Team

everybody has their own ways to cope, but by time I pull into my driveway I'm happy and ready to go. What we've done differently in this office—because we've had some pretty historic losings. I'm gonna say office. I'm sitting in Camden,... View Details

19 May 2022
News

Leading to Salvation

Minneapolis. But this was an opportunity to really take an African American funeral chapel that was branded just as such and go from being just a normal African American funeral chapel to a great funeral... View Details

01 Jun 1996
News

Class Acts

discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

testing and social distancing, plus the ongoing risks and progression of the hotspots,” says Streetman. Users can drill into case and fatality trajectories, track local... View Details

18 Aug 2021
News

Alumni on the Black Lives Matter Movement

to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global View Details

02 Oct 2015
News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the... View Details

Keywords: Walt Disney Studios

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